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Post by sayhey24 on Jan 28, 2022 13:30:35 GMT -5
Please no ads until we figure out how to better get proper dosing protocol to the patients. Otherwise we risk having PWDs start on Afrezza only to give up prematurely. Every time that happens we’ve lost another customer forever. #VDEX I think Mike had to first figure this out for himself which he now says he has. I am assuming/hoping this new dosing is being used in both the India study and the pediatric study. Once they are completed MNKD can submit for a new label. Maybe this process is 2 years away. In the mean time a "coach" who understands afrezza dosing is not limited to the label. I doubt VDex is dosing per the label. Some people will figure out dosing for themselves. Waiting 2 years is a long time. Even if they lose 9 out of 10 PWDs they still have 1 more than they have today and tomorrow there will be more new PWDs diagnosed. Who is running the Ad? MNKD or a 3rd party like a VDex? |
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Post by lennymnkd on Jan 28, 2022 14:16:17 GMT -5
And dxcm 😀
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Post by jkendra on Jan 28, 2022 14:38:45 GMT -5
Forever ? Like forever, forever ? That sounds pretty scary. Ginger Vieira comes to mind. Yes, forever. One bad or even sub-optimal experience regarding things like health and that customer will never return. Gaining new customers is fruitless if you can't retain them. This paints a very dark, grim future and is making me nervous. Better to play it safe. Sounds like the worst thing that we can do is advertise.  |
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Post by cretin11 on Jan 28, 2022 14:54:38 GMT -5
Yes, forever. One bad or even sub-optimal experience regarding things like health and that customer will never return. Gaining new customers is fruitless if you can't retain them. This paints a very dark, grim future and is making me nervous. Better to play it safe. Sounds like the worst thing that we can do is advertise. It’s not the worst thing, but if not done properly it can be detrimental. You may not recall what happened the last time we had a TV ad. You could research that, but warning: it might make you nervous. |
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Post by jkendra on Jan 28, 2022 15:00:27 GMT -5
This paints a very dark, grim future and is making me nervous. Better to play it safe. Sounds like the worst thing that we can do is advertise. It’s not the worst thing, but if not done properly it can be detrimental. You may not recall what happened the last time we had a TV ad. You could research that, but warning: it might make you nervous.  |
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Post by nylefty on Jan 28, 2022 16:57:03 GMT -5
Please no ads until we figure out how to better get proper dosing protocol to the patients. Otherwise we risk having PWDs start on Afrezza only to give up prematurely. Every time that happens we’ve lost another customer forever. Who is running the Ad? MNKD or a 3rd party like a VDex? There is no ad except the awful one that MannKind ran a few years ago. Vdex or another non-drug company with no direct ties to MannKind could run a much better ad than MannKind could since they're not regulated by the FDA, but I suspect that Vdex doesn't have the cash to do that. But I'd love to see Vdex ads without any scary and time-consuming Black Box warnings. |
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Post by liane on Jan 28, 2022 17:00:46 GMT -5
I'd like to ask folks to refrain from posting pics not directly related to the content of the post (like the above 2). It gobbles up storage space on our forum. And it also begins to make us look like StockTwits. Thank you!
