Mike Castagna in Pharmacy Edge (July/August Issue)
Jul 14, 2017 20:51:27 GMT -5
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Post by Tinkerbell on Jul 14, 2017 20:51:27 GMT -5
A great piece on Mike Castagna. The release was clearly planned for July/August to coincide with the commencement of the social media/Discovery channel campaign over the next 2-3 months. It's a good read and should provide the sales team additional support as they call on doctors.
It may still take a little more time to see scripts start to move upwards in a more linear fashion but as far as I'm concerned, Mike strikes me as someone who measures twice before he cuts the proverbial ribbon. It's worth waiting through the end of September to see what all of his hard work and planning produces. By then, the label change should be on the horizon and if it's granted, then the filings in other countries should heat up right away.
It's an exciting time because I think after all that's been done to turn this ship around, I am feeling a little gust of wind starting to pick up so for good measure, I've prepared the sails to be hoisted. We shall see.
joinappa.com/pharmacy-edge-magazine/
It may still take a little more time to see scripts start to move upwards in a more linear fashion but as far as I'm concerned, Mike strikes me as someone who measures twice before he cuts the proverbial ribbon. It's worth waiting through the end of September to see what all of his hard work and planning produces. By then, the label change should be on the horizon and if it's granted, then the filings in other countries should heat up right away.
It's an exciting time because I think after all that's been done to turn this ship around, I am feeling a little gust of wind starting to pick up so for good measure, I've prepared the sails to be hoisted. We shall see.
joinappa.com/pharmacy-edge-magazine/