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Post by mannmade on Nov 30, 2018 12:40:32 GMT -5
Just a thought for the new year... Let’s start a revolution in the pharma business and turn it on its head... instead of sitting back and waiting and complaining let’s do something pro active! Much like a Political Action Commitee we can organize on the same principals. A PAC is not limited in contributions nor what they can say in producing their own media spots in support of canidates or issues and airing them so long as true. With no direct connection to mnkd we could do the same by starting the first Shareholders Action Committee, “SAC.”
It would work topline as follows:
We start a go fund me style campaign from retail shareholders and pwd who have a vested interest in the success of afrezza. We join forces as we already have been doing but now work together in a more direct way.
We put together a media plan and a budget to produce drive time radio spots at first as this is least costly to produce and buy media for.
We target markets where mnkd has most prescribers and in insurance corps HQ back yards.
We get a prescribing doctor and perhaps one or two afrezza users to voice.
Write a script outlining benefits from real world experience.
If we wanted we could even drive patients to Vdex as we know they will take good care of patients and ensure compliance.
For more info we refer listeners to Afrezzajustbreathe.com
Let the revolution begin!
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Post by mango on Nov 30, 2018 12:51:52 GMT -5
Where do I sign up?
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Post by mango on Nov 30, 2018 12:53:01 GMT -5
How about the First Phase Committee? Lol
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Post by mannmade on Nov 30, 2018 12:54:35 GMT -5
I am looking to see the response from members of the board and pwd who are users and/or would like to be using afrezza. Would like all points of view pro and con. (Personally if done right I see only potential upside) Together we can decide if this is worth pursuing.
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Post by mike0475 on Nov 30, 2018 12:57:57 GMT -5
Investor activists
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Post by uvula on Nov 30, 2018 13:27:07 GMT -5
Any product of this SAC will be perceived by the public as an attempt to jack up the share price so that members of the SAC will make money.
It would be far more effective if it was a patient advocacy/action committee. Afrezzauser and Lauren K. have already been doing this (although Afrezzauser has been quiet lately.)
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Post by mannmade on Nov 30, 2018 13:44:50 GMT -5
I think you have missed the point. What I am suggesting is being very open about who we are with full transparency. The goal is to try and be able to create a media campaign without all the restrictions on what can be said that govern mnkd.
Most of us who are long are in this because we believe afrezza is the best at what it does. And yes we want to make a profit just as the pharma companies do.
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Post by nylefty on Nov 30, 2018 13:52:31 GMT -5
Just a thought for the new year... Let’s start a revolution in the pharma business and turn it on its head... instead of sitting back and waiting and complaining let’s do something pro active! Much like a Political Action Commitee we can organize on the same principals. A PAC is not limited in contributions nor what they can say in producing their own media spots in support of canidates or issues and airing them so long as true. With no direct connection to mnkd we could do the same by starting the first Shareholders Action Committee, “SAC.” It would work topline as follows: We start a go fund me style campaign from retail shareholders and pwd who have a vested interest in the success of afrezza. We join forces as we already have been doing but now work together in a more direct way. We put together a media plan and a budget to produce drive time radio spots at first as this is least costly to produce and buy media for. I like it. As I've said before, MannKind can't advertise on the radio because there would be no way to distract the listeners from all the FDA required warnings (the way TV commercials distract with shots of happy people [and dogs] doing interesting things). Would radio ads funded by shareholders be subject to FDA rules? I doubt it, but I'd like to find out. |
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Post by mytakeonit on Nov 30, 2018 14:03:22 GMT -5
Sounds good to me ... I'll be the Treasurer. Send all your go fund me dollars to ... Go Fund mytakeonit.com
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Post by u1682002 on Nov 30, 2018 14:08:25 GMT -5
I think this is a great idea!
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Post by mnkdfann on Nov 30, 2018 16:25:23 GMT -5
Just a thought for the new year... Let’s start a revolution in the pharma business and turn it on its head... instead of sitting back and waiting and complaining let’s do something pro active! Much like a Political Action Commitee we can organize on the same principals. A PAC is not limited in contributions nor what they can say in producing their own media spots in support of canidates or issues and airing them so long as true. With no direct connection to mnkd we could do the same by starting the first Shareholders Action Committee, “SAC.” It would work topline as follows: We start a go fund me style campaign from retail shareholders and pwd who have a vested interest in the success of afrezza. We join forces as we already have been doing but now work together in a more direct way. We put together a media plan and a budget to produce drive time radio spots at first as this is least costly to produce and buy media for. We target markets where mnkd has most prescribers and in insurance corps HQ back yards. We get a prescribing doctor and perhaps one or two afrezza users to voice. Write a script outlining benefits from real world experience. If we wanted we could even drive patients to Vdex as we know they will take good care of patients and ensure compliance. For more info we refer listeners to Afrezzajustbreathe.com Let the revolution begin! Would the media (say, radio as you suggest) run ads for any product that are not first approved by the company that develops the product? And for a pharma product in particular? Outside of PAC third party political adverts (which are sort of a special case, with their own regulations), I do not recall ever hearing of any. I would think the radio media might worry about liability (of various sorts). The FDA is (AFAIK) still working out details about third party social media advertising, and how this impacts the company. Social media is not radio, but if the FDA is concerned about social media I'm sure it also has an opinion about radio. Going active with a Shareholders Action Committee (SAC) would, I think, draw the FDA's attention pretty quickly. What it would mean for Mannkind exactly I've no idea, but I'm guessing it would create a bit of drama for those in the head office. www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM401079.pdf |
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Post by mannmade on Nov 30, 2018 16:45:01 GMT -5
Am not sure of all the details just yet but thought it was an interesting concept to put in front of PB for input.
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Post by xanet on Nov 30, 2018 17:02:28 GMT -5
I would like to hear a lawyer with relevant experience chime in. My gut says the less centrally organized, the better, in terms of avoiding any legal issues down the road. But my gut says a lot of things. Either way, I think it is a great idea. Just a concentrated social media push would go far. I'm not sure we need radio spots.
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Post by mytakeonit on Nov 30, 2018 17:10:03 GMT -5
You all do know that you only have a month to do this. After that MNKD will be partnered with UTHR and the machine will be starting up.
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Post by cretin11 on Nov 30, 2018 17:14:11 GMT -5
Let's hope that's not true (assuming you're hypothesizing a buyout). They could buy us now for such a low amount, most of us would still be stuck with significant losses.
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