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Post by sayhey24 on Jan 28, 2022 19:19:28 GMT -5
Few know more about afrezza than Al's old accountant Kevin Sayer. I would think the G7 should be hitting the market soon - mid 2022. it was submitted to the FDA last quarter. Kevin had a great 2021, $2.5B but he if finally thinking bigger and is now talking about how the CGM can fit into things like health and wellness. Maybe he has been reading proboards. There are two parts to controlling BG; first know what it is (CGM); second is controlling/correcting high BG (afrezza when the diet and walk fail). Anyone can spin a story on the importance of BG control. GoLo for example. Few can actually put a commercial on TV showing BG control with the G7 and afrezza, Kevin could. Mike mentioned he and Kevin were doing something together on the last call which pleasantly surprised me. I also see an OTC CGM in the not to distant future. I bought my first Libre on ebay and I didn't need a prescription. I should be able to go to Walmart and pick up a new sensor for $20. Here is a little up to date info on DXCM - www.mobihealthnews.com/news/dexcoms-kevin-sayer-talks-new-g7-clinical-trial-data |
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Post by lennymnkd on Jan 28, 2022 19:19:37 GMT -5
Who is running the Ad? MNKD or a 3rd party like a VDex? There is no ad except the awful one that MannKind ran a few years ago. Vdex or another non-drug company with no direct ties to MannKind could run a much better ad than MannKind could since they're not regulated by the FDA, but I suspect that Vdex doesn't have the cash to do that. But I'd love to see Vdex ads without any scary and time-consuming Black Box warnings. But dxcm looks like they have it $… and would be a nice fit ! At one point talk about not limiting us to one CGM company .. nothing seems to be happening with a cgm alliance . So dxcm would be a winner .. we should be so lucky. |
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Post by sweedee79 on Jan 28, 2022 20:19:09 GMT -5
We need to make sure we have our issues worked out with docs and insurance before we advertise.... What's the point of driving patients to doctors who don't want to prescribe.. and don't understand Afrezza..  These are the problems I saw when trying to get my dad on Afrezza... It was so different that the docs almost resented it... They knew nothing about it and didn't want to.. they were treating Afrezza as though it were the same as injected insulin.. same unit for unit etc. Didn't have a clue about dosing... Fast in and fast out... NO CLUE!!! Scared to death of hypo... Not a clue what Afrezza is capable of... And it's superiority... Unfortunately our label doesn't say that... |
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Post by jkendra on Jan 28, 2022 21:02:22 GMT -5
We need to make sure we have our issues worked out with docs and insurance before we advertise.... What's the point of driving patients to doctors who don't want to prescribe.. and don't understand Afrezza..  These are the problems I saw when trying to get my dad on Afrezza... It was so different that the docs almost resented it... They knew nothing about it and didn't want to.. they were treating Afrezza as though it were the same as injected insulin.. same unit for unit etc. Didn't have a clue about dosing... Fast in and fast out... NO CLUE!!! Scared to death of hypo... Not a clue what Afrezza is capable of... And it's superiority... Unfortunately our label doesn't say that... Maybe we should put this up for a vote. Schweedee, Awesomed, and Creatine think there should be zero advertising of the drug Afrezza for the indefinite future. Not sure how to break the poll down.
A. Advertise now! B. Advertise when the indefinite future becomes finite! C. Advertise at some point, maybe kinda?
D. Don't you dare advertise, ever!
hehe just having fun. But seriously it seems we might need a poll on this. I didn't think anyone wanted a halt to all advertising right now.
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Post by sportsrancho on Jan 28, 2022 21:23:30 GMT -5
I would love a commercial and I really like the commercial we talked about ..would I buy the product no. I just like the content.
I don’t believe they’re going to do anything like that now we have to get the label changed, it’s too hard with the scrutiny of the FDA.
But I daydream about it.
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Post by cretin11 on Jan 28, 2022 22:55:34 GMT -5
Yes, I’m aligned with sweedee on this and for the first-hand reason she gave. But certainly wish we were past those issues to where a TV ad would make sense. In fact, it’s hard to imagine we ever get the traction we want, without that all occurring. And to that point, I believe a strong partner (or extremely strong new internal leadership) is also needed for those things to occur.
I like the poll idea, Kendra. For this issue and maybe others too. Could be a fun way to debate these issues with less folks getting upset or feelings hurt. 😃 But kendra you gotta do better than those four poll options, c’mon! (On the other hand, “Creatine” - well played! 🤤)
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Post by letitride on Jan 29, 2022 8:00:06 GMT -5
The only ads we need now are to the Endos. And the best way to do that is at the ADA using CGMS with type 1s eating and drinking on site. Real dosing with real results. If seeing is believing lets get that out of the way 1st.
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Post by sayhey24 on Jan 29, 2022 8:57:03 GMT -5
The only ads we need now are to the Endos. And the best way to do that is at the ADA using CGMS with type 1s eating and drinking on site. Real dosing with real results. If seeing is believing lets get that out of the way 1st. Why? Most Endo's are flat-earthers when it comes to afrezza. This will be the last group to change and only when forced to unless they are provided a way to immediately make more money. Maybe if they get an ongoing 10% fee for providing patients to a cloud based cgm/afrezza/diet service. Startups like "levels" are trying to figure this out but as Sayer said in the article can they get insurance coverage. I think after the pediatric study an ad targeting the "moms" could have some impact demonstrating afrezza as both a rescue device and for post prandial control telling the story of reducing the stress and worry for the parents. When it comes to Endo's the mom's have the biggest chance of changing their view of afrezza. |
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