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Post by nylefty on Nov 22, 2015 14:04:06 GMT -5
The following appeared on StockTwits last night. Well said.
Nov. 21 at 11:54 PM ThunderRoad $MNKD Lack of tv ads does not equal lack of commitment on the part of SNY. 1 Nov. 21 at 11:53 PM ThunderRoad $MNKD If SNY wanted to destroy MNKD, all they had to do was start TV ads from day one and we would now be bankrupt. Bullish 2 Nov. 21 at 11:24 PM ThunderRoad $MNKD To be precise, 6 spots a day on national tv would cost a MINIMUM of 25 million dollars. That's MNKDS share of the cost per quarter. Bullish
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Post by slugworth008 on Nov 22, 2015 17:49:46 GMT -5
Very interesting and probably an accurate perspective. Thanks for posting.
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Post by lakers on Nov 24, 2015 3:08:52 GMT -5
How about advertising in 4K chained movie theaters in the U.S. Before movie preview. Cheap, effective ads in a relaxed environment results in longer memory retention.
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Post by vestful on Nov 24, 2015 8:25:10 GMT -5
How about advertising in 4K chained movie theaters in the U.S. Before movie preview. Cheap, effective ads in a relaxed environment results in longer memory retention. Like that idea. TV advertising can be targeted and doesn't need to saturate prime time. PBS, cooking shows, specific market locations. Basically creating brand awareness in corelation with other forms marketing in that area. We knew about afrezza news stories months in advance of airing. Could've marketed to those viewers in several ways.
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