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Post by olderteampt on Dec 16, 2019 15:56:55 GMT -5
Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple, Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] The slogan has been widely taken as a response to IBM's slogan "Think."[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. Apple used this slogan to help lift itself out of slumping sales as it was losing out to Microsoft and IBM. MNKD needs to take a page out of Apple's playbook and start an advertising campaign with commercials telling the Diabetic population to "Think Different". They could start the commercial with an individual holding an Afrezza inhaler looking straight at the camera and say, "I used to have trouble controlling my Diabetes until I realized I had to "Think Differently". I no longer inject myself several times a day. All I do now is take one puff with my inhaler at meal time and a second puff for further corrections if necessary after I check my blood glucose levels shortly after meals. I now lead a much healthier normal happier life and I owe it all to just a couple puffs on my Afrezza inhaler.
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Post by goyocafe on Dec 16, 2019 16:05:32 GMT -5
Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple, Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] The slogan has been widely taken as a response to IBM's slogan "Think."[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. Apple used this slogan to help lift itself out of slumping sales as it was losing out to Microsoft and IBM. MNKD needs to take a page out of Apple's playbook and start an advertising campaign with commercials telling the Diabetic population to "Think Different". They could start the commercial with an individual holding an Afrezza inhaler looking straight at the camera and say, "I used to have trouble controlling my Diabetes until I realized I had to "Think Differently". I no longer inject myself several times a day. All I do now is take one puff with my inhaler at meal time and a second puff for further corrections if necessary after I check my blood glucose levels shortly after meals. I now lead a much healthier normal happier life and I owe it all to just a couple puffs on my Afrezza inhaler. Didn’t you hear? They have a new marketing firm that started right after Thanksgiving. The sky writing airplane flies over the bay once a day now spelling “Inhalable Insulin”. The only problem I see with it is the first word is almost illegible by the time he’s done. But, hey, they keep trying new things. |
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Post by rfogel on Dec 16, 2019 17:02:27 GMT -5
Who is the new marketing firm?
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Post by peppy on Dec 16, 2019 17:23:01 GMT -5
Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple, Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] The slogan has been widely taken as a response to IBM's slogan "Think."[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. Apple used this slogan to help lift itself out of slumping sales as it was losing out to Microsoft and IBM. MNKD needs to take a page out of Apple's playbook and start an advertising campaign with commercials telling the Diabetic population to "Think Different". They could start the commercial with an individual holding an Afrezza inhaler looking straight at the camera and say, "I used to have trouble controlling my Diabetes until I realized I had to "Think Differently". I no longer inject myself several times a day. All I do now is take one puff with my inhaler at meal time and a second puff for further corrections if necessary after I check my blood glucose levels shortly after meals. I now lead a much healthier normal happier life and I owe it all to just a couple puffs on my Afrezza inhaler. get those continuous glucose monitors on the iPhone, we will all think different. |
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Post by lennymnkd on Dec 16, 2019 18:10:46 GMT -5
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Post by brotherm1 on Dec 16, 2019 22:44:41 GMT -5
I like the signs IBM used to post in their offices: “Think”.
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