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Post by tripoley on Mar 8, 2015 20:25:58 GMT -5
Kind of cool and interesting. Talks somewhat of the marketing strategy. They hadn't named it yet either: www.mendosa.com/lantus.htm |
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Post by tigiron on Mar 14, 2015 20:24:09 GMT -5
Interesting. Anybody here long enough to know when they had the DTC campaign? Anybody have their earlier sales/script data? Sanofi likes to downplay sales potential? Probably different manager now, but corporate culture?
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Post by mnholdem on Mar 14, 2015 23:22:07 GMT -5
See Page 4 - Lantus Numbers thread
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Post by tigiron on Mar 16, 2015 18:59:39 GMT -5
See Page 4 - Lantus Numbers thread Thanks! It seems the sale grow was quite linear over time. Did they have any direct to consumer ad or there were always ongoing DTC ad? From the sales, no spikes at all. Where was the impact of DTC? DTC started even before launch? |
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