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Post by kc on Jul 21, 2015 11:44:51 GMT -5
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Post by kc on Jul 21, 2015 11:46:19 GMT -5
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Post by Chris-C on Jul 21, 2015 13:28:27 GMT -5
KC I agree. Lots of careful thought and planning went into this. Seeing this doubles the amusement I get when I hear talk of Sanofi sandbagging. Tick tock, time is clearly running out for folks on the wrong side of the bet. Chris C |
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Post by kc on Jul 21, 2015 13:32:44 GMT -5
I think its about timing and it takes a long time to get the message out there. Sanofi is patient and will let the education take place before hitting the big dollar DTC advertising that everybody is mad about not taking place today. I don't see them spending the bucks until they know they have solid doctor traction. That might take a couple of quarters. Until than Sanofi will do this type of advertising. I would guess that the folks on the www.afrezza.com web site will be the ones on the DTC TV advertising since they also ready have invested in them and you can see some of the settings they have chosen for usage. The will push the Meal time angle and it will be a big hit.
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