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Post by sportsrancho on Apr 4, 2019 13:12:41 GMT -5
If you guys want to see the new ad you better go check out Nate’s notes on Twitter:-))
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Post by nylefty on Apr 4, 2019 13:16:42 GMT -5
If you guys want to see the new ad you better go check out Nate’s notes on Twitter:-))
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Post by scottmnkd on Apr 4, 2019 14:17:23 GMT -5
If you guys want to see the new ad you better go check out Nate’s notes on Twitter:-)) Best ad thus far in IMHO! Easy to understand - quick and to the point (no pun intended).
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New ad
Apr 4, 2019 14:29:00 GMT -5
Post by ktim on Apr 4, 2019 14:29:00 GMT -5
Where is that advert running? Looks great. Is that a 2 page spread in a magazine. It can't be all of the ad, because it doesn't have all the warnings.
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Post by Omega on Apr 4, 2019 14:51:57 GMT -5
Where is that advert running? Looks great. Is that a 2 page spread in a magazine. It can't be all of the ad, because it doesn't have all the warnings. I see nothing about Afrezza on that Pic, maybe no warning needed...
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Post by porkini on Apr 4, 2019 14:52:18 GMT -5
Where is that advert running? Looks great. Is that a 2 page spread in a magazine. It can't be all of the ad, because it doesn't have all the warnings. Do it need warnings? Does not mention Afrezza. Only mentions Mannkind. Change conversation.
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Post by sr71 on Apr 4, 2019 15:09:29 GMT -5
It need the words "diabetes" and "insulin". Otherwise it doesn't make any sense to anyone who doesn't already know about Mannkind's flagship product.
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New ad
Apr 4, 2019 15:15:49 GMT -5
Post by tingtongtung on Apr 4, 2019 15:15:49 GMT -5
It need the words "diabetes" and "insulin". Otherwise it doesn't make any sense to anyone who doesn't already know about Mannkind's flagship product. Exactly! I was about to say that. But, it does look like it's a 2 page ad, and diabetes, insulin is in the other page??
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Post by nylefty on Apr 4, 2019 15:27:55 GMT -5
It need the words "diabetes" and "insulin". Otherwise it doesn't make any sense to anyone who doesn't already know about Mannkind's flagship product. Exactly! I was about to say that. But, it does look like it's a 2 page ad, and diabetes, insulin is in the other page?? It's a teaser ad on the back cover of a diabetes journal aimed at doctors and other health professionals who have diabetic patients. care.diabetesjournals.org/
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New ad
Apr 4, 2019 15:31:24 GMT -5
Post by ltta on Apr 4, 2019 15:31:24 GMT -5
It need the words "diabetes" and "insulin". Otherwise it doesn't make any sense to anyone who doesn't already know about Mannkind's flagship product. Exactly! I was about to say that. But, it does look like it's a 2 page ad, and diabetes, insulin is in the other page??
This same discussion is taking place over on the Nate thread where it was first posted because Nate posted the ad on twitter.
Probably belongs there... not on this thread about warrants.
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Post by letitride on Apr 4, 2019 15:55:02 GMT -5
Where is that advert running? Looks great. Is that a 2 page spread in a magazine. It can't be all of the ad, because it doesn't have all the warnings. Do it need warnings? Does not mention Afrezza. Only mentions Mannkind. Change conversation. With Afrezza pointless is a good thing what more needs to be said, get it.
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New ad
Apr 4, 2019 18:40:41 GMT -5
Post by agedhippie on Apr 4, 2019 18:40:41 GMT -5
Do it need warnings? Does not mention Afrezza. Only mentions Mannkind. Change conversation. With Afrezza pointless is a good thing what more needs to be said, get it. I get it! It's advertising CGMs. Why the syringes though?
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Post by agedhippie on Apr 4, 2019 18:41:45 GMT -5
Exactly! I was about to say that. But, it does look like it's a 2 page ad, and diabetes, insulin is in the other page?? It's a teaser ad on the back cover of a diabetes journal aimed at doctors and other health professionals who have diabetic patients. care.diabetesjournals.org/That makes a lot more sense. There is a diabetes context and the audience can be assumed to understand it means insulin.
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Post by awesomo on Apr 4, 2019 18:49:50 GMT -5
Hits on the key product diffentiation and is a bit jarring/disruptive, I like it.
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Post by ktim on Apr 4, 2019 19:45:51 GMT -5
I guess I hadn't really noticed the first time I saw it that it doesn't mention Afrezza.
That actually seems quite clever. Avoid even needing the warnings.
A thought provoking way of stating the message "you're probably seeing that your patients have poor post prandial and we've got a new solution"
I give it 3 thumbs up.
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