|
Post by careful2invest on Dec 29, 2016 1:08:37 GMT -5
Let's see, she walks into a restaurant with that black dress on. All heads are turning! She orders a lot of food. Her date teases her about it. Then she takes the dreamboat out of her purse. All heads turn..they were all watching her anyway:-) She takes a long drag. Then blows it out really slow. Her dates like, wh wh what was that? She smiles, tells him she's a PWD and about Afrezza. That she has no fear of lows. It's in and out sooo fast! No fear of food. And no longer has to stick herself all day long. Someone from another table who just happeneds to be a PWD and is just about to give himself a shot stops in his tracks. Looks at his wife and says, did you see that? I want what she's having! Ok careful now its your turn:-) Forgot .. As her and her date are walking out all the FDA stuff is playing. He turns her to him and tells her she is amazing. Starts kissing her. The end. I want to play. Sports, I like the date idea so im going to run with it! A woman walks into a restaurant to meet whom is obviously a blind date. They both sit down. Neither of them know the other is diabetic. The man pauses the conversation abruptly to be excused. He grabs a small pouch trying not to have her notice. But she does. The meal arrives at the same time he returns. The woman candidly smiles knowing why he had left, she reaches into her purse, takes a breath while gazing passionately at him, and places it back into her purse. Hes in awe. She chuckles with pride. He begins smiling. The ice is broken and the tension is gone. "Afrezza...just breathe". And cut. I could get used to this. Not bad for a couple of amateurs! Honestly! Think where a professional could go with this! There is a lot of material in which to build upon if you combine it with advertising savy. I'll admit and own my shortcomings, and I cannot top these so I'm sorry, I'm out of the runnings! But nice job! Who's next?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Dec 29, 2016 1:17:54 GMT -5
are we talking about regulated fda product or ? sure feels better
|
|
ican
Lab Rat
Posts: 28
|
Post by ican on Dec 29, 2016 8:57:03 GMT -5
Would the FDA have something against an ad of this sort?
I love both ideas. Who is in charge of pitching the ideas to Mike C?
|
|
|
Post by peppy on Dec 29, 2016 9:16:42 GMT -5
Would the FDA have something against an ad of this sort? I love both ideas. Who is in charge of pitching the ideas to Mike C? The boxed warning running underneath.
WARNING: RISK OF ACUTE BRONCHOSPASM IN PATIENTS WITH CHRONIC LUNG DISEASE See full prescribing information for complete boxed warning. • Acute bronchospasm has been observed in patients with asthma and COPD using AFREZZA. (5.1) • AFREZZA is contraindicated in patients with chronic lung disease such as asthma or COPD. (4) • Before initiating AFREZZA, perform a detailed medical history, physical examination, and spirometry (FEV1) to identify potential lung disease in all patients. (2.5), (5.1
SOLD
|
|
ican
Lab Rat
Posts: 28
|
Post by ican on Dec 29, 2016 11:44:15 GMT -5
It would be great to put other folks at other tables such as:
Sam Finta
Eric Fenar and family
Gus and Family(twitter)
Dame Dash
Adam Lasher
an inclusive, diverse crowd and their caretakers
I think the appeal to their caretakers would be great. Think of Sweede (not sure I spelt the name correctly)and the role she plays with her father.
In reading Dame Dash's instagram feed children spoke of their parents.
This disease impacts all.
|
|
yodster
Newbie
Posts: 3
Sentiment: Long
|
Post by yodster on Dec 29, 2016 13:16:26 GMT -5
So I was perusing TMZ this morning....(don't judge lol) and when I saw Rob Kardashian hospitalized due to diabetes complications I decided to tweet to Black Chyna and Kris Jenner etc for them to at least ASK about Afrezza. I mean, it can't hurt can it? Jodi
|
|
|
Post by sportsrancho on Dec 29, 2016 14:28:06 GMT -5
Would the FDA have something against an ad of this sort? I love both ideas. Who is in charge of pitching the ideas to Mike C? Mike is probably already laughing:-)). I really like boomboom's idea. We just have to come up with something at the end to take people's mind of the warnings at the end. ( The Toujeo commercial has the women and her husband playing with their cute dog.) Yes we could get a lot of free extras to sit at the tables of the restaurant:-). Maybe Dash could be Laura's date...
|
|
|
Post by lennymnkd on Dec 29, 2016 14:55:28 GMT -5
|
|
|
Post by goyocafe on Dec 29, 2016 15:13:59 GMT -5
Would the FDA have something against an ad of this sort? I love both ideas. Who is in charge of pitching the ideas to Mike C? Mike is probably already laughing:-)). I really like boomboom's idea. We just have to come up with something at the end to take people's mind of the warnings at the end. ( The Toujeo commercial has the women and her husband playing with their cute dog.) Yes we could get a lot of free extras to sit at the tables of the restaurant:-). Maybe Dash could be Laura's date... The "ask your doctor" type ads seem to be able to avoid all the cautionary text at the end of ads. So if they're sharing their different methods of administering insulin, the inhalable stands alone, so no need to name it and still get the point across. "Ask your doctor if inhalable insulin is right for you".
|
|
|
Post by sportsrancho on Dec 29, 2016 15:14:49 GMT -5
|
|
|
Post by mnholdem on Dec 29, 2016 15:50:11 GMT -5
Unfortunately, the FDA might take action against MannKind for this deceptive practice, as it did earlier this month in warning letters sent to Sanofi and Celgene. Source: baddrug.news/news/fda-sends-warning-letters-tv-commercials/ Excerpt: The letters sent to Sanofi-Aventis and Celgene illustrate the seriousness with which the FDA analyzes risk information in advertisements. The FDA faulted both companies for including distracting elements in their commercials while risk information was being presented.
Both commercials use music in the background, and the FDA is worried the music distracts viewers from the content of the major statement, or statement sharing the risks associated with the drug. Celgene was also cited for using distracting visuals and superimposed text that could also distract the viewer from the major statement.
|
|
|
Post by sportsrancho on Dec 29, 2016 16:04:26 GMT -5
Wow! I guess no kissing at the end huh? They are such party poopers!:-))
|
|
|
Post by mnholdem on Dec 29, 2016 16:44:15 GMT -5
Wow! I guess no kissing at the end huh? They are such party poopers!:-)) You are so right! We're supposed to take our eyes off the actors to read the fine print at the bottom? I think it would be hilarious if MannKind would inject a little humor at the end. After giving me (the viewer) a few moments to lower my eyes to read the warnings at the bottom of the screen, Laura K (assuming she were the actress and is wearing that dress that Rick likes so much) would glare at me and say, "My eyes are up here, mister!"
|
|
ican
Lab Rat
Posts: 28
|
Post by ican on Dec 29, 2016 17:08:17 GMT -5
Nice Yodster, we can only hope they read it and take action.
|
|
|
Post by boomboom on Dec 29, 2016 19:28:49 GMT -5
Ok ok for the black box warningg portion just show the woman demonstrating to the man how the inhaler works. Almost like she is teaching him after he asked "how does it work". This will be what most diabetics who dont lnow about afrezza will ne wondering too and have their attention focus on the woman opening up the dreamboat, choosing a cartridge, loading the device, and boom (no pun intended) she is done
|
|