Post by peppy on Feb 23, 2017 11:10:47 GMT -5
The other big component I think is going to be in the direct-to-consumer area. So we are going to be doing more aggressive consumer advertising, including television, which everybody is surprised, we have a commercial into production even as we speak. It will probably be awhile before we get it to the FDA and on the air. And even then, don’t look for it on your next Super Bowl. It’s going to be more targeted in a few markets and we want to see before we invest really huge amounts of money that it actually has the effect, we expect it will and some target marketing things. So it’s going to be kind of piloted out. We also have a TV series we are sponsoring later in the year. We are still negotiating some of the aspects of that, but we hope we will hopefully more details to announce for essentially reality TV show based on diabetes that we will sponsor and I think Afrezza will be – I hope we will be figuring prominently in that.
seekingalpha.com/article/4036493-mannkinds-mnkd-ceo-matt-pfeffer-presents-jpmorgan-healthcare-conference-transcript?page=5
seekingalpha.com/article/4036493-mannkinds-mnkd-ceo-matt-pfeffer-presents-jpmorgan-healthcare-conference-transcript?page=5
