Can we reverse the strategy?

[straightly]

We have about 70 or sales people. If we can get 70 new prescriptions a week, we are in very good shape.

Can we reverse the strategy?  Can we work with patients so each sales people can help one patient a week to get Afrezza?  Only if no doctor is found that fits the patient's area and insurance should we call on a doctor and try to recruit him:  when we do, we know he will write at least one prescription.

I am concerned that our doctors will be saying "WOW, this is great medicine" to get our sales guy out the door, while thinking "why would I spend 5 more minutes with my patient to try this when the other one is good enough to cover my obligations to the patient?"  Noting that the likelihood the doctor will ever write Afrezza decreases as time goes by after the sales person's visit.  
   

[anderson]

Okay if you get 70 new prescriptions a week from new doctors how long until they prescribe it to a second patient, 3 months? Getting more doctors to prescribe isn't linear you cant add last weeks 70 new prescriptions to this weeks, if the first time they prescribed was last week they will wait to see how that patient does. So that NRx will just sit at 70, in 30 days when the titration there should be a rise in NRx due to getting a your real prescription(100% would be +70 NRx, so a total of 140 NRx) and then 90 days after that you should see the TRx'es start to rise due to refills( +70 a week if 100%). Then if the doc adds another patient every 3 months the cycle repeats, if you put that into a spreadsheet you see for the first 12 weeks you only have 140 NRx'es with a jump at week 13 since a doc puts a new patient on it.....this is sorta like a step function. Using this mentality you see in a years time there should be roughly 1260 TRx'es weekly. What really needs to happen is for the Doctors to like the response the patients have on Afrezza so they feel confident and prescribe it more. If that doesn't happen it will take a long time to build script numbers. So basically the Rx numbers will stay about what they are for a while. Even if you reverse this and say we talk with patients directly it is still the same step function. Getting 10-20 doctors that really love Afrezza would do wonders for the script numbers. So it is better to concentrate on the Docs and find those who like the product.