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Post by mytakeonit on Feb 3, 2020 21:58:55 GMT -5
CC should be coming up soon ... shares were just dispersed to executives.
But, that's mytakeonit
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Post by slugworth008 on Feb 3, 2020 22:32:35 GMT -5
finally. Is this type of site better for cell phones? anyway, scroll down. I looked again, where are the links? I found the investor link. the product link is Afrezza (label) I haven't checked it on my cell but hopefully they built it with responsive design (which automatically detects the device accessing the site and adjusts content view accordingly) |
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Post by slugworth008 on Feb 3, 2020 22:35:24 GMT -5
I do believe change is coming and in the words of my favorite US President in reference to a question about changes a few years back. Change theres going to be change get use to it. Lets Go! After years of holding onto MNKD, all some of us have left is some "Change" in our pockets  So painfully true - |
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Post by porkini on Feb 3, 2020 22:46:14 GMT -5
CC should be coming up soon ... shares were just dispersed to executives. But, that's mytakeonit But only half shares to some exec's!  |
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Post by tingtongtung on Feb 3, 2020 23:05:35 GMT -5
'Humann" - that looks like a typo. Just like outsulin. I like the redesign, but they are as usual trying to do too many things at the same time, rather than just try and get better insurance cover for Afrezza. Note: I have been a long since before the FDA approval. It also is already trademarked: www.humann.comAwesome :-( Just like naming Desisto as CEO. Half baked work. As usual. With Vdex/HfM and all the other circus going on, do we need a lawsuit now? JUST DO THE SINGLE THING OF GETTING BETTER INSURANCE COVERAGE. JMHO as a long term long. |
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Post by mango on Feb 3, 2020 23:34:59 GMT -5
'Humann" - that looks like a typo. Just like outsulin. I like the redesign, but they are as usual trying to do too many things at the same time, rather than just try and get better insurance cover for Afrezza. Note: I have been a long since before the FDA approval. It also is already trademarked: www.humann.comNope. That is HumanN MannKind's tradmark is the full phrase: life more humann Nice try. 😉 |
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Post by slugworth008 on Feb 3, 2020 23:55:33 GMT -5
Awesome :-( Just like naming Desisto as CEO. Half baked work. As usual. With Vdex/HfM and all the other circus going on, do we need a lawsuit now? JUST DO THE SINGLE THING OF GETTING BETTER INSURANCE COVERAGE. JMHO as a long term long. BINGO! BANGO! BONGO! - it's all about insurance coverage IMO - There are other meaningful catalysts but that one thing is key. |
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Post by mnholdem on Feb 4, 2020 8:00:11 GMT -5
I imagine that you folks get tired of me repeating my thoughts about MannKind needing to improve its image? I hope that the promise given on this new website isn't just another Fad-of-the-Month for management. One book that is given to all management employees for the multiple companies where I work is "BUILDING A STORY BRAND - Clarify Your Message So Customers Will Listen" by New York Times bestselling author Donald Miller. Here are some introductory messages that I think may apply to MannKind Corporation: "Customers don't care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.""The fact is, pretty websites don't sell things. Words sell things. If we haven't clarified our message, our customers won't listen. If we pay a lot of money to a design agency without first clarifying our message...the only thing a potential customer will hear is noise.""The reality is we aren't just in a race to get our products to market; we're also in a race to communicate why our customers need those products in their lives. Even if we have the best product...we'll lose to an inferior product if our competitor's offer is communicated more clearly."
"How many sales are we missing our on because customers can't figure our what we offer within five seconds of visiting our website?"
---I am cautiously optimistic about the new message about what MannKind offers to patients. "A Life More Humann."  |
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Post by georgethenight2 on Feb 4, 2020 8:06:36 GMT -5
Which I just need ask, why wasn't this undertaken many many many years ago? They are just coming to realize the errors of their previous ways, or the list of things that have not worked is finally where we are now? Ole Mannkind, always good till the last drop.
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Post by uvula on Feb 4, 2020 8:09:19 GMT -5
We aren't selling clothes or cars. We are selling a life saving drug.
