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Post by babaoriley on Dec 23, 2014 19:52:07 GMT -5
Well, biotech, you've a right to be as pessimistic as you like, but I just wanted to make sure that you and everyone else note that the phrase "controlled launch" is not pejorative in any way, or indicative of reticence or lack of confidence or commitment. It's apparently just a term of art used by businesses which launch products.
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Post by BlueCat on Dec 24, 2014 3:35:07 GMT -5
I think it is both possible to be confident and committed, and do a truly 'controlled' launch. It is just very, very common with v1.0 releases. And again, especially, when you need to control demand/order volumes.
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Post by Deleted on Dec 24, 2014 8:17:28 GMT -5
I think it is both possible to be confident and committed, and do a truly 'controlled' launch. I think a controlled launch is much better than an uncontrolled launch.
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Post by papihoyos on Dec 28, 2014 7:39:36 GMT -5
What other types of launches are there?
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Post by BlueCat on Dec 28, 2014 16:19:58 GMT -5
All launches are planned. Some other types are:
"Soft launch" - You don't really announce or market it, you just effectively release (make available to your customers and/or channel) and start selling it.
"Tiers" of launches. (e.g. "Tier 1") Internally, organizations will determine how big the news is. A new product to market, especially first in its type or class like Afrezza, is generally much bigger news than an upgrade to something that exists in an already saturated market.
"Announce" vs. "launch" vs. "release". More applicable often to software - but essentially - these words are often used interchangeably. But one can do an announcement before the product is in the channel (released). Or you can release, then announce. "Launch" can mean different things in different industries, and to different companies - and depending on the "Tier" of the launch.
Because of the nature of Afrezza being a first of type - you would think it would be big news. However, because they are doing a controlled launch - hard telling how they will handle. Will be interesting to observe their strategy with this.
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