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Post by nylefty on Jun 10, 2019 17:16:35 GMT -5
Pimping prostitutes? Strip clubs? Here are some other companies and organizations that do this kind of advertising: American Mobile Ads ClientsMcDonalds Miami Dolphins Sun Life Financial Coca Cola Anheuser Busch Comcast General Electric Nationwide Insurance Humana American Association of Retired Persons (AARP). Walmart & Sam's Club Warner Brothers JP Morgan Chase Bank AT&T AT&T Wireless San Antonio Spurs Sprint Wilson Athletic Equipment Boost Mobile Kentucky Fried Chicken Universal Records. NBA (National Basketball Association) Public Broadcasting Service (PBS) www.americanmobileads.com/clients/
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Post by awesomo on Jun 10, 2019 17:41:13 GMT -5
Geez, it was kinda a joke. When I think of ads on trucks I think of those trucks rolling up and down the Las Vegas Strip.
In a vacuum, I don't mind this kind of advertising. However, given some of the recent decisions by management ($9M for an ineffective and underwhelming TV ad campaign, Indy 500 minor sponsorship, having the ASM at an upscale location in NY, giving themselves raises while the share price erodes and financials are unstable, pulling their booth at the biggest diabetes conference of the year because of costs, etc.), it just seems like they are all over the place with no coherent direction and focus. Are they trying to save money or not? What is the overall marketing/sales/education plan?
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Post by sellhighdrinklow on Jun 10, 2019 17:54:33 GMT -5
Complain about no DTC advertising, then complain about an award winning DTC ad that was found throughout the country on various networks. True, it hasn't translated into significant increases in sales...yet. Go talk to the doctors that aren't willing to prescribe.
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Post by sweedee79 on Jun 10, 2019 18:08:32 GMT -5
I'm not yet certain the ad campaign was entirely ineffective.. Afrezza FB membership has grown substantially in the past few months.
It is possible we may not see the results of that for a while.. Some people see something and don't act on it right away.. We just don't know. TV ads are effective as long as the PWD can find a doc and insurance coverage and proper knowledge about the drug which would be my main concern..
This would be the case no matter what form of advertising we do as our hands are tied in so many ways..
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Post by Deleted on Jun 10, 2019 18:55:44 GMT -5
I'm not yet certain the ad campaign was entirely ineffective.. Afrezza FB membership has grown substantially in the past few months. It is possible we may not see the results of that for a while.. Some people see something and don't act on it right away.. We just don't know. TV ads are effective as long as the PWD can find a doc and insurance coverage and proper knowledge about the drug which would be my main concern.. This would be the case no matter what form of advertising we do as our hands are tied in so many ways.. You have to understand the behavior pattern of a diabetic when it comes to TV Ads. It takes about 6-7 viewings for them to take notice. That's high because they are being bombarded with insulin, CGM and drug commercials. Most Diabetics schedule their doctor visits 6 months apart. The diabetic sees the Ad and says hmmmm - "inhaled insulin" I'll have to ask my Endo during my next visit. At the next visit if the diabetic remembers to ask the Dr. - there's a slight chance (maybe 35%) that the Dr. knows about Afrezza and might say this could be good for you. Then it will take another 3-4 weeks (assuming denials from insurance cos.) to get the first shipment. Then you have to go back and be trained on how to take Afrezza and we all know there's a percentage of patients who UNDER DOSE and say forget about it. So now it's 6 - 8 months down the road. This is where we are at now at the 6 month mark and hopefully the scripts will start their hockey stick move.
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Post by wyattdog on Jun 10, 2019 19:05:17 GMT -5
it's also not as easy as it is to change from a big mac to a whopper
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Post by hellodolly on Jun 11, 2019 5:35:40 GMT -5
it's also not as easy as it is to change from a big mac to a whopper Or Pepsi from Coke.
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Post by od on Jun 11, 2019 7:36:17 GMT -5
Complain about no DTC advertising, then complain about an award winning DTC ad that was found throughout the country on various networks. True, it hasn't translated into significant increases in sales...yet. Go talk to the doctors that aren't willing to prescribe. "Go talk to the doctors that aren't willing to prescribe" -- Exactly what MannKind should be doing!
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