How many prescription drugs do you take? Do you know what their company web sites look like? Do you care what they look like? Have you ever checked?
Didn't think so.
(There is nothing wrong with improving the website but I doubt it is going to do much to improve sales or partnerships.)
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Post by georgethenight2 on Feb 4, 2020 8:19:53 GMT -5
If you are talking to me, I will answer. Yup seen the website many times, the new one is better, at least the landing page. Selling cars, kitchen appliances, etc, knowing your customers MIGHT be helpful. Having Damon Dash as a spokes person, how did that turn out? Or better yet, the $9m ad company, yup another goose egg. While I understand that the drug is life saving, the crux of it all is how do you relate to the diabetic community? And honestly, the younger generation is going to the driving force for MNKD, if you look at the majority of the users who are online, yup thats right, not 50s or 60s, the 20s and 30 somethings. Thus a website that appeals to them is a MUST! The old site looked tired, the new site or landing page, gives it some flare, not a lot mind you, but better than before. Hopefully, combined with this new slogan, the message will finally be received. Or are we to languish with MC hoping that DD can somehow interest Jay-Z in the next up and coming bio-tech of the future.
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Post by mnholdem on Feb 4, 2020 8:31:39 GMT -5
Mike McHargue spent fifteen years successfully using science-based methodologies to help companies to figure out and understand how their customers think. Mike says that there are two critical mistakes that brands make when talking about their products and services: 1. They fail to focus on the aspects of their offer that will help people to survive and thrive: - If you position your product as anything but an aid in helping people survive, thrive, be accepted, find love, etc., good luck selling anything to anybody. A story about anything else will not work to captivate an audience. Nobody's interested.
2. They cause their customers to burn too many calories in an effort to understand what they offer: - McHargue wrote, "Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. --- The most powerful tool that MannKind can use to organize information that doctors, patients and payers can understand is story. Story is a sense-making device. It identifies our ambition, defines the challenges that are keeping us from achieving that ambition, and provides a plan to help us conquer those challenges. There are practical steps that MannKind can take to make sure people see us, hear us, and understand exactly why they simply must use our product.  |
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Post by mnholdem on Feb 4, 2020 8:43:55 GMT -5
When your label creates a barrier, you work around it. It's like a sign I once had in my office that said, "If things don't go right, then go left". To uvula's point, the website is a place and his question was, essentially, how many people go to the websites of the drugs they take? That's a very good point, IMO.
MannKind must strive to use multiple communication tools to reach people. However, they need to have their message right before launching a campaign to engage the public and win hearts and minds.
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Post by porkini on Feb 4, 2020 8:44:35 GMT -5
Mike McHargue spent fifteen years successfully using science-based methodologies to help companies to figure out and understand how their customers think. Mike says that their are two critical mistakes that brands make when talking about their products and services: 1. They fail to focus on the aspects of their offer that will help people to survive and thrive: - If you position your product as anything but an aid in helping people survive, thrive, be accepted, find love, etc., good luck selling anything to anybody. A story about anything else will not work to captivate an audience. Nobody's interested.
2. They cause their customers to burn too many calories in an effort to understand what they offer: - McHargue wrote, " Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. --- The most powerful tool that MannKind can use to organize information that doctors, patients and payers can understand is story. Story is a sense-making device. It identifies our ambition, defines the challenges that are keeping us from achieving that ambition, and provides a plan to help us conquer those challenges. There are practical steps that MannKind can take to make sure people see us, hear us, and understand exactly why they simply must use our product. I feel better knowing that I am on a weight-loss program sitting here reading PB!  |
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Post by hellodolly on Feb 4, 2020 10:24:49 GMT -5
Which I just need ask, why wasn't this undertaken many many many years ago? They are just coming to realize the errors of their previous ways, or the list of things that have not worked is finally where we are now? Ole Mannkind, always good till the last drop. Prioritize these George? Listed in no particular order Restructuring debt, Branding (Image), Partnerships (not UTHR), Production capability, Repricing, Sales staff, Benefits, Compensation, Hiring Sales Force, Training Doctors, Insurance coverage, Patients - Portals of Communication, Global Expansion, UTHR, Drug development |
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