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Post by fldave007 on Dec 10, 2018 21:46:04 GMT -5
I've said it before and I'll say it again ads are the key to selling afrezza. Mike needs to remember we are not a major pharma and can't do business like they do. The boring ass commercials all drug companies make stink I mean really stink. So we are in a position to do something different, better something never done. Make a hard hitting funny commercial that people will watch and take notice of. People will talk about about it hey did you see that commercial with the... What we are doing is not working Mnkd needs to dare to be different our survival depends on it. An idea for the comercial could be like this: Which would you rather (You have to picture it) 1.A woman kicking a man in the nuts or The woman kissing the man.
2.A man shoveling snow by hand with a small shovel or a man using a brand new snow blower.
3.A man violently jabbing himself with a needle or a man smiling after inhaling Afrezza.
I'm not a comedian but you see where I'm going anything would be better than what we have now.
A small start up ad agency looking to make a name could really run with making a funny commercial.
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Post by mnkdfann on Dec 10, 2018 22:00:37 GMT -5
I've said it before and I'll say it again ads are the key to selling afrezza. Mike needs to remember we are not a major pharma and can't do business like they do. The boring ass commercials all drug companies make stink I mean really stink. So we are in a position to do something different, better something never done. Make a hard hitting funny commercial that people will watch and take notice of. People will talk about about it hey did you see that commercial with the... What we are doing is not working Mnkd needs to dare to be different our survival depends on it. An idea for the comercial could be like this: Which would you rather (You have to picture it) 1.A woman kicking a man in the nuts or The woman kissing the man. 2.A man shoveling snow by hand with a small shovel or a man using a brand new snow blower. 3.A man violently jabbing himself with a needle or a man smiling after inhaling Afrezza. I'm not a comedian but you see where I'm going anything would be better than what we have now. A small start up ad agency looking to make a name could really run with making a funny commercial. Mannkind's last ad was Golden: investors.mannkindcorp.com/news-releases/news-release-details/afrezzar-inhaled-insulin-television-advertising-campaign-wins"Afrezza® Inhaled Insulin Television Advertising Campaign Wins Gold Award for Creativity"
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Post by lojothehus on Dec 10, 2018 22:39:07 GMT -5
I Agree with Fldav; MNKD needs to create a stir. They need to be the Rock-Star at the Classical Concert. They need to make these prehistoric Big Pharma's regret their presence. They (Big Pharma) will look on in shame, but at the end of the day would fear the new day coming. They would fear their positions in the world of Insulins. They will have no other choice but to bow down and make way for the Bad Boyz! Promote - "Dump the Needles" Dump the Needles
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Ads
Dec 11, 2018 8:06:51 GMT -5
Post by rockstarrick on Dec 11, 2018 8:06:51 GMT -5
I Agree with Fldav; MNKD needs to create a stir. They need to be the Rock-Star at the Classical Concert. They need to make these prehistoric Big Pharma's regret their presence. They (Big Pharma) will look on in shame, but at the end of the day would fear the new day coming. They would fear their positions in the world of Insulins. They will have no other choice but to bow down and make way for the Bad Boyz! Promote - "Dump the Needles" Dump the Needles I think “Dump the Needle” is a great campaign, but not at this point. If Afrezza was to reach Blockbuster Status, or become the new SOC, then I could see an aggressive campaign, or movement to “Dump the Needle” Merry Christmas 🎄
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Post by derek2 on Dec 11, 2018 11:54:52 GMT -5
We're seeing nightly repetition of the ad on CNN up here in Canada. Sure beats the Mesothelioma commercial.
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Post by hellodolly on Dec 14, 2018 7:20:04 GMT -5
FLDave, I get it. Draw some sort of comparison. Look at the classic example and what I believe to be the most timeless commercial, in my memory of how making a comparison works with the everlasting slogan: Where's the Beef? You knew what it was about, immediately...their burgers were bigger and their competitors hardly gave you any!
Those three words are prolific in the TV advertising industry. "Dump the needles" or "No more needles" (you get the point) with something that catches the consumers attention and draws them in can be done. Mike simply needs to tell his team, "We need beef!"
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Ads
Dec 14, 2018 14:02:39 GMT -5
Post by mytakeonit on Dec 14, 2018 14:02:39 GMT -5
Or like Burger King ... we can say are you people too chicken to try Afrezza? Get your Chicken Fingers on an inhaler !!! I don't get it ... chickens don't have fingers. Those appendages must be OH NO !!!
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