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Post by boomboom on Sept 3, 2014 0:09:20 GMT -5
was just in Boston prudential and saw this advertising for genzyme by sanofi. this was plastered on almost every main corridor of the mall...
seems like they know what they are doing!
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Post by seanismorris on Sept 3, 2014 2:05:00 GMT -5
I have no question that Sanofi will do a very good job marketing Afrezza. (TV/Internet/Doctors office, etc)
But on a side note, I can't name a single Genzyme product off the top of my head.
And, I've been in a mall twice in the last ten years; each time to visit one store.
Interesting note, when I used to frequent malls it was for visiting the book stores. Now I use my IPAD and before that a Kindle. In France they've protected book stores from Amazon (through legislation), so malls might be seen as a better place for marketing.
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Post by dreamboatcruise on Sept 3, 2014 14:15:38 GMT -5
That seems like advertising probably aimed at potential employees rather than customers.
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