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Post by mnholdem on Feb 4, 2020 10:38:02 GMT -5
Mike McHargue spent fifteen years successfully using science-based methodologies to help companies to figure out and understand how their customers think. Mike says that their are two critical mistakes that brands make when talking about their products and services: 1. They fail to focus on the aspects of their offer that will help people to survive and thrive: - If you position your product as anything but an aid in helping people survive, thrive, be accepted, find love, etc., good luck selling anything to anybody. A story about anything else will not work to captivate an audience. Nobody's interested.
2. They cause their customers to burn too many calories in an effort to understand what they offer: - McHargue wrote, " Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. --- The most powerful tool that MannKind can use to organize information that doctors, patients and payers can understand is story. Story is a sense-making device. It identifies our ambition, defines the challenges that are keeping us from achieving that ambition, and provides a plan to help us conquer those challenges. There are practical steps that MannKind can take to make sure people see us, hear us, and understand exactly why they simply must use our product.  I feel better knowing that I am on a weight-loss program sitting here reading PB!   No pain, no gain! We need more informative posts!  |
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Post by peppy on Feb 4, 2020 10:41:30 GMT -5
McHargue wrote, "Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. I know, I know. The brain burns 1/3 of our daily calories. it only uses glucose. |
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Post by mnholdem on Feb 4, 2020 10:43:26 GMT -5
It's true! I had to towel off after trying to make sense of the coronavirus diagram you posted.  |
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Post by brotherm1 on Feb 4, 2020 10:57:15 GMT -5
McHargue wrote, "Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. I know, I know. The brain burns 1/3 of our daily calories. it only uses glucose. Though it can also run on ketones 🤓 |
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Post by peppy on Feb 4, 2020 11:40:08 GMT -5
McHargue wrote, "Processing information demands that the brain burn calories." in other words, there's a mechanism within the brain that is designed to "tune out" what is confusing. I know, I know. The brain burns 1/3 of our daily calories. it only uses glucose. 🤓 only in the presence of insulin. side note and off topic, there is a theory insulin to the brain helps Alzheimer's? |
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Post by mango on Feb 4, 2020 15:43:16 GMT -5
Afrezza makes life more humann     
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Post by peppy on Feb 4, 2020 15:59:16 GMT -5
Mango was this on the site?
Or?
Are you posting it on the site?
kowtow
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Post by ltta on Feb 4, 2020 15:59:23 GMT -5
New MannKind logo, new favicon.
Is the MannKind MNKD Message Board going to update from the old MannKind favicon using currently?
I must say the pink "m" really stands out in my bookmark bar.
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Post by mango on Feb 4, 2020 16:04:34 GMT -5
Mango was this on the site? Or? Are you posting it on the site? kowtow Just posting it kowtow 🙏 |
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Post by agedhippie on Feb 4, 2020 16:06:11 GMT -5
Afrezza makes life more humann-- A ton of social media posts -- ...and yet here we are with sales numbers kicking around the bottom of the barrel. Social media is entertainment, not something you bet your life on. |
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Post by peppy on Feb 4, 2020 16:07:58 GMT -5
can you hit that with bold. heh. |
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Post by longliner on Feb 4, 2020 16:46:58 GMT -5
Afrezza makes life more humann-- A ton of social media posts -- ...and yet here we are with sales numbers kicking around the bottom of the barrel. Social media is entertainment, not something you bet your life on. Take it up with Zuckerberg.😎 |
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Post by mango on Feb 4, 2020 17:09:23 GMT -5
Afrezza makes life more humann-- A ton of social media posts -- ...and yet here we are with sales numbers kicking around the bottom of the barrel. Social media is entertainment, not something you bet your life on. ...and yet those people felt that Afrezza made their lives more humann and is a life changing medication for them, that they shared their results on social media for the whole world to see! You're always a negative nancy. 👎 |
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Post by mike0475 on Feb 4, 2020 17:23:01 GMT -5
Why is it alway Nancy!? Why can’t it negative Noreen or
Nellie, Nora, oR Ned
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Post by georgethenight2 on Feb 4, 2020 17:40:31 GMT -5
Which I just need ask, why wasn't this undertaken many many many years ago? They are just coming to realize the errors of their previous ways, or the list of things that have not worked is finally where we are now? Ole Mannkind, always good till the last drop. Prioritize these George? Listed in no particular order Restructuring debt, Branding (Image), Partnerships (not UTHR), Production capability, Repricing, Sales staff, Benefits, Compensation, Hiring Sales Force, Training Doctors, Insurance coverage, Patients - Portals of Communication, Global Expansion, UTHR, Drug development Greatest thing about beening a SH, ability to complain and hold no responsibily. I think your list pretty much covers it. I have no problem with MC, the notion that creating a brand would take us such a long time, interesting. Many have stated that Al should have stuck with the original standard of measurement for Afrezza, instead we are 4, 8, and 12 units. Thus, DISTINGUISHING us from other forms of insulin, a must, agreed? I believe this should be something that was done even before Sanofi. But alas, opinions are like noses. |
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