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Post by boca1girl on Jul 31, 2019 12:53:01 GMT -5
Parents compare notes over just about everything. If this works well for one kid, parents will share with many others with the potential for this information to be widely shared. Parents have demanded medication for their kids in more urgent situations. The key is going directly to parents. MNKD must emphasize that Afrezza works, is easy to use and NO needles. Potential here is big. The key is for early adopters to show good results. Just not sure if kids would learn the usage better than adults. You’re kidding, right? Kids run circles around “adults” with technology. |
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Post by mytakeonit on Jul 31, 2019 13:00:53 GMT -5
In any case, the kids can't get Afrezza without their parents. Why? No money for one thing. And the 4 year old kid ... "This whistle doesn't work"
But, that's mytakeonit
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Post by markado on Jul 31, 2019 13:04:40 GMT -5
This may very well become one of the first prescription medicines advertised on The Disney Channel and/or Nickelodeon!
I know I never imagined the need to buy my daughter light up Skechers, but it's a daily discussion topic, now.
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Post by theshiv on Jul 31, 2019 13:30:54 GMT -5
Hi son/daughter. Which one should we try first, the inhaler or the needle?
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Post by peppy on Jul 31, 2019 13:35:40 GMT -5
Hi son/daughter. Which one should we try first, the inhaler or the needle? let me answer that.   |
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Post by nylefty on Jul 31, 2019 13:46:46 GMT -5
Cheap, effective and creative advertising. I'd say less than 150K, and get Rick or the Count to do it so it airs on national TV—Double Whammy. The FDA rules prohibit this kind of advertising for drugs with Boxed Warnings. That's why the wording on the Indy car said MannKind Diabetes rather than Afrezza. www.fda.gov/drugs/prescription-drug-advertising/reminder-ad-correct
Reminder ads give the drug's name but not the drug's use. The assumption behind reminder ads is that the audience knows what the drug is for and does not need to be told. A reminder ad does not contain risk information about the drug because the ad does not discuss the condition treated or how well the drug works.
Reminder ads are not appropriate for drugs whose labeling has a "boxed warning" about certain very serious drug risks.
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Post by mango on Jul 31, 2019 14:07:14 GMT -5
Cheap, effective and creative advertising. I'd say less than 150K, and get Rick or the Count to do it so it airs on national TV—Double Whammy. The FDA rules prohibit this kind of advertising for drugs with Boxed Warnings. That's why the wording on the Indy car said MannKind Diabetes rather than Afrezza. www.fda.gov/drugs/prescription-drug-advertising/reminder-ad-correct
Reminder ads give the drug's name but not the drug's use. The assumption behind reminder ads is that the audience knows what the drug is for and does not need to be told. A reminder ad does not contain risk information about the drug because the ad does not discuss the condition treated or how well the drug works.
Reminder ads are not appropriate for drugs whose labeling has a "boxed warning" about certain very serious drug risks.
Couldn't Vdex do it? |
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Post by prcgorman2 on Jul 31, 2019 14:07:47 GMT -5
The pediatric angle could and should be amazing, but getting endos on their side will be doubly hard when children are involved. Management better have a plan to address this otherwise even if pediatric approval eventually comes, they are going to run into the exact same hurdles that they have yet to overcome as they are now. I think you are not familiar with what a mother of a toddler T1 goes through. Inhalable human insulin is huge as compared to injecting RAA into a young child's abdomen. It's not a large market segment perhaps, but I'll speculate retention will be better. |
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Post by shawnonafrezza on Jul 31, 2019 14:40:13 GMT -5
The key is for early adopters to show good results. Just not sure if kids would learn the usage better than adults. You’re kidding, right? Kids run circles around “adults” with technology. This isn't technology in that sense. It'll be better because if they have never used RAA they won't dose it like RAA. That said, it's only as good as the patient taking it or the parent overseeing it and time will tell what happens there. Kids will be kids and sneak food with no bolus but at least now the resulting hyperglycemia will come down fast. I'd have loved to have Afrezza as a kid but I was never a "bad" T1 either. To my knowledge I've never missed a shot in 14 years but I am the exception, not the rule. The pediatric angle could and should be amazing, but getting endos on their side will be doubly hard when children are involved. Management better have a plan to address this otherwise even if pediatric approval eventually comes, they are going to run into the exact same hurdles that they have yet to overcome as they are now. I think you are not familiar with what a mother of a toddler T1 goes through. Inhalable human insulin is huge as compared to injecting RAA into a young child's abdomen. It's not a large market segment perhaps, but I'll speculate retention will be better. 100%, parents become associated with pain. But I don't think you're familiar with how fights with doctors, suppliers, and insurance go. Mannkind does need to support that. |
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Post by Deleted on Jul 31, 2019 23:56:32 GMT -5
The pediatric angle could and should be amazing, but getting endos on their side will be doubly hard when children are involved. Management better have a plan to address this otherwise even if pediatric approval eventually comes, they are going to run into the exact same hurdles that they have yet to overcome as they are now. I doubt it. When parents have the option to INHALE vs Needles and 3x a day?? Add in the effectiveness of Afrezza? It's a no brainer. Also remember kids are not allowed to administer their own shots during a school day. They have to go to the nurse for their shots so it will be easier for them to administer Afrezza. It's a WIN-WIN for everyone. |
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Post by Deleted on Aug 1, 2019 0:00:58 GMT -5
The pediatric angle could and should be amazing, but getting endos on their side will be doubly hard when children are involved. Management better have a plan to address this otherwise even if pediatric approval eventually comes, they are going to run into the exact same hurdles that they have yet to overcome as they are now. Parents compare notes over just about everything. If this works well for one kid, parents will share with many others with the potential for this information to be widely shared. Parents have demanded medication for their kids in more urgent situations. The key is going directly to parents. MNKD must emphasize that Afrezza works, is easy to use and NO needles. Potential here is big. Not only parents but School nurses also. Can you imagine when the nurse administers her first dosage of Afrezza in 3 seconds vs 10 minutes. That nurse will be telling all parents about it and when they see the effectiveness? Also nurses don't have to worry long about the child on Afrezza vs one on RAA when it comes time for lunch. |
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Post by longliner on Aug 1, 2019 1:09:33 GMT -5
Hi son/daughter. Which one should we try first, the inhaler or the needle? Ten thumbs up! |
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Post by shawnonafrezza on Aug 1, 2019 9:34:03 GMT -5
10 minutes? What kind of insulin are they taking?! Having to go to the nurse for shots? Seems different to my experience through school.
Riddle me this though, you are now that nurse and the kid coughs post inhale and you see powder come out, what do you do? If anyone here has worked in medicine you know how well "just give more" goes down.
Things aren't as simple or b&w as you want.
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Post by prcgorman2 on Aug 1, 2019 9:47:27 GMT -5
I've done the math on what percentage of a teaspoon is a 12U dose of Afrezza and it was stunningly small. Is coughing powder really possible? Coughing I've no doubt because that appears to be the number one problem during administration for (a minority of) Afrezza users. But powder coming out???
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Post by sportsrancho on Aug 1, 2019 11:03:02 GMT -5
Powder has been known to come out yes.
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