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Post by kc on Jul 30, 2015 20:15:08 GMT -5
I think the idea behind the Time ad is to "send a message" that Sanofi is, in fact, actually serious about publicizing Afrezza. Also, what's the circulation of Diabetic Living vs. Time? The Time ad gives the opporunity to all "FoD" (friends of diabetics? lol) to notice Afrezza and perhaps mention it to their diabetic friends who may not subscribe to Diabetic Living... Other digital components of the campaign, which was developed by Havas Health, are also being rolled out. A Sanofi spokeswoman declined to provide additional information about the campaign, including spend." |
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Post by nylefty on Jul 30, 2015 20:36:18 GMT -5
I think the idea behind the Time ad is to "send a message" that Sanofi is, in fact, actually serious about publicizing Afrezza. Also, what's the circulation of Diabetic Living vs. Time? The Time ad gives the opporunity to all "FoD" (friends of diabetics? lol) to notice Afrezza and perhaps mention it to their diabetic friends who may not subscribe to Diabetic Living... Time says its "U.S. print audience" is 16,613,000. Whenever I see comments to the effect that "nobody" reads Time, I think of the Yogi Berra quote to the effect that "nobody" went to a particular restaurant anymore because it was always so crowded. |
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Post by dreamboatcruise on Jul 30, 2015 21:11:12 GMT -5
I think the idea behind the Time ad is to "send a message" that Sanofi is, in fact, actually serious about publicizing Afrezza. Also, what's the circulation of Diabetic Living vs. Time? The Time ad gives the opporunity to all "FoD" (friends of diabetics? lol) to notice Afrezza and perhaps mention it to their diabetic friends who may not subscribe to Diabetic Living... Time says its "U.S. print audience" is 16,613,000. Whenever I see comments to the effect that "nobody" reads Time, I think of the Yogi Berra quote to the effect that "nobody" went to a particular restaurant anymore because it was always so crowded. I think that line attributed to Yogi Berra gets used a lot here in the Hollywood circles. If said with a certain tone in one's voice it is understood to not have any logical inconsistency. |
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Post by newmnkdinvestor on Aug 3, 2015 20:50:38 GMT -5
yes, it is a total waste of money advertising if you patients can't get the product because their insurance doesn't cover it. Let them do their thing and get more favorable placement in the insurance tiers, then we will get banging on the full ads and stuff. I get what you are saying but the ad is chump change for SNY. If it were Tv is agree a 100%. We need progression |
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