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Post by dubylvs on May 14, 2021 10:34:54 GMT -5
I’d love to be proven wrong. But somehow, as a target audience, I’m not convinced that NASCAR fans are a good investment. When I think of patients with diabetes who are likely to demand a new approach from their Endo or PCP, this is not the group that pops into my mind. And if they do notice the slogan as the car speeds by, I can’t imagine that they will make a mental note to google it as soon as they get home. These (low ROI) sponsorship approaches have been tried without success in the past. They fail. Please Focus efforts on people who write scripts, in efforts to educate and retain new Afrezza users, and on progressive clinics who already serve your target populations. But more importantly, relentlessly pursue new opportunities that make use of Technosphere for the treatment and prevention of infectious pulmonary diseases. Management is a strange beast. Leaders seem able to summon wisdom and creativity during austerity, but lose it when resources appear. It’s mystifying and (for investors) disheartening. as a long time lurker and mnkd investor here, I couldn't agree more. wasteful advertising. Al Mann must be tired of rolling already |
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Post by mannmade on May 14, 2021 11:28:03 GMT -5
Some years ago I laid out a plan for how to market Afrezza that I thought might work based on my 25 years of experience in advertising and marketing. First I would find the 10 top cities or DMA's that have the highest per capita concentration of diabetics, (need to decide if targeting T1, T2 or both).
Next I would look to work with local celebrities/entities who have diabetes or relationships to diabetes and create a campaign that focus's on the local community.
Then I would buy media on local tv, drive time local radio and use the targeted search and SEO/SEM with instagram stories and other social platforms. The issue with marketing Afrezza is that you need to tell the whole story and you cannot do this in a national campaign that has limited room for anything more than a slogan like "No more pricks." Its catchy but not very educational nor expository.
Also I have always wondered why Mannkind does not do more during November for National Diabetes Month such as with the Today Show and Al Roker or why they don't team with Oprah and Weight Watchers for a Diabetes Diet Meal Plan.
Just my two cents...
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Post by nylefty on May 14, 2021 11:30:34 GMT -5
I’d love to be proven wrong. But somehow, as a target audience, I’m not convinced that NASCAR fans are a good investment. When I think of patients with diabetes who are likely to demand a new approach from their Endo or PCP, this is not the group that pops into my mind. And if they do notice the slogan as the car speeds by, I can’t imagine that they will make a mental note to google it as soon as they get home. Racing fans talk to each other and "Tired of Pricks?" is a subject that will be discussed among many of them. And at a time when almost everybody carries a smart phone, you don't have to go home to Google something. |
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Post by nylefty on May 14, 2021 11:51:27 GMT -5
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Post by factspls88 on May 14, 2021 12:05:23 GMT -5
Some years ago I laid out a plan for how to market Afrezza that I thought might work based on my 25 years of experience in advertising and marketing. First I would find the 10 top cities or DMA's that have the highest per capita concentration of diabetics, (need to decide if targeting T1, T2 or both). Next I would look to work with local celebrities/entities who have diabetes or relationships to diabetes and create a campaign that focus's on the local community. Then I would buy media on local tv, drive time local radio and use the targeted search and SEO/SEM with instagram stories and other social platforms. The issue with marketing Afrezza is that you need to tell the whole story and you cannot do this in a national campaign that has limited room for anything more than a slogan like "No more pricks." Its catchy but not very educational nor expository. Also I have always wondered why Mannkind does not do more during November for National Diabetes Month such as with the Today Show and Al Roker or why they don't team with Oprah and Weight Watchers for a Diabetes Diet Meal Plan. Just my two cents... I have similar experience to yours and I agree completely. That said, I think the Indy sponsorship is a waste of money. I think women (after doctors) are likely the primary influencers in a family regardless of whom in the family is the diabetic is and I don't see women as being the primary audience of the Indy. (I don't have data to back this up but based on my experience I suspect it's the case.) At the very least, if Mannkind insists on doing sponsorships, they should be spending advertising dollars locally to supplement it and gain some synergies. This is especially important given that Afrezza requires more explanation than the average insulin. |
