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Post by peppy on Jan 23, 2019 0:35:49 GMT -5
afrezza commercial 11:30 central MSNBC, Rachel Maddow rerun.
the 4th one today I saw on MSNBC.
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Post by factspls88 on Jan 23, 2019 9:34:03 GMT -5
Saw the commercial last night on MSNBC's Hardball. I'm in the NYC Metro media market. Have a friend in Minneapolis who saw it on Maddow 2 days ago.
It would be interesting for everyone who sees the commercial state the city in which they saw it (if they haven't already). That way would could get some sense of the what markets the ad is running.
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Post by chc on Jan 23, 2019 12:03:36 GMT -5
Saw the Afrezza commercial in the Tampa Bay are on the Fox News Channel and the Oxygen channel on Spectrum cable tv 3 different times in the last 3 days.
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Post by mnholdem on Jan 23, 2019 17:00:25 GMT -5
“Fox News Channel officially finished 2018 as the most-watched basic cable network for the third consecutive year among both primetime and total day viewers, according to Nielsen Media Research. “Fox News averaged 2.4 million primetime viewers, the highest-rated year since launching 22 years ago. No other basic cable network surpassed the two-million average viewership plateau, with ESPN averaging 1.9 million primetime viewers to finish second. MSNBC, HGTV and USA rounded out the top five, while CNN averaged only 988,000 primetime viewers to finish eleventh overall.” Source: www.google.com/amp/s/www.foxnews.com/entertainment/fox-news-finishes-2018-as-most-watched-cable-network-as-hannity-dominates.amp
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Post by nylefty on Jan 23, 2019 18:32:40 GMT -5
“Fox News Channel officially finished 2018 as the most-watched basic cable network for the third consecutive year among both primetime and total day viewers, according to Nielsen Media Research. “Fox News averaged 2.4 million primetime viewers, the highest-rated year since launching 22 years ago. No other basic cable network surpassed the two-million average viewership plateau, with ESPN averaging 1.9 million primetime viewers to finish second. MSNBC, HGTV and USA rounded out the top five, while CNN averaged only 988,000 primetime viewers to finish eleventh overall.” Source: www.google.com/amp/s/www.foxnews.com/entertainment/fox-news-finishes-2018-as-most-watched-cable-network-as-hannity-dominates.amp2018 Ratings: MSNBC Was the Only Top 25 Cable Network to Post Double-Digit Audience Growth By A.J. Katz on Jan. 2, 2019 - 3:44 For the fourth consecutive year, MSNBC posted total audience growth. I’m not sure how many networks can say that these days, particularly in this era of cord-cutting. In 2018, the Comcast-owned, politics-focused cable network was the third-most-watched basic cable network in prime time, and posted +10 percent growth in the daypart. It was the second-most-watched basic cable network across the 24-hour day for 2018, and posted +12 percent growth in the daypart versus the network’s 2017 year-end ratings. Its competitors couldn’t match that feat. In fact, no other basic cable network in the Top 25 was able to post double-digit increases from the previous year. (snip) Total Day: MSNBC: 994,000 total viewers (+12 percent); 197,000 A25-54 (-3 percent) Fox News: 1,425,000 total viewers (-5 percent); 282,000 A25-54 (-12 percent) CNN: 706,000 total viewers (-9 percent); 214,000 A25-54 (-16 percent) Source: www.adweek.com/tvnewser/2018-ratings-msnbc-was-the-only-top-25-cable-network-to-post-double-digit-audience-growth/387956
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Post by mnholdem on Jan 23, 2019 18:40:43 GMT -5
FYI, my post is NOT an endorsement of one network over another (my hectic work schedule doesn't afford me with much time to watch cable. I merely found a current article that put up the viewership numbers so that we could get a handle on how many patients with diabetes might be learning about Afrezza for the first time.
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Post by goyocafe on Jan 24, 2019 14:04:53 GMT -5
If Eversense can drive a semi truck around the country, why can’t the Afrezzamobile become a reality?
