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Post by nylefty on Mar 29, 2016 22:51:17 GMT -5
I'm sorry, but if we're grasping at straws like Twitter & FB as a way forward then I'm still PRAYING that all of this, the job openings, Vdex, RLS, ALL OF IT, are just a bluff to negotiate a coming buy out.... And I mean PRAYING! The awareness of Afrezza is ZERO!!!!! Ins reps, endos, pharmisist... NO ONE has a clue.... To think a company like MNKD, is going to take on BP, who's trying to kill it, ALONE, on bankruptcy's door step, using Twitter & FB, is absolutely delusional!!!!!! The awareness is "Zero?" So the doctors who wrote almost 24 thousand filled prescriptions for Afrezza (as of March 18th) weren't "aware" of what they were doing and neither were the pharmacists who filled them? And of course that doesn't take into account all the docs who wrote prescriptions that were never filled because of insurance roadblocks or who don't want to deal with the pre-authorization or spirometry hassles, or are just reluctant to prescribe new drugs, etc., etc. Zero? No one? Not exactly. |
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Post by hawaiiguy42 on Mar 29, 2016 23:20:46 GMT -5
I'm sorry, but if we're grasping at straws like Twitter & FB as a way forward then I'm still PRAYING that all of this, the job openings, Vdex, RLS, ALL OF IT, are just a bluff to negotiate a coming buy out.... And I mean PRAYING! The awareness of Afrezza is ZERO!!!!! Ins reps, endos, pharmisist... NO ONE has a clue.... To think a company like MNKD, is going to take on BP, who's trying to kill it, ALONE, on bankruptcy's door step, using Twitter & FB, is absolutely delusional!!!!!! Sorry but I beg to differ! Do you know that new and upcoming music artist promote their music through Twitter, Facebook, and YouTube... do you know why? It eliminates the middleman and redtape. It eliminates the recording company from telling the musical artist what they can produce, how they produce it (video), what they can promote, and when! It eliminates the recording industry from shaving the musical artist profits... this is a major factor. Just some things to consider. Awareness is here (thanks to all the negativity from your AFs/GS/Etc) postive awareness will come, that is if MNKD (Matt) has laid out a road map and not winging it. |
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Post by stevil on Mar 29, 2016 23:35:53 GMT -5
I'm sorry, but if we're grasping at straws like Twitter & FB as a way forward then I'm still PRAYING that all of this, the job openings, Vdex, RLS, ALL OF IT, are just a bluff to negotiate a coming buy out.... And I mean PRAYING! The awareness of Afrezza is ZERO!!!!! Ins reps, endos, pharmisist... NO ONE has a clue.... To think a company like MNKD, is going to take on BP, who's trying to kill it, ALONE, on bankruptcy's door step, using Twitter & FB, is absolutely delusional!!!!!! All we need from Vdex and RLS is for those to help provide a runway for us to launch Afrezza. I can't remember if Matt said they've shut down R&D for a little while... makes sense to do so even if he didn't as they've gotten a little ahead of themselves in creating products that don't have any demand yet. This board talks out of both sides of their mouth when they now say that docs are aware of Afrezza... I'll leave that comment alone... but there is reason to believe that MNKD still has a chance going forward with insurance prices *hopefully* decreasing as tier placement improves. As I said in another thread, it wouldn't surprise me if docs aren't that impressed with a more rapid insulin. Whenever a drug can mimic the body's natural physiology, one should take notice. However, I wouldn't be surprised if the sentiment was "what you're on is good enough but if you want to spend $X more, you can have a product that hasn't really proven to be superior." I saw it all the time when I worked in the pharmacy. Especially when it came to gout. Brand name drugs were sometimes 10x more money than the cheaper generics and people opted for the generics that didn't work near as well (but worked adequately) just because they couldn't afford to pay that kind of money for medication. As I'm sure you're aware, diabetes is an expensive disease. It might just be that patients couldn't afford the increased copay, or didn't view it as a worthwhile investment. It's unfortunate that we launched without the correct label. My biggest fear now is that docs will ignore us because of a "been there, done that" attitude. I really think that better data from clinical trials will be the impetus that pushes us to blockbuster status. That, coupled with cheaper pricing, will catapult us forward. We saw it with Lipitor. It worked better than all the other statins in its class, but it was soooo much more expensive when it first came out, especially with all the other statins going generic shortly after it came out. Once data from trials came out that showed it was far superior than the other drugs in its class, doctors only prescribed for it. What good physician would recommend an inferior medicine to their patient? If Afrezza can prove its worth to both patients and doctors alike, there's no telling how much money it will make. If it doesn't prove its worth, then it wasn't really worth investing in anyway. Matt P said insurance will get taken care of, hopefully trials are in the works to prove superiority to give us a better label. Marketing a superior product shouldn't require a ton of money. It should be so effective that the ROI will bolster further marketing. It might take us longer than we'd like to get there, but make no mistake, getting additional funding from Vdex and RLS will only be a good thing for us.... as long as we have the data to back us up... I'm in the camp of not wanting to be bought out. We won't get anywhere near what we're worth right now. We still have latent potential that needs just a few more variables to be solved before I'm willing to throw in the towel. |
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Post by bradleysbest on Mar 29, 2016 23:55:04 GMT -5
We need more than Twitter & FB. We need a well thought out & creative marketing plan from an advertising company. I agree everything helps at this point.
