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Post by anthony7 on Oct 1, 2016 6:18:25 GMT -5
No mass marketing equals no mass sales.
Great case study for a Marketing class about the benefits of a well thought out mass marketing campaign.
Somebody pay for a college marketing class for Mannkind.
Jezz, "My Pillow" gets more marketing nationwide than a life saving wonder drug that gets NONE. |
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Post by slugworth008 on Oct 1, 2016 8:26:12 GMT -5
No mass marketing equals no mass sales.
Great case study for a Marketing class about the benefits of a well thought out mass marketing campaign.
Somebody pay for a college marketing class for Mannkind.
Jezz, "My Pillow" gets more marketing nationwide than a life saving wonder drug that gets NONE. Ouch, good point with the my pillow - That commercial runs seemingly constantly. |
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Post by prvs on Oct 1, 2016 9:06:05 GMT -5
Running a 15 second spot on cable can't be that expensive? There must be a channel devoted to health issues so Mike can get his target audience. The only hoop to go thru is FDA approval and they've had plenty of time to get that.
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Post by agedhippie on Oct 1, 2016 9:37:22 GMT -5
Before you run the ad you need to ask who you are targeting. I am not convinced that targeting Type 1 diabetics would work that well since most of them are going to require a lot more than a 30 second slot to change a medication their life depends on. What is the selling point that can be put over in 20 seconds (assuming the rest is taken up with the statutory warnings about the drug) in an advert which would get a Type 1 to swap remembering that the FDA only lets you use the label data?
In case it's not clear I think mass marketing is throwing away money until the doctor and insurance problems are fixed.
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Post by Deleted on Oct 1, 2016 9:58:29 GMT -5
Before you run the ad you need to ask who you are targeting. I am not convinced that targeting Type 1 diabetics would work that well since most of them are going to require a lot more than a 30 second slot to change a medication their life depends on. What is the selling point that can be put over in 20 seconds (assuming the rest is taken up with the statutory warnings about the drug) in an advert which would get a Type 1 to swap remembering that the FDA only lets you use the label data? In case it's not clear I think mass marketing is throwing away money until the doctor and insurance problems are fixed. Absolutely. And that too during election yr. as Mike said targeted advertising- JDRF walks, magazine,t1d gatherings |
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Post by sportsrancho on Oct 1, 2016 10:30:34 GMT -5
No mass marketing equals no mass sales.
Great case study for a Marketing class about the benefits of a well thought out mass marketing campaign.
Somebody pay for a college marketing class for Mannkind.
Jezz, "My Pillow" gets more marketing nationwide than a life saving wonder drug that gets NONE. Ouch, good point with the my pillow - That commercial runs seemingly constantly. Victoza is on as much as my pillow! I don't care what they say. People need to hear the word Afrezza over and over. BTW.. I have a my pillow and it's the best! |
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Post by gonetotown on Oct 1, 2016 10:48:08 GMT -5
Before you run the ad you need to ask who you are targeting. I am not convinced that targeting Type 1 diabetics would work that well since most of them are going to require a lot more than a 30 second slot to change a medication their life depends on. What is the selling point that can be put over in 20 seconds (assuming the rest is taken up with the statutory warnings about the drug) in an advert which would get a Type 1 to swap remembering that the FDA only lets you use the label data? In case it's not clear I think mass marketing is throwing away money until the doctor and insurance problems are fixed. Absolutely. And that too during election yr. as Mike said targeted advertising- JDRF walks, magazine,t1d gatherings They can't at least issue some press releases? They went to the AADE meeting and to some JDRF walk in August, but no press release. They allegedly are at some JDRF meeting today, but no press release. PRs aren't all that expensive are they? |
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Post by sportsrancho on Oct 1, 2016 10:50:13 GMT -5
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Post by sportsrancho on Oct 1, 2016 11:19:12 GMT -5
Absolutely. And that too during election yr. as Mike said targeted advertising- JDRF walks, magazine,t1d gatherings They can't at least issue some press releases? They went to the AADE meeting and to some JDRF walk in August, but no press release. They allegedly are at some JDRF meeting today, but no press release. PRs aren't all that expensive are they? |
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Post by gonetotown on Oct 1, 2016 11:38:33 GMT -5
What major social media? I've seen afrezza in multiple blogs and forums. Diabetics simply don't respond. The block isn't awareness; it's lack of competitive insurance coverage. Mass marketing has no effect on insurance companies. |
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Post by gonetotown on Oct 1, 2016 11:44:50 GMT -5
They can't at least issue some press releases? They went to the AADE meeting and to some JDRF walk in August, but no press release. They allegedly are at some JDRF meeting today, but no press release. PRs aren't all that expensive are they? A tweet? A tweet on the day the event is being held? A tweet on the day it's being held with a photo that shows a barely visible three foot wide afrezza poster practically hidden next to a nine foot wide poster for a skin cleaner? Sorry if I'm not impressed. |
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Post by nadathing on Oct 1, 2016 11:57:46 GMT -5
The only way that scripts are going to increase significantly is DTC advertising. Problem is, where would MNKD get the money for it?
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Post by sportsrancho on Oct 1, 2016 12:06:16 GMT -5
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Post by agedhippie on Oct 1, 2016 12:36:19 GMT -5
What major social media? I've seen afrezza in multiple blogs and forums. Diabetics simply don't respond. The block isn't awareness; it's lack of competitive insurance coverage. Mass marketing has no effect on insurance companies. I have run diabetes support groups in the past and the problem was always reaching people. We did a lot of outreach with the NYC hospital groups, left flyers, set up stands, all the usual grassroots stuff. We had a vocal online presence and active campaigns. What I found from this is that for the vast majority of people diabetes is something they wanted to deal with alone. So while the Diabetic Online Community (DOC) had a lot of traffic it was within a relatively small group and not reach any notable number of new diabetics. To a large extend social media seems to fragment the market and amplify the message within it's group. The problem is the message mostly stuck within the group. |
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Post by sportsrancho on Oct 1, 2016 13:06:33 GMT -5
What major social media? I've seen afrezza in multiple blogs and forums. Diabetics simply don't respond. The block isn't awareness; it's lack of competitive insurance coverage. Mass marketing has no effect on insurance companies. I have run diabetes support groups in the past and the problem was always reaching people. We did a lot of outreach with the NYC hospital groups, left flyers, set up stands, all the usual grassroots stuff. We had a vocal online presence and active campaigns. What I found from this is that for the vast majority of people diabetes is something they wanted to deal with alone. So while the Diabetic Online Community (DOC) had a lot of traffic it was within a relatively small group and not reach any notable number of new diabetics. To a large extend social media seems to fragment the market and amplify the message within it's group. The problem is the message mostly stuck within the group. Very true. Most don't want to talk about it and some keep it a secret even from their friends. I had one in training that didn't tell me he was a diabetic for a year:-( Tom told me it's the new parents of diabetic kids that go on the walks. ( Only lasts a year or so). Which would be our best bet. As long as we get more doc's on board writing scripts for kids. We need TV to reach the majority of PWD. |
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