Post by hellodolly on Apr 23, 2019 7:23:20 GMT -5
Book for suggested reading - "Tipping Point" by Malcolm Gladwell.
Definition -
noun: tipping point; plural noun: tipping points
the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change
Lesson 1: An idea spreads like fire once it reaches the tipping point
It’s the point of critical mass, where your idea goes from interesting to a few to must-have for everyone.
Take Instagram for example. Yes, they had a lot of growth early on – but it was still steady growth. There was a definite moment though, in February 2012, when all of a sudden, the entire world seemed to need an account
Lesson 2: Three kinds of people are responsible for getting ideas to tip.
There are three kinds of people that turn ideas into epidemics:
1.Connectors – they have a massive social network, with many acquaintances and allow ideas to spread from one social group to the next.
2.Salesmen – the boast about ideas they love and their incredibly positive energy is contagious.
3.Mavens – they hoard information, in order to be a source of great tips to their network, the people of which they greatly influence with their advice.
If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass.
Lesson 3: If your idea isn’t sticky, it’ll never tip.
It doesn’t matter how many influencers you get to vouch for your idea, or how many testimonials you can collect for the front page of your book – if your book is bad, it’ll never reach the masses. Gladwell calls this the stickiness factor. It answers the question: “Is your idea memorable enough to make people take action?”
SOURCE: fourminutebooks.com/the-tipping-point-summary/
One of the early chapters in the book revisits the history of the kitchen rotisserie. I read it so long ago, but the essence of the chapter talked about the original inventors of the product and how it never reached that critical mass or "tipping point". They were lacking one of the three aforementioned lessons described by Gladwell in his book.
Eventually, Ron Popeil and the Popeil Family saw the value in the product and bought it from the original inventors. The slogan "Set it and Forget it" became a household phrase that conjures up the image of the countertop rotisserie. The Popeil family came from a lineage of carnival barkers so they had that magic ability to sell, along with years of marketing their other products to consumers. All of the right ingredients were there for the success of the kitchen rotisserie to sell like fire.
Conclusion: Just make something so great, one person who sees it can’t live without sharing it. Then, and only then, should you start caring about the tipping point.
If you haven't read the book, it's interesting. "Outliers: The Story of Success" was amazing and one that I couldn't put down.
Definition -
noun: tipping point; plural noun: tipping points
the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change
Lesson 1: An idea spreads like fire once it reaches the tipping point
It’s the point of critical mass, where your idea goes from interesting to a few to must-have for everyone.
Take Instagram for example. Yes, they had a lot of growth early on – but it was still steady growth. There was a definite moment though, in February 2012, when all of a sudden, the entire world seemed to need an account
Lesson 2: Three kinds of people are responsible for getting ideas to tip.
There are three kinds of people that turn ideas into epidemics:
1.Connectors – they have a massive social network, with many acquaintances and allow ideas to spread from one social group to the next.
2.Salesmen – the boast about ideas they love and their incredibly positive energy is contagious.
3.Mavens – they hoard information, in order to be a source of great tips to their network, the people of which they greatly influence with their advice.
If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass.
Lesson 3: If your idea isn’t sticky, it’ll never tip.
It doesn’t matter how many influencers you get to vouch for your idea, or how many testimonials you can collect for the front page of your book – if your book is bad, it’ll never reach the masses. Gladwell calls this the stickiness factor. It answers the question: “Is your idea memorable enough to make people take action?”
SOURCE: fourminutebooks.com/the-tipping-point-summary/
One of the early chapters in the book revisits the history of the kitchen rotisserie. I read it so long ago, but the essence of the chapter talked about the original inventors of the product and how it never reached that critical mass or "tipping point". They were lacking one of the three aforementioned lessons described by Gladwell in his book.
Eventually, Ron Popeil and the Popeil Family saw the value in the product and bought it from the original inventors. The slogan "Set it and Forget it" became a household phrase that conjures up the image of the countertop rotisserie. The Popeil family came from a lineage of carnival barkers so they had that magic ability to sell, along with years of marketing their other products to consumers. All of the right ingredients were there for the success of the kitchen rotisserie to sell like fire.
Conclusion: Just make something so great, one person who sees it can’t live without sharing it. Then, and only then, should you start caring about the tipping point.
If you haven't read the book, it's interesting. "Outliers: The Story of Success" was amazing and one that I couldn't put down.
