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Post by kdaddyfresh2000 on Nov 20, 2016 14:03:14 GMT -5
Thank you. I appreciate the breakdown. I am concerned that while Matt dodged a BK bullet for six months, Mike did not lay out an aggressive way forward to getting the scripts to take off. More of the same for 6 more months will get us nowhere. We will be where we are today . Do you think they can get it done without a dose of hopium? It won't be "more of the same." Now that the cash situation is much better Mike will be hiring more effective sales reps as employees (rather than temps) and doing much more advertising, including TV. I don't see how the cash situation is much better than it was 6 months ago. They have money to kelp paying the bills rent and employees and not much else. I don't see a big ad campaign by any stretch in their budget.
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Post by sophie on Nov 20, 2016 14:21:56 GMT -5
I can't believe I'm actually saying this, but with the timing of the ads Matt was talking about, they just might do a Superbowl commercial. It almost makes sense if you think about it. $5 mil or so to reach 100 million people. And they could tie it in with all the rotten junk food people would be eating. It has a chance to be brilliant. Not sure about the legality of it all, as far as how long it has to be to cover all that is required to say, but it could be incredibly creative and effective if done correctly.
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Post by nylefty on Nov 20, 2016 16:07:57 GMT -5
I can't believe I'm actually saying this, but with the timing of the ads Matt was talking about, they just might do a Superbowl commercial. It almost makes sense if you think about it. $5 mil or so to reach 100 million people. And they could tie it in with all the rotten junk food people would be eating. It has a chance to be brilliant. Not sure about the legality of it all, as far as how long it has to be to cover all that is required to say, but it could be incredibly creative and effective if done correctly. $5 million would only buy a 30 second commercial and that's not counting production costs. There's no way you could convey a positive message plus all the FDA required warnings in 30 seconds. That's why I've never seen a 30 second commercial for any prescription drug. moneynation.com/how-much-does-a-super-bowl-ad-cost/A 30 second Super Bowl ad costs $5 million in 2016. That’s the cost just to run the ad. Including production, a 30 second Super Bowl ad can cost $15 million. A 60 second ad can cost twice that.
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Post by therealisaching on Nov 20, 2016 19:41:09 GMT -5
MNKD uses the same advertising agency as another company EXAS. I suspect they will follow the model EXAS used for their Cologuard campaign. From a EXAS 5/3/16 press release: The company recently completed a nine-week, five-market television advertising test. During the test period, there was, on average, a 50-percentage point increase in Cologuard orders and a 100-percentage point increase in new ordering physicians in the test markets versus control markets. "Based on the results of the successful television advertising test, we're launching a nationwide television campaign to expand patient awareness, secure new prescribing physicians and drive repeat orders of Cologuard," Mr. Conroy said. - See more at: investor.exactsciences.com/investor-relations/press-releases/press-release-details/2016/Exact-Sciences-Completes-40000-Cologuard-Tests-during-First-Quarter-2016/default.aspx#sthash.bI1F0Qop.dpufThey subsequently expanded to a national campaign once they saw its effectiveness. I could see Mike running initial spots in the markets where they have had the most success thus far familiarizing endos on Afrezza.
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Post by sportsrancho on Nov 20, 2016 19:54:45 GMT -5
MNKD uses the same advertising agency as another company EXAS. I suspect they will follow the model EXAS used for their Cologuard campaign. From a EXAS 5/3/16 press release: The company recently completed a nine-week, five-market television advertising test. During the test period, there was, on average, a 50-percentage point increase in Cologuard orders and a 100-percentage point increase in new ordering physicians in the test markets versus control markets. "Based on the results of the successful television advertising test, we're launching a nationwide television campaign to expand patient awareness, secure new prescribing physicians and drive repeat orders of Cologuard," Mr. Conroy said. - See more at: investor.exactsciences.com/investor-relations/press-releases/press-release-details/2016/Exact-Sciences-Completes-40000-Cologuard-Tests-during-First-Quarter-2016/default.aspx#sthash.bI1F0Qop.dpufThey subsequently expanded to a national campaign once they saw its effectiveness. I could see Mike running initial spots in the markets where they have had the most success thus far familiarizing endos on Afrezza. YES! We just need to follow them down the yellow brick road:-))) I can see OUTsulin in just that setting.
