Post by johny on Apr 19, 2019 17:59:13 GMT -5
Lets break down the Afrezza commercial..
Your Afrezza commercial is 60 seconds long. 45 seconds of this commercial (that happen after the 15 second mark), are taken up by the "major statement", which is required by the FDA.
The only verbal "connection" opportunity we have, happens in the first 15 seconds of the commercial.
Because verbiage is so controversial, and limited, I'll let you deal with that.
But lets talk about the pictures/ideas you depict, that isn't vocalalized. I'm talking about the depictions you present while the 45 second "major statement" is being voiced.
You show a sushi cart, a couple on a picnic, a man fishing, and food falling down from the sky, via parachute. I understand what your implying, Afrezza is a meal-time insulin. You might also be suggesting that food cravings can sneak up on you and Afrezza can help you out during these times.
However, how's that different than any other meal-time insulin?
This is were we blend in with the competition, and fail to reveal the difference between Afrezza and other meal-time insulins.
Here are my suggestions for alternative depictions that would help Afrezza stand out as a unique meal-time insulin.
A cyclist, puts on his helmet, looks at his CGM, and loads his Afrezza inhaler, and begins his ride. While riding the cyclist's CGM beeps, he takes a quick glance and then reaches inside his chest pocket and inhales his insulin, and then disards the inhaler back into his chest pocket.
The Father in-law to be, a father is a little antsy about his daughters wedding speech, before his time comes, he is scribbling notes on a napkin trying to perfect his speech. When all of a sudden his CGM beeps, without taking his eyes off the speech, he reaches for his inhaler and takes his insulin, when all of a sudden he has an epiphany, he's found that missing word to add to his speech, he puts his inhaler away and eagerly writes down the final words to his speech. *Ding Ding Ding*
Marathon runner, while on 15 mile run, a runner is notified that his blood sugars need adjusting, while on the move, inhales his insulin.
Business man trying to close a deal, a man is on hold with a client who he's trying to close a deal with, while on hold, his CGM beeps, He's locked and loaded and takes his insulin, the second he's done, the client returns to the call, "John how quickly can we get this done?" The business man answers, "It's already done".
Do you see the trend here..?
People have other things to worry about than taking their insulin.
With every other insulin on the market, it is impossible to not stop and seek refuge to TRY and take control of the situation.
Not with Afrezza. With Afrezza you have a 4,8,12 and 24 cartridge that you can preload into the device, and just like that, you are now locked and loaded to face a correction type of situation long before it presents itself.
Peace of mind, Convenience, and Control, this is Afrezza's gift to those who struggle with diabetes. It isn't vocalized, its depicted.
Your Afrezza commercial is 60 seconds long. 45 seconds of this commercial (that happen after the 15 second mark), are taken up by the "major statement", which is required by the FDA.
The only verbal "connection" opportunity we have, happens in the first 15 seconds of the commercial.
Because verbiage is so controversial, and limited, I'll let you deal with that.
But lets talk about the pictures/ideas you depict, that isn't vocalalized. I'm talking about the depictions you present while the 45 second "major statement" is being voiced.
You show a sushi cart, a couple on a picnic, a man fishing, and food falling down from the sky, via parachute. I understand what your implying, Afrezza is a meal-time insulin. You might also be suggesting that food cravings can sneak up on you and Afrezza can help you out during these times.
However, how's that different than any other meal-time insulin?
This is were we blend in with the competition, and fail to reveal the difference between Afrezza and other meal-time insulins.
Here are my suggestions for alternative depictions that would help Afrezza stand out as a unique meal-time insulin.
A cyclist, puts on his helmet, looks at his CGM, and loads his Afrezza inhaler, and begins his ride. While riding the cyclist's CGM beeps, he takes a quick glance and then reaches inside his chest pocket and inhales his insulin, and then disards the inhaler back into his chest pocket.
The Father in-law to be, a father is a little antsy about his daughters wedding speech, before his time comes, he is scribbling notes on a napkin trying to perfect his speech. When all of a sudden his CGM beeps, without taking his eyes off the speech, he reaches for his inhaler and takes his insulin, when all of a sudden he has an epiphany, he's found that missing word to add to his speech, he puts his inhaler away and eagerly writes down the final words to his speech. *Ding Ding Ding*
Marathon runner, while on 15 mile run, a runner is notified that his blood sugars need adjusting, while on the move, inhales his insulin.
Business man trying to close a deal, a man is on hold with a client who he's trying to close a deal with, while on hold, his CGM beeps, He's locked and loaded and takes his insulin, the second he's done, the client returns to the call, "John how quickly can we get this done?" The business man answers, "It's already done".
Do you see the trend here..?
People have other things to worry about than taking their insulin.
With every other insulin on the market, it is impossible to not stop and seek refuge to TRY and take control of the situation.
Not with Afrezza. With Afrezza you have a 4,8,12 and 24 cartridge that you can preload into the device, and just like that, you are now locked and loaded to face a correction type of situation long before it presents itself.
Peace of mind, Convenience, and Control, this is Afrezza's gift to those who struggle with diabetes. It isn't vocalized, its depicted.