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Post by jkendra on May 14, 2021 12:41:55 GMT -5
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Post by nylefty on May 14, 2021 12:56:09 GMT -5
Some years ago I laid out a plan for how to market Afrezza that I thought might work based on my 25 years of experience in advertising and marketing. First I would find the 10 top cities or DMA's that have the highest per capita concentration of diabetics, (need to decide if targeting T1, T2 or both). Next I would look to work with local celebrities/entities who have diabetes or relationships to diabetes and create a campaign that focus's on the local community. Then I would buy media on local tv, drive time local radio and use the targeted search and SEO/SEM with instagram stories and other social platforms. The issue with marketing Afrezza is that you need to tell the whole story and you cannot do this in a national campaign that has limited room for anything more than a slogan like "No more pricks." Its catchy but not very educational nor expository. Also I have always wondered why Mannkind does not do more during November for National Diabetes Month such as with the Today Show and Al Roker or why they don't team with Oprah and Weight Watchers for a Diabetes Diet Meal Plan. Just my two cents... I've worked at local and network radio and local and network TV and I can tell you that advertising Afrezza on radio would never work because of all the warnings that would be required. On TV you can distract viewers from the warnings with scenes of happy people doing interesting things. You can't do that on radio. That's why no prescription drugs are advertised on radio. As for the Today Show, you just don't "go on it." The bookers would not be impressed by the failure of this drug to make much of an impact after five years of trying. You also don't just partner with Oprah or Weight Watchers. Why would they be interested? Fun Fact: When I worked at NBC News we were told to never refer to the "Today Show" because it was a news program rather than an entertainment show. Therefore the policy was to refer to it as the "Today Program." That guidance was years ago and may not be applied these days. |
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Post by mikesmilitaria on May 14, 2021 14:31:47 GMT -5
The CEO has very little class to promote Afrezza using that infantile phrase. Does he want laughs and acceptance from fruit nut delinquents?
He wears a "kids" jersey during a business review and takes another shot at TV ads for Afrezza that is so lame most viewers don't understand it (maybe they will in 2021 = let's give it another chance...damn how stupid can you get?)
I swear that he and the BOD have been intentionally keeping the SP depressed as they have done zilch to bring valve/return to investors; nothing has changed in this regard in 17 years. I keep hanging on (since 2004) because I'm convinced that the way the BOD is stacked (Amgen/Medtronic) and with United's partnership something big has to happen. I just hope it happens before the USD is vaporized. Maybe that's a key consideration of management i.e., they absolutely know the USD is at end of life so maybe they are waiting for the "great reset". In short time the UDA will be worth as much as Confederate currency was in 1870.
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Post by longliner on May 14, 2021 14:41:11 GMT -5
Thanks! I ordered 2. I am really tired of, little, oh well, you know!! Now, Conor Daly, go win this thing!! |
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Post by Chris-C on May 14, 2021 16:19:53 GMT -5
I’d love to be proven wrong. But somehow, as a target audience, I’m not convinced that NASCAR fans are a good investment. When I think of patients with diabetes who are likely to demand a new approach from their Endo or PCP, this is not the group that pops into my mind. And if they do notice the slogan as the car speeds by, I can’t imagine that they will make a mental note to google it as soon as they get home. Racing fans talk to each other and "Tired of Pricks?" is a subject that will be discussed among many of them. And at a time when almost everybody carries a smart phone, you don't have to go home to Google something. Of course they can, but who stares at their phone at an Indy race? And as I said, I'd love to be proven wrong. Still, I don't think this approach will generate revenue equal to actual expenses (meaning direct and indirect costs, including time and attention spent for this rather than something else). IMO, MC's efforts should be laser focused on developing the Technosphere pipeline. To me, this is a silly, sophomoric distraction. |
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Post by mnkdfann on May 14, 2021 16:27:07 GMT -5