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Post by mannmade on Jan 24, 2019 14:42:11 GMT -5
And why can’t mnkd partner with Tcoyd and beyond t1 to distribute Dr. Pettus video?
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Post by goyocafe on Jan 24, 2019 14:56:59 GMT -5
And why can’t mnkd partner with Tcoyd and beyond t1 to distribute Dr. Pettus video? Where’s the marketing? Put the video on a memory stick and give them away at the next hockey game. DO SOMETHING!
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Post by nylefty on Jan 24, 2019 15:26:20 GMT -5
And why can’t mnkd partner with Tcoyd and beyond t1 to distribute Dr. Pettus video? The FDA would never allow MNKD to be involved in distributing this video. Why is that so hard to understand? mnkd.proboards.com/post/168614/thread
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Post by longliner on Jan 24, 2019 15:34:12 GMT -5
And why can’t mnkd partner with Tcoyd and beyond t1 to distribute Dr. Pettus video? The FDA would never allow MNKD to be involved in distributing this video. Why is that so hard to understand? mnkd.proboards.com/post/168614/threadBut, they will allow tobacco......so, there is that.
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Post by mnholdem on Jan 24, 2019 17:00:59 GMT -5
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johny
Researcher
Posts: 87
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Post by johny on Apr 15, 2019 15:18:24 GMT -5
Mike,
In regards to Afrezza, you lack vision.
"Gold Standard in diabetes care" isn't enough. It doesn't fulfill me. I don't understand what you mean when you say this. It's not even a vision, its a unoriginal sentence. Every day our competitors say the same thing.
This is why our commercial is awful. It doesn't provoke feeling. It doesn't inspire. It does absolutely nothing.
Whenever I'd watch the avengers movies, any time one of those individuals would risk their own life for the sake of others, I would get a tingling feeling on the back of my neck. I want to be that hero. I think, "I want to make a difference like that."
Our commercial needs to provoke this kind of tingling feeling.
This song is Afrezza's (background) commercial song
The Chainsmokers & Coldplay - "Something just like this"
We can focus on certain lyrics within the commercial to make the connection..
I've been reading books of old (How to treat diabetes)
The legends and the myths (Some things work, some don't)
Achilles and his gold (Looking for a way to conquer diabetes)
Hercules and his gifts (Needing one chance...)
Spiderman's control (Envying others around us who aren't diabetic..)
And Batman with his fists (Envying those who had the chance to make a difference...)
And clearly I don't see myself upon that list (Realizing that it might not be possible for me..)
She said, where'd you wanna go? (A mother talking to her child..)
How much you wanna risk? (New technology, are you willing to try it..)
I'm not looking for somebody (Nobody can give me what I need.. I need something different..)
With some superhuman gifts (I need something that will give me complete control)
Some superhero (I need something that will give me super powers)
Some fairytale bliss (Something that will make me feel normal..)
Just something I can turn to (Afrezza..)
I want something just like this (AFREZZA!!!!!!!!!!)
I want something just like this (AFREZZA!!!!!!!!!!)
Get in contact with "Coldplay" and "The Chainsmokers".
Talk to these two parties and tell them about people who suffer everyday due to diabetes. Tell them how these people feel everyday when not within range. Tell them how doubt creeps in and effects their hope and willingness to chase their dreams. Tell them how children's dreams get shattered when they're told "they cant" because they have diabetes.
Tell them about Afrezza, tell them how Afrezza will restore this hope and willingness to not give up, and to keep on pushing. Afrezza is about giving the underdog the capability to stay in the fight and chase their dreams of living a normal life.
Afrezza isn't about having a picnic or going fishing. Afrezza isn't about food cravings.
Afrezza is about making people who suffer because of diabetes, stronger. Afrezza is about making everyone who had diabetes feel unstoppable.
A vision can reveal ones ambitions. A vision can separate one from all others. A vision can make all the difference in how people perceive us... Our vision needs to be revealed through our commercial...