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Post by LosingMyBullishness on Mar 30, 2016 3:40:25 GMT -5
Use them to learn of a drug? No. Stumble upon it on social media and go and do their own research? Yes. What is the mechanism they stumble across it. They aren't going to be following mnkd . One can't follow hashtags... at least not directly in twitter. Do you envision that doctors would periodically search for #T1D or #T2D to see if there is some relevant medical info? Maybe they stumble across it if they have friend/family that posts something on facebook, but 1) we have really small user base at this point and 2) not withstanding the amazing early adopters that are evangelizing for Afrezza, most patients don't facebook post about drugs and disease management, with many people with diabetes preferring to keep the issue in the shadows as much as possible. This was a point of worry for me when Matt cited social media and twitter implying they would contribute to marketing in a meaningful way. Perhaps some online diabetes forums could contribute, but I just don't see mainstream social media playing a role. Short of superbowl meme about digestive problems, drugs just aren't fodder for social media. The only way Afrezza would go viral is if some celeb decides to off themselves by overdosing on it. Good arguments. If doctors are either very busy (the good ones) or lazy (the bad ones) who is going to read up on these hashtags or fb account? I started to use twitter only because I was interested in company news as an investor. I stay away from facebook. I do not have a TV. I am not a medic but would call myself busy. I never went to any fb or twitter account of suppliers in my profession. So let's assume that doctors do not join use social media first hand. The only group that uses social media for spreading word are patients. I assume semi-pros like Afrezza guy are using twitter and might have some influence in the future but most will ba chatter on facebook. Latter needs time and a critical mass. Therefore social media comes AFTER price reduction. THEN there are move patients chatting in facebook about Afrezza and then there are patients asking, insurances covering and doctors investing in the company. I think we can not count on a celeb to off himself by overdosing (or misusing the inhaler..) |
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Post by patten1962 on Mar 30, 2016 6:59:18 GMT -5
What is the mechanism they stumble across it. They aren't going to be following mnkd . One can't follow hashtags... at least not directly in twitter. Do you envision that doctors would periodically search for #T1D or #T2D to see if there is some relevant medical info? Maybe they stumble across it if they have friend/family that posts something on facebook, but 1) we have really small user base at this point and 2) not withstanding the amazing early adopters that are evangelizing for Afrezza, most patients don't facebook post about drugs and disease management, with many people with diabetes preferring to keep the issue in the shadows as much as possible. This was a point of worry for me when Matt cited social media and twitter implying they would contribute to marketing in a meaningful way. Perhaps some online diabetes forums could contribute, but I just don't see mainstream social media playing a role. Short of superbowl meme about digestive problems, drugs just aren't fodder for social media. The only way Afrezza would go viral is if some celeb decides to off themselves by overdosing on it. Good arguments. If doctors are either very busy (the good ones) or lazy (the bad ones) who is going to read up on these hashtags or fb account? I started to use twitter only because I was interested in company news as an investor. I stay away from facebook. I do not have a TV. I am not a medic but would call myself busy. I never went to any fb or twitter account of suppliers in my profession. So let's assume that doctors do not join use social media first hand. The only group that uses social media for spreading word are patients. I assume semi-pros like Afrezza guy are using twitter and might have some influence in the future but most will ba chatter on facebook. Latter needs time and a critical mass. Therefore social media comes AFTER price reduction. THEN there are move patients chatting in facebook about Afrezza and then there are patients asking, insurances covering and doctors investing in the company. I think we can not count on a celeb to off himself by overdosing (or misusing the inhaler..) What about the young nurses, and office staff that use twitter? This is 2016! Think out of the box. Cost nothing to share. Millions of people on it! DR's wife's and kids, sitting at the dinner table, "hey dad did you ever hear of a drug called Afrezza?" |
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Post by LosingMyBullishness on Mar 30, 2016 7:15:08 GMT -5
Good arguments. If doctors are either very busy (the good ones) or lazy (the bad ones) who is going to read up on these hashtags or fb account? I started to use twitter only because I was interested in company news as an investor. I stay away from facebook. I do not have a TV. I am not a medic but would call myself busy. I never went to any fb or twitter account of suppliers in my profession. So let's assume that doctors do not join use social media first hand. The only group that uses social media for spreading word are patients. I assume semi-pros like Afrezza guy are using twitter and might have some influence in the future but most will ba chatter on facebook. Latter needs time and a critical mass. Therefore social media comes AFTER price reduction. THEN there are move patients chatting in facebook about Afrezza and then there are patients asking, insurances covering and doctors investing in the company. I think we can not count on a celeb to off himself by overdosing (or misusing the inhaler..) What about the young nurses, and office staff that use twitter? This is 2016! Think out of the box. Cost nothing to share. Millions of people on it! DR's wife's and kids, sitting at the dinner table, "hey dad did you ever hear of a drug called Afrezza?" Patten, what ever the young nurses or office staff follow on twitter or facebook, it is surely not #mannkindcorp or #AFREZZA GUY or its equivalent on FB. Same with DR's wifes and kids. And really kids? Okay, if the moment when Adam used the inhaler before the show would have been broadcasted, but it wasn't (reasons are quite obvious). But Afrezza is not cool and there are no celebs involved. (but we had this discussion here before). |
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Post by liane on Mar 30, 2016 7:18:37 GMT -5
This thread has strayed far and wide from the OP's topic. Locking it.
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