I’d love to be proven wrong. But somehow, as a target audience, I’m not convinced that NASCAR fans are a good investment. When I think of patients with diabetes who are likely to demand a new approach from their Endo or PCP, this is not the group that pops into my mind. And if they do notice the slogan as the car speeds by, I can’t imagine that they will make a mental note to google it as soon as they get home. Racing fans talk to each other and "Tired of Pricks?" is a subject that will be discussed among many of them. Do you really believe that? I'm friends with a lot of racing fans, and I can't say I've ever heard them talk about anything to do with advertising on a car. |
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Post by tingtongtung on May 14, 2021 17:30:34 GMT -5
Some years ago I laid out a plan for how to market Afrezza that I thought might work based on my 25 years of experience in advertising and marketing. First I would find the 10 top cities or DMA's that have the highest per capita concentration of diabetics, (need to decide if targeting T1, T2 or both). Next I would look to work with local celebrities/entities who have diabetes or relationships to diabetes and create a campaign that focus's on the local community. Then I would buy media on local tv, drive time local radio and use the targeted search and SEO/SEM with instagram stories and other social platforms. The issue with marketing Afrezza is that you need to tell the whole story and you cannot do this in a national campaign that has limited room for anything more than a slogan like "No more pricks." Its catchy but not very educational nor expository. Also I have always wondered why Mannkind does not do more during November for National Diabetes Month such as with the Today Show and Al Roker or why they don't team with Oprah and Weight Watchers for a Diabetes Diet Meal Plan. Just my two cents... I have similar experience to yours and I agree completely. That said, I think the Indy sponsorship is a waste of money. I think women (after doctors) are likely the primary influencers in a family regardless of whom in the family is the diabetic is and I don't see women as being the primary audience of the Indy. (I don't have data to back this up but based on my experience I suspect it's the case.) At the very least, if Mannkind insists on doing sponsorships, they should be spending advertising dollars locally to supplement it and gain some synergies. This is especially important given that Afrezza requires more explanation than the average insulin. Right.. With the alleged MattP backstabbing, MiddleEast sabotage, Vdex ugly fight, and repeated failures, it appears that MC is the prick, and he is right in saying, I'm tired of pricks :-( @facts, Chris are right in saying NASCAR is not the way to go. (That too after a big failure with the *same exact thing*, 2(?) years back). Its not his money - why bother? If it sticks - claim credit, else - just forget it. If not for MattP and UTHR, MNKD would have been history (that too forgotten). I dont think pediatric will do any good with the current management. They will ruin that too.. I hope United just buys them now. Even if it sells for $4, and we end up losing money, it will really benefit the mankind by putting MNKD under a good management who knows how to sell Afrezza (a good drug), and technosphere. I was out with a huge loss, and again got in because of United. I dont really hate/like MattP, MC. But, you got to accept your mistakes. Either learn from it, and correct it, or move on. |
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Post by cjm18 on May 14, 2021 17:43:35 GMT -5
He actually uses the drug.
Mannkind has the money to spend.
Mannkind changed gears to focus on type 1. Pun intended.
It’s not expensive.
is this bad advertising or ppl are bitter about poor sales.
Would you rather spend millions on commercials?
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Post by lennymnkd on May 14, 2021 18:16:58 GMT -5
Unfortunately its the mentality of the public these days .. gieco insurance! And WET TEDDY BEARS .. LIBERTY..
THEY KNOW WHAT THEIR DOING , ITS GOT US TALKING.. that’s a good sign.
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Post by tingtongtung on May 14, 2021 18:20:15 GMT -5
He actually uses the drug. Mannkind has the money to spend. Mannkind changed gears to focus on type 1. Pun intended. It’s not expensive. is this bad advertising or ppl are bitter about poor sales. Would you rather spend millions on commercials? Not sure if you are talking to me.. He actually uses the drug. OK.Mannkind has the money to spend. OK. That's a terrible logic. Wasn't MNKD in terrible state for a long time. Just because you have some money (that too not really earned money - isn't it?), you cannot blow it. Else, you will go back to the no money state in no time.Mannkind changed gears to focus on type 1. Pun intended. They have been changing gears so many times that gears have no teeth now :-) It’s not expensive. OMG :-)is this bad advertising or ppl are bitter about poor sales. One drives the other - right? If bad ad would get good sales, is the ad considered bad?Would you rather spend millions on commercials? Isn't it what MC is doing? Running commercial on a painted car?"Let them eat the cake" - seems to be the message? |
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