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johny
Researcher
Posts: 87
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Post by johny on Apr 17, 2019 17:42:30 GMT -5
The idea of playing a song during a Afrezza commercial to help make the connection, takes too much precious time. The Afrezza commercial is 60 seconds long, and because were talking about insulin, there needs to be a voiced "major statement". This statement goes on a rant about health risks ect. Our major statement is 45 seconds long, (give or a take a couple seconds.) That leaves us with 15 seconds to send a vocal message, and 45 seconds to show Afrezza while the major statement is being said.
-https://www.youtube.com/watch?v=gngHToMH56c
(This Lantus commercial shows a graph chart of the drug and makes broad statements about how it deals with A1C reduction.) -https://www.youtube.com/watch?v=YAF-wSN3kJg
The above commercials are boring.
There IS a connection between what they show, and what they say.
-They relate the struggle to managing diabetes through showing a man pulling his dog.
-They relate the excitable ease of injecting through a man dancing around in the office.
-They relate mowing a lawn to the daily ease of diabetes maintenance.
-They relate a couple watching the sun-set with being content.
Afrezza's theme needs to be: take it on the go. take it, and forget about it. Take it without stopping. Take it while multi-tasking.
Show people taking Afrezza while doing different activities.
Injecting insulin is no longer performing surgery. It's a simple inhale.
Why isn't Mannkind showing graphs in their commercial?
We need to stick out from our competition by insinuating/showing HOW things have changed in regard to managing diabetes.
Show the graphs, make broad statements, and show people being literally being on the move while they are taking their insulin.
Show the inhaler 20+ times. show the ease of loading a cartridge into the haler 20+ times.
It would be great to partner with a CGM company. For 2 reasons..
1) Split commercial fee's 2) To show someone who uses a CGM, being notified to take insulin, and just inhaling while on the go.
We need to show the real world benefits of afrezza while being on the go.
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Post by ktim on Apr 17, 2019 18:08:20 GMT -5
The idea of playing a song during a Afrezza commercial to help make the connection, takes too much precious time. The Afrezza commercial is 60 seconds long, and because were talking about insulin, there needs to be a voiced "major statement". This statement goes on a rant about health risks ect. Our major statement is 45 seconds long, (give or a take a couple seconds.) That leaves us with 15 seconds to send a vocal message, and 45 seconds to show Afrezza while the major statement is being said. -https://www.youtube.com/watch?v=gngHToMH56c (This Lantus commercial shows a graph chart of the drug and makes broad statements about how it deals with A1C reduction.)-https://www.youtube.com/watch?v=YAF-wSN3kJg The above commercials are boring. There IS a connection between what they show, and what they say. -They relate the struggle to managing diabetes through showing a man pulling his dog. -They relate the excitable ease of injecting through a man dancing around in the office. -They relate mowing a lawn to the daily ease of diabetes maintenance. -They relate a couple watching the sun-set with being content.
Afrezza's theme needs to be: take it on the go. take it, and forget about it. Take it without stopping. Take it while multi-tasking. Show people taking Afrezza while doing different activities. Injecting insulin is no longer performing surgery. It's a simple inhale. Why isn't Mannkind showing graphs in their commercial? We need to stick out from our competition by insinuating/showing HOW things have changed in regard to managing diabetes. Show the graphs, make broad statements, and show people being literally being on the move while they are taking their insulin. Show the inhaler 20+ times. show the ease of loading a cartridge into the haler 20+ times. It would be great to partner with a CGM company. For 2 reasons.. 1) Split commercial fee's 2) To show someone who uses a CGM, being notified to take insulin, and just inhaling while on the go. We need to show the real world benefits of afrezza while being on the go. There wouldn't be a requirement to be partnered with a CGM company to do what you suggest. Wouldn't even need to show any particular CGM on patients, just show them getting a phone alert, show phone screen with a high BG reading and up arrow. Perhaps the screen shot could even be faked so as to not imply connection to any one real CGM. That is, if FDA allows prandial insulin to be marketed for "corrections".
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