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Post by scander on Jun 4, 2017 10:43:08 GMT -5
He is now working at Bristol Myers. Hence the reason why no digital marketing yet?
Or is Mannkind strategically placed him in BM for a buy out. Ok that was a joke
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Post by goyocafe on Jun 4, 2017 11:01:22 GMT -5
He is now working at Bristol Myers. Hence the reason why no digital marketing yet? Or is Mannkind strategically placed him in BM for a buy out. Ok that was a joke With the One Drop collaboration, I could see a lot of the framework for a digital health initiative already in place and he could not see a place in the company after the partnership was announced. Simple and pure speculation. That was a short time at MNKD to say the least. |
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Post by peppy on Jun 4, 2017 12:23:19 GMT -5
he didn't last long.
weed them out.....
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Post by mountain74 on Jun 4, 2017 16:15:50 GMT -5
He was there only five months. Did he accomplish anything?
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Post by agedhippie on Jun 4, 2017 18:26:25 GMT -5
He is now working at Bristol Myers. Hence the reason why no digital marketing yet? Or is Mannkind strategically placed him in BM for a buy out. Ok that was a joke With the One Drop collaboration, I could see a lot of the framework for a digital health initiative already in place and he could not see a place in the company after the partnership was announced. Simple and pure speculation. That was a short time at MNKD to say the least. I think it's far simpler than that. Given a choice between digital marketing at Mannkind with almost no resources, or an executive director at Bristol-Myers Squibb responsible for global digital marketing it's an easy choice with a big pharma behind you. I seriously doubt the One Drop MoU even registered. |
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Post by #NoMoreNeedles on Jun 5, 2017 7:58:21 GMT -5
He left and MannKind hired his wife! You can verify on LinkedIn.
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Post by madog365 on Jun 5, 2017 8:00:55 GMT -5
While it's true that Jay Appel has left Mannkind after only a few months on the job, It seems Mannkind has already replaced him in May with Suzanne Appel who is now digital marketing consultant.
How bout them Appels?
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Post by cjm18 on Jun 5, 2017 8:02:51 GMT -5
He left and MannKind hired his wife! You can verify on LinkedIn. Yes! Senior digital marketing consultant. |
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Post by bradleysbest on Jun 5, 2017 10:08:49 GMT -5
You can't make this stuff up!
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Deleted
Deleted Member
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Post by Deleted on Jun 5, 2017 10:20:48 GMT -5
With the One Drop collaboration, I could see a lot of the framework for a digital health initiative already in place and he could not see a place in the company after the partnership was announced. Simple and pure speculation. That was a short time at MNKD to say the least. I think it's far simpler than that. Given a choice between digital marketing at Mannkind with almost no resources, or an executive director at Bristol-Myers Squibb responsible for global digital marketing it's an easy choice with a big pharma behind you. I seriously doubt the One Drop MoU even registered. Common Sense prevails! |
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Post by tingtongtung on Jun 5, 2017 13:41:49 GMT -5
You can't make this stuff up! Its crazy.. How does it work? I'm leaving for a bigger paycheck. Let me hold on to this seat with my spouse? And, MNKD said OK? |
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Tinkerbell
Researcher
Watcher of the Skies
Posts: 143
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Post by Tinkerbell on Jun 5, 2017 14:00:19 GMT -5
He is now working at Bristol Myers. Hence the reason why no digital marketing yet? Or is Mannkind strategically placed him in BM for a buy out. Ok that was a joke Ok, you got a laugh from me! Hilarious. |
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Post by mango on Jun 5, 2017 14:09:12 GMT -5
There needs to be a Hall of Fame forum and this thread needs to be the first one in it. Absolutely hilarious
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Post by seanismorris on Jun 5, 2017 14:18:09 GMT -5
Appels gets a job for greater pay but still gets the MannKind money through his wife.
Sounds like an interesting way to get around a non compete from his new job.
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Post by kc on Jun 5, 2017 15:51:47 GMT -5
She has a good background if she is Jay's Wife. But Jay moved to NJ and she is still in CA? Possibly not related.
Sr. Manager Global Content Strategy
Company Name
Medtronic
Dates Employed
Aug 2015 – Jul 2016
Employment Duration
•1 yr
Location
Greater Los Angeles Area
Support global content development and syndication initiatives across multiple platforms and formats
* Create and execute a content development strategy
* Establish processes for creating content - original editorials, approvals through to publishing and analytics
* Network internally to research topics and identify subject matter experts
* Create strategic and technical opportunities for content to be adopted and localized by other Diabetes regions
* Establish content syndication strategy through owned, earned and paid channels
* Ensure all content communicates Medtronic's mission to transform healthcare and inspires people to know us better
Support global migration of multiple regional Diabetes websites onto new Adobe (AEM) platform
* Align with stakeholders
* Advocate for the best user experience
* Document requirements
* Steward the migration of content
Support the company's advocacy mission in managing alliances and fundraising programs with American Diabetes Association and JDRF.
Medtronic
Sr. Digital Acquisition and Web Manager
Company Name
Medtronic
Dates Employed
Dec 2012 – Aug 2015
Employment Duration
•2 yrs 9 mos
Location
Northridge, CA
Planned and executed digital marketing acquisition programs supporting all Diabetes product lines, B2C and B2B, as a digital center of excellence.
• Led demand generation via inbound marketing tactics such as SEM, SEO, social media, landing page conversion testing, content marketing, online advertising and email
• Partnered with agency to design and execute new lead scoring and lead nurturing programs in Marketo to warm up cold leads and escalate active leads to the Sales group
• Partnered with agency to diagnose and solve numerous issues in reporting systems
• Advocated for the customer journey: as core member of the Digital Center of Excellence team consulted/executed campaigns, urgent customer communications, ad-hoc reporting, and CRM
• Led the development of creative including a new corporate brand messaging platform
• Recommended workflow enhancements to increase team productivity
• Managed and built member lists and campaigns, overseeing system tracking and 800 numbers
• Developed lead/sale/shipment forecasts based on goals, insights, learnings and budgets
• Formed alliances with major health portals, programmatic/online advertisers
• Partnered with a specialized team of agents to handle internet leads, developing a culture of transparency with continual staff development
• Developed strategy/executed a new Ambassador program with online profiles that allow prospective customers to search and connect with a current customer for decision support
Created marketing efficiencies, further integrated systems/software, developed and executed best in class marketing campaigns including corporate/marketing websites, SEM, customer loyalty, Facebook, YouTube, mobile, and charitable alliances. Served as the digital SME to the product marketing teams on: product launches, lead generation, social media, marketing automation, innovation, analytics, mobile app development, e-Commerce and CRM.
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