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Post by promann on Sept 28, 2017 8:55:10 GMT -5
Too much emphasis on "ultra." I'd be happy with "really, really fast," "quick like a bunny," etc. Some sort of catchy phrasing is helpful in sales. Billions of years ago, Mickey Mantle was set to help promote some sort of chicken restaurant franchise. The story goes, if memory serves (and it really doesn't), he wanted to use a slogan the franchisor would not go for, which was a mistake, "To Get a Fresher Piece of Chicken, You'd Have to be a Rooster." Opportunity missed, can't we learn from the mistakes of others? Okay, the company probably loved it, but the censors not so much. quick like a bunny is my favorite. Joey told us why it is so important. it is another shelf. afrezza would fit the shelf. insurance.
Ultra fast is not a label request that MNKD invented. It's a label that is designated on many FDA approved drugs. If it's designated for Afrezza it will just be the first designation for ultra fast insulin. I know you know this peppy but I just felt like making the record straight. |
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Post by rockstarrick on Sept 28, 2017 11:02:02 GMT -5
quick like a bunny is my favorite. Joey told us why it is so important. it is another shelf. afrezza would fit the shelf. insurance.
Ultra fast is not a label request that MNKD invented. It's a label that is designated on many FDA approved drugs. If it's designated for Afrezza it will just be the first designation for ultra fast insulin. I know you know this peppy but I just felt like making the record straight. Actually, I do believe mnkd requested Ultra Fast, but at the Adcom the FDA said no to it. |
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