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Post by Deleted on Jan 8, 2019 18:45:21 GMT -5
As we begin to partner with various other BP the uniquiness of Techonosphere and its purple/white coloring associated with Afrezza starts to get lost. Wouldnt it be beneficial for the coloring to vary depending on the drug? Afrezza purple/white. Next up treprostnil. Maybe, blue and green? Thoughts.
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Post by mannmade on Jan 8, 2019 18:50:10 GMT -5
Honestly every company will set its own name, logo and color palates for each new TS drug. From a branding perspective I would think and hope that mannkind requires the “TS” of technosphere to be used in the name of each new drug which is licensed. Would both distinguish the new drug from its competitors and give mannkind extra value in the branding of the TS platform. Should be able to negotiate into any license deal if they think about it and care enough.
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Post by sayhey24 on Jan 8, 2019 18:50:21 GMT -5
Technosphere should always be the same logo/color and be required on each drug box just like Intel required with the "Intel Inside" logo, maybe something like "Powered by Technosphere".
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Post by uvula on Jan 8, 2019 18:50:50 GMT -5
It is probably entirely up to the partner. In most cases the name mannkind probably won't even be on the product literature.
When you get a flu shot you don't know or care who made the needle and syringe.
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Post by mannmade on Jan 8, 2019 18:52:37 GMT -5
This is different than a needle and syringe which are not part of the ingredients in the drug you are adminstering. Even though TS is inert parients are consuming it.
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Post by mnkdfann on Jan 8, 2019 19:02:15 GMT -5
This is different than a needle and syringe which are not part of the ingredients in the drug you are adminstering. Even though TS is inert parients are consuming it. True enough. Still, I think most people don't know or care who made the flu vaccine or drug they take. Or which company supplied the ingredients (wheat, sugar, cheese, etc.) in the prepared food they purchase and eat. I think perhaps the only time most people really care is when something goes wrong, and there is a recall of a product based on a bad ingredient that came from a particular supplier. |
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Post by sportsrancho on Jan 8, 2019 21:42:35 GMT -5
It’s women that care what this company makes.
In many countries, patients recognize Allergan for many well-known, market-leading products. BOTOX®, NAMENDA®, RESTASIS®, LINZESS®, Bystolic®, JUVEDERM®, LATISSE®, LoLoestrin® FE, ESTRACE® Cream, Teflaro®, Dalvance™, OZURDEX®, OPTIVE®, NATRELLE®, VIIBRYD®, Liletta™ and SAPHRIS® are just a few of these.
And let’s not forget the most popular one cool sculpting.
CoolSculpting works by gently cooling targeted fat cells in the body to induce a natural, controlled elimination of fat cells without affecting surrounding tissue. Body contouring is a $4 billion market opportunity worldwide and growing. "The acquisition of ZELTIQ is highly complementary and strategic to Allergan.
Bought his stock years ago, the first time one of my rich clients came in with Botox.
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Post by mango on Jan 8, 2019 21:52:58 GMT -5
This is different than a needle and syringe which are not part of the ingredients in the drug you are adminstering. Even though TS is inert parients are consuming it. True enough. Still, I think most people don't know or care who made the flu vaccine or drug they take. Or which company supplied the ingredients (wheat, sugar, cheese, etc.) in the prepared food they purchase and eat. I think perhaps the only time most people really care is when something goes wrong, and there is a recall of a product based on a bad ingredient that came from a particular supplier. Everyone I know cares about that kinda stuff. |
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Post by mnkdfann on Jan 8, 2019 22:00:33 GMT -5
I agree people look for branded products. Consider the iPhone. But people consider it an Apple product, and don't think about the parts inside supplied by companies like Samsung, Micron, TI, Qualcomm, Broadcom, etc.
I can see how it could go either way with companies that license Techonosphere. I guess it is up to Mannkind marketing etc. to see if it can get people to care and recognise whether a product is using 'Technosphere by Mannkind' or not.
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Post by peppy on Jan 8, 2019 22:03:40 GMT -5
It’s women that care what this company makes. In many countries, patients recognize Allergan for many well-known, market-leading products. BOTOX®, NAMENDA®, RESTASIS®, LINZESS®, Bystolic®, JUVEDERM®, LATISSE®, LoLoestrin® FE, ESTRACE® Cream, Teflaro®, Dalvance™, OZURDEX®, OPTIVE®, NATRELLE®, VIIBRYD®, Liletta™ and SAPHRIS® are just a few of these. And let’s not forget the most popular one cool sculpting. CoolSculpting works by gently cooling targeted fat cells in the body to induce a natural, controlled elimination of fat cells without affecting surrounding tissue. Body contouring is a $4 billion market opportunity worldwide and growing. "The acquisition of ZELTIQ is highly complementary and strategic to Allergan. Bought his stock years ago, the first time one of my rich clients came in with Botox. Botox always makes me laugh. About Botulism Botulism (“BOT-choo-liz-um”) is a rare but serious illness caused by a toxin that attacks the body’s nerves and causes difficulty breathing, muscle paralysis, and even death. This toxin is made by Clostridium botulinum and sometimes Clostridium butyricum and Clostridium baratii bacteria. These bacteria can be spread by food and sometimes by other means. The bacteria that make botulinum toxin are found naturally in many places, but it’s rare for them to make people sick. These bacteria make spores, which act like protective coatings. Spores help the bacteria survive in the environment, even in extreme conditions. The spores usually do not cause people to become sick, even when they’re eaten. But under certain conditions, these spores can grow and make one of the most lethal toxins known. The conditions in which the spores can grow and make toxin are: For example, improperly home-canned, preserved, or fermented foods can provide the right conditions for spores to grow and make botulinum toxin. When people eat these foods, they can become seriously ill, or even die, if they don’t get proper medical treatment quickly.www.cdc.gov/botulism/definition.htmlIatrogenic botulism can happen if too much botulinum toxin is injected for cosmetic reasons, such as for wrinkles, or medical reasons, such as for migraine headaches. =================================================================================================================== Have another hit of fresh air. |
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Post by mnkdfann on Jan 8, 2019 22:05:40 GMT -5
True enough. Still, I think most people don't know or care who made the flu vaccine or drug they take. Or which company supplied the ingredients (wheat, sugar, cheese, etc.) in the prepared food they purchase and eat. I think perhaps the only time most people really care is when something goes wrong, and there is a recall of a product based on a bad ingredient that came from a particular supplier. Everyone I know cares about that kinda stuff. If you say so, I won't argue. But I find it hard to believe everyone you know cares which companies supply, say, the wheat going into, say, McDonald's buns and like products. They _might_ care whether or not the suppliers are U.S. or not, but I doubt they care which particular grain company it is coming from. |
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Post by boca1girl on Jan 9, 2019 8:32:26 GMT -5
It is probably entirely up to the partner. In most cases the name mannkind probably won't even be on the product literature. When you get a flu shot you don't know or care who made the needle and syringe. MannKind should mandate the TS designation on products licensed to use it. Not so much for patient awareness but to build our brand with other pharma. Technoshere is the goose. Afrezza is the first golden egg and Tre-T is the second golden egg. May the goose lay many more eggs well into the future. |
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Post by lennymnkd on Jan 9, 2019 9:23:18 GMT -5
It is probably entirely up to the partner. In most cases the name mannkind probably won't even be on the product literature. When you get a flu shot you don't know or care who made the needle and syringe. MannKind should mandate the TS designation on products licensed to use it. Not so much for patient awareness but to build our brand with other pharma. Technoshere is the goose. Afrezza is the first golden egg and Tre-T is the second golden egg. May the goose lay many more eggs well into the future. Could not agree more! |
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