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Post by bradleysbest on Aug 11, 2014 17:04:17 GMT -5
How soon will it be before we see TV commercials, hear radio ads, see billboards promoting Afrezza? Getting the "word" out will start the process & get consumers to ask their doctors if they should try it. This will only help the cause..... Thoughts?
These celebs currently are diabetics: Halle Berry, Jay Cutler, Tom Hanks.... Imagine the commercials with these people spreading the word!
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Post by bradleysbest on Aug 11, 2014 22:40:51 GMT -5
Bump...
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Post by babaoriley on Aug 11, 2014 23:36:23 GMT -5
I would think they would time advertising to be pretty darn near the actual launch, so, in my view, not likely till after the first of the year. Don't think you're likely to see it in the fourth quarter in the "coming attractions" portion of movies, but look for in after the New Year.
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Post by seanismorris on Aug 12, 2014 1:20:51 GMT -5
I expect we will see speaking engagements (conferences) show up very soon on Mannkinds site (Sanofi's?)
Trade publications would be next (magazine articles etc.) focused on the medical community.
And, TV related ads that target consumers in (Jan., Feb.) basically Babas timeframe.
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Post by jpg on Aug 12, 2014 2:29:54 GMT -5
The bump thing reminds me of YMB.... Scary!
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Post by liane on Aug 12, 2014 4:49:49 GMT -5
Yeah, I would mention to all the new members on this board, we tend not to do much "bumping" here.
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Post by mnholdem on Aug 12, 2014 6:01:21 GMT -5
After yesterday, I could use a bump.
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Post by 4allthemarbles on Aug 12, 2014 8:26:19 GMT -5
Just a crazy thought here:
Super Bowl Commercial.
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Post by notatool on Aug 12, 2014 8:27:30 GMT -5
After yesterday, I could use a bump. Relax everyone.....MNKD will be is still on sale. Obviously, the market does not view this as a big deal given the pps but this is only the beginning. MNKD now has the cash it needs to finance R&D without more dilution (which is huge), and they have the best fit in a partner. I usually do not make predictions because I am wrong most of the time but I think announcements regarding approvals in other markets is not too far down the road. If we think about some of the valuation models that have been tossed around, many only focused on penetrating the U.S. market and put the price anywhere from $50 to $100 depending on the assumed market capture (I think 33% was the low end). I had them at current pps $25 with only 10% of U.S. market by 2017. Now, I have no idea what to input.
As I said yesterday morning, I am not going anywhere and plan to add over the course of the next 6 to 9 months. Remember that TRUE value is like a tennis ball bouncing up and down in an elevator headed up to the penthouse. I am not getting off until we hit the top floor!
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Post by bradleysbest on Aug 12, 2014 8:42:35 GMT -5
My apologies for the "BUMP", I do not like YMB & do not want this site to become anything like that. Love the Super Bowl thought!
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