DTC Policy

[spiro]

These new proposals will not be liked by most of the oral med companies. With Afrezza, Oh BYW, Afrezza may cause a slight cough initially and it's not recommended for smokers or people with COPD. 

www.forbes.com/sites/arleneweintraub/2015/05/07/the-fda-is-on-a-quest-to-rid-dtc-drug-ads-of-confounding-fine-print/

[mnholdem]

If I understand their logic, FDA thinks listing all risks, no matter how minor, detracts consumers from recognizing the major risks associated with taking the drug. I don't trust the FDA and think that they have a hidden and probably corrupt reason for wanting most of the fine print removed from print and TV ads.