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Post by trondisc on Nov 9, 2015 16:43:02 GMT -5
www.youtube.com/watch?v=cddwz3MCG9cBravo to the anchor/interviewer for asking Elissa Violino to spell the Afrezza website! As we all know the other recent local news broadcasts have not thus far. Finally Sanofi allowed Elissa Violino to comment on the patient feedback, "...the response has been wonderful." How many more cities/local media spots will Afrezza generate during the rest of Diabetes Awareness month?
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Post by babaoriley on Nov 9, 2015 18:50:42 GMT -5
Tell me Elissa hadn't been hitting the bong herself before that interview (I'm not counting the delay in communications here).  |
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Post by rvc on Nov 9, 2015 20:19:23 GMT -5
You are right to give kudos to the interviewer as she tries to coax something positive from Sanofi's rep in the interview, but it's like pulling teeth. I've watched several of these interviews from different cities(same sanofi rep)and the one commonality is that she(Sanofi's rep) goes out of her way to downplay Afrezza. She has obviously been coached to downplay the drug's positive points. On several occasions, the interviewer will try to get her to say anything positive about Afrezza, but the response is always the same-it's another option and talk to your doc to see if this is right for you. She always remarks that children can't use the drug, but never mentions that current pediatric trials are underway.
I'm not a conspiracy theorist but either she is purposely downplaying this drug, or Sanofi just doesn't think much of it. I'm beginning to think that the former might be true, for whatever reason.
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Post by mindovermatter on Nov 9, 2015 20:24:08 GMT -5
You are right to give kudos to the interviewer as she tries to coax something positive from Sanofi's rep in the interview, but it's like pulling teeth. I've watched several of these interviews from different cities(same sanofi rep)and the one commonality is that she(Sanofi's rep) goes out of her way to downplay Afrezza. She has obviously been coached to downplay the drug's positive points. On several occasions, the interviewer will try to get her to say anything positive about Afrezza, but the response is always the same-it's another option and talk to your doc to see if this is right for you. She always remarks that children can't use the drug, but never mentions that current pediatric trials are underway. I'm not a conspiracy theorist but either she is purposely downplaying this drug, or Sanofi just doesn't think much of it. I'm beginning to think that the former might be true, for whatever reason. It's done on purpose only because she can't make the claims that people using it are experiencing. And like a commercial, she has to give the disclaimers. But this is a cheaper way to advertise than running commercials. It's all about trying to get people aware of Afrezza. Hopefully it will work. |
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Post by hawaiiguy42 on Nov 9, 2015 20:25:43 GMT -5
Did anyone notice the flash on the screen stated "Paid for By Sanofi?" |
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Post by hawaiiguy42 on Nov 9, 2015 20:28:50 GMT -5
Also, have you notice Elissa Violino is in the same supposedly news cast (all other news cast that are being spammed), in the same office and in the same dress? WTF! |
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Post by mannmade on Nov 9, 2015 22:51:49 GMT -5
It's a standard promotional campaign. Likely a SMT, satellite media tour.
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Post by jpg on Nov 9, 2015 22:55:24 GMT -5
This is as far as she can legally go in promoting it.
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Post by mindovermatter on Nov 9, 2015 23:12:09 GMT -5
This is as far as she can legally go in promoting it. Maybe if she did it topless we'd see prescriptions rise exponentially. My wife dared me to type this thinking I'd be too chicken to post it. Boy did I prove her wrong! |
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Post by jpg on Nov 9, 2015 23:16:13 GMT -5
I would caution about posting vulgar and sexist comments from another era. I, and most here I am certain don't want this type of interaction.
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Post by compound26 on Nov 9, 2015 23:37:42 GMT -5
I think her performance actually improved quite a lot in this last interview. This interview is much more informative to the PWDs and public than the other several interviews we saw a few days earlier. Apparently she (and the Sanofi team) is learning and adjusting. That's a good thing.
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Post by kc on Nov 10, 2015 10:24:31 GMT -5
Did anyone notice the flash on the screen stated "Paid for By Sanofi?" Great way to get the name of Afrezza to the public. Gets patients aware of product and cheaper than advertising. It's evident that Sanofi has maid a deal with Fox affiliates and there morning show. You can see that Havas Worldwide knows how to engage a PR campaign. This is an Ultra-Marathon. Maybe this will lead into Sunday house call with Dr. Siegel and Dr. Samadi. |
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