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Post by Deleted on Nov 20, 2016 20:01:29 GMT -5
MNKD uses the same advertising agency as another company EXAS. I suspect they will follow the model EXAS used for their Cologuard campaign. From a EXAS 5/3/16 press release: The company recently completed a nine-week, five-market television advertising test. During the test period, there was, on average, a 50-percentage point increase in Cologuard orders and a 100-percentage point increase in new ordering physicians in the test markets versus control markets. "Based on the results of the successful television advertising test, we're launching a nationwide television campaign to expand patient awareness, secure new prescribing physicians and drive repeat orders of Cologuard," Mr. Conroy said. - See more at: investor.exactsciences.com/investor-relations/press-releases/press-release-details/2016/Exact-Sciences-Completes-40000-Cologuard-Tests-during-First-Quarter-2016/default.aspx#sthash.bI1F0Qop.dpufThey subsequently expanded to a national campaign once they saw its effectiveness. I could see Mike running initial spots in the markets where they have had the most success thus far familiarizing endos on Afrezza. the 1 thing to be aware of... getting an rx for a screening a test is easy than changing old age habit of insulin and titration.. if it wasnt, just by the social media testimonies, we would have had @least 200k patients on afrezza by now
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Post by sportsrancho on Nov 20, 2016 20:13:49 GMT -5
MNKD uses the same advertising agency as another company EXAS. I suspect they will follow the model EXAS used for their Cologuard campaign. From a EXAS 5/3/16 press release: The company recently completed a nine-week, five-market television advertising test. During the test period, there was, on average, a 50-percentage point increase in Cologuard orders and a 100-percentage point increase in new ordering physicians in the test markets versus control markets. "Based on the results of the successful television advertising test, we're launching a nationwide television campaign to expand patient awareness, secure new prescribing physicians and drive repeat orders of Cologuard," Mr. Conroy said. - See more at: investor.exactsciences.com/investor-relations/press-releases/press-release-details/2016/Exact-Sciences-Completes-40000-Cologuard-Tests-during-First-Quarter-2016/default.aspx#sthash.bI1F0Qop.dpufThey subsequently expanded to a national campaign once they saw its effectiveness. I could see Mike running initial spots in the markets where they have had the most success thus far familiarizing endos on Afrezza. the 1 thing to be aware of... getting an rx for a screening a test is easy than changing old age habit of insulin and titration.. if it wasnt, just by the social media testimonies, we would have had @least 200k patients on afrezza by now I agree its much harder. But I did hear that the Doctors were against this at first. They said, no no. You can't trust those tests, you need to come in for a colonoscopy. But the patients are winning:-)
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Post by BlueCat on Nov 20, 2016 23:42:01 GMT -5
the 1 thing to be aware of... getting an rx for a screening a test is easy than changing old age habit of insulin and titration.. if it wasnt, just by the social media testimonies, we would have had @least 200k patients on afrezza by now I agree its much harder. But I did hear that the Doctors were against this at first. They said, no no. You can't trust those tests, you need to come in for a colonoscopy. But the patients are winning:-) O and people just line up for that one ....
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Post by mnholdem on Nov 21, 2016 7:29:12 GMT -5
Excluding skin cancers, colorectal cancer is the third most common cancer diagnosed in both men and women in the United States. The American Cancer Society's estimates for the number of colorectal cancer cases in the United States for 2016 are: 95,270 new cases of colon cancer. 39,220 new cases of rectal cancer. - Key Statistics for Colorectal Cancer | American Cancer Society.
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