This is an email I sent to the CEO
Mike,
I did some searching on Discovery Life and would like to point out some things.
Cable Subscription: Program is not covered under our cable contract which has Fox, Espn, discovery, etc. Was not the least bit surprised.
Now here is an interesting tidbit. You can buy a channel such as HBO directly without a cable subscription ...HBO Now for example. I think Discovery Life would benefit greatly from Mannkind Shareholders who would pay for the program and play it through their ITV, IPAD, IPHONE etc.
Amazon - this program should be offered for purchase on Amazon ASAP.
ITunes: program should be offered for purchase as well.
Discovery Life should have a link noting that if you do not have a subscription, you can purchase it directly etc...just like HBO..as noted below..which has helped their revenue tremendously.
HBO’s streaming service for cord cutters, HBO NOW, has grown to over 2 million subscribers in the U.S., parent company Time Warner announced on Wednesday, as part of the company’s quarterly earnings. The service, which launched in April 2015, reached 800,000 subscribers by the end of its first year, and by March 2016 was nearing 1 million subscribers.
Variety was first to note the new subscriber numbers, noting also that Time Warner’s streaming service can help HBO with its upcoming carriage deals, like the one with Charter Communications, because cable companies know that today’s consumers have other options for watching the premium channel’s programming.
HBO NOW’s growth has been closely tracked since its debut as example of how a business so dependent on pay TV subscriptions could transition and thrive in the cord-cutting era. Initially, there was some concern that the service was off to a weak start, leading to questions about its higher price point – $15 per month, compared with much cheaper streaming options from Netflix and Hulu.
But HBO CEO Richard Plepler said last year the service still had plenty of room to grow, given it had yet to launch some of its more anticipated content, like Jon Stewart, Bill Simmons, and the Vice daily news show. HBO NOW had also not rolled out to all platforms as of early last year, which limited its reach.
In summary we are only hurting ourselves if we do not play the digital streaming service properly.
Ken