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Post by mindovermatter on Dec 16, 2015 10:34:14 GMT -5
But how do you know for sure? I am sure that is what they are hoping. I'd think a lot of retired T2s might now be on their computers or at the local bar/restaurant for early bird drink/dinner specials. I think the direct mailing to targeted diabetics is the best hope Sanofi has right now. I think you are right about the direct mailing! I live in a town in CA with a lot of families. They watch the news and then sit down for dinner. (At least during the week.). I PT seniors so I know their habits. They are overweight and only 3 out of 10 even have an iphone. Let's say you are right and many do watch the news at 5pm and like those you know are over weight or not in the best of health. How motivated do you think they are after seeing such a segment on inhaled insulin are they going to "motivate" themselves to call their doctor, make an appointment to see if they can get Afrezza? And let's say some do. What awaits them is a doctor who most likely knows nothing about Afrezza and won't prescribe it because the doc feels his patient is "under control." And even in the remote chance the doc does prescribe Afrezza, what hoops will the older T2 diabetic have to jump through to get his insurance to cover it? So how many elder T2s will have the mental and physical fortitude to do all of that? My guess, less than 5%.
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Post by jlaw277 on Dec 16, 2015 10:41:10 GMT -5
Good segment. Communicated a much clearer understanding of the benefits of Afrezza beyond being inhaled. As of 10:40am EST, the story was trending at #7 on the website.
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Post by sportsrancho on Dec 16, 2015 10:44:25 GMT -5
Invokina is piping their interest. They see it on TV all the time and are heading to their doc's to ask for it:-(. So it can be done. But agree with you that's it's are hard road.
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Post by mssciguy on Dec 16, 2015 10:45:14 GMT -5
I think you are right about the direct mailing! I live in a town in CA with a lot of families. They watch the news and then sit down for dinner. (At least during the week.). I PT seniors so I know their habits. They are overweight and only 3 out of 10 even have an iphone. Let's say you are right and many do watch the news at 5pm and like those you know are over weight or not in the best of health. How motivated do you think they are after seeing such a segment on inhaled insulin are they going to "motivate" themselves to call their doctor, make an appointment to see if they can get Afrezza? And let's say some do. What awaits them is a doctor who most likely knows nothing about Afrezza and won't prescribe it because the doc feels his patient is "under control." And even in the remote chance the doc does prescribe Afrezza, what hoops will the older T2 diabetic have to jump through to get his insurance to cover it? So how many elder T2s will have the mental and physical fortitude to do all of that? My guess, less than 5%. That's true at the moment. But they can go to their phone or laptop and search for "afrezza" and if Sanofi has been smart, they'll have one of those $0 copay ads show up. I wouldn't know due to ad blocker software. www.google.com/trends/explore#q=afrezza
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Post by sportsrancho on Dec 16, 2015 10:45:39 GMT -5
Invokina is piping their interest. They see it on TV all the time and are heading to their doc's to ask for it:-(. So it can be done. But agree with you that's it's are hard road. Sorry, this post was to mindovermater.
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Post by Deleted on Dec 16, 2015 11:05:01 GMT -5
Its the news its not a marketing ad. Boy you couldn't be more wrong. How do you think all of these TV stations are getting this story? The marketing company Sanofi is using is pitching this "health" story to them and some are biting. This is marketing disguised as news which costs Sanofi nothing as it is the tv stations that produce the segment. How do I know this? I use to work in tv news and saw this all the time. And just as I rarely tell my wife, "See, I told you I was correct!" I agree with you a 100% that the recent online news links are marketing ads. The SNY employee in the maroon shirt is apart of a marketing ad. I went through those commercials and compared them. I was looking to see if it was pre recorded and if the reporter would break, ask her question, and then go back to the women in the maroon shirt from SNY and she would respond. All of those commercials were recorded with each reporter as she responded differently to all of the reporters questions. I doubt those were ever on TV. This IMO feels like a real news report. This young women is obviously a patient (t1 diabetic) using Afrezza with a pharmacist from Promedica. I am pretty sure a marketing ad cannot state that Afrezza works quicker then Humalog. Only a patient can currently make that claim. The pharmacist checks out and works in Toldeo Ohio at Promedica. If you search the pharmacist you will see this is not the first time she is on channel 7 speaking about diabetes.
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Post by mindovermatter on Dec 16, 2015 11:24:42 GMT -5
Boy you couldn't be more wrong. How do you think all of these TV stations are getting this story? The marketing company Sanofi is using is pitching this "health" story to them and some are biting. This is marketing disguised as news which costs Sanofi nothing as it is the tv stations that produce the segment. How do I know this? I use to work in tv news and saw this all the time. And just as I rarely tell my wife, "See, I told you I was correct!" I agree with you a 100% that the recent online news links are marketing ads. The SNY employee in the maroon shirt is apart of a marketing ad. I went through those commercials and compared them. I was looking to see if it was pre recorded and if the reporter would break, ask her question, and then go back to the women in the maroon shirt from SNY and she would respond. All of those commercials were recorded with each reporter as she responded differently to all of the reporters questions. I doubt those were ever on TV. This IMO feels like a real news report. This young women is obviously a patient (t1 diabetic) using Afrezza with a pharmacist from Promedica. I am pretty sure a marketing ad cannot state that Afrezza works quicker then Humalog. Only a patient can currently make that claim. The pharmacist checks out and works in Toldeo Ohio at Promedica. If you search the pharmacist you will see this is not the first time she is on channel 7 speaking about diabetes. you are right. She is. But do you really think the TV station just came up with this on their own? Most likely not. They probably found a place that prescribed it after getting something from Sanofi's marketing team. Maybe instead of having the spokeswoman they wanted to do a more original piece. They probably got info about a pharmacy that was prescribing it and talked with the Pharmacist who then said she'd contact someone who was using it and there you have it. Your 4 min piece. It's all very much carefully planned seeded by Sanofi's marketing team. I am not against this but it you have to understand it's not as simple or organic as that TV station getting the idea internally. That is unless someone at the station is on it and pitched it. But we'll never know.
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Post by Deleted on Dec 16, 2015 11:30:29 GMT -5
I agree with you a 100% that the recent online news links are marketing ads. The SNY employee in the maroon shirt is apart of a marketing ad. I went through those commercials and compared them. I was looking to see if it was pre recorded and if the reporter would break, ask her question, and then go back to the women in the maroon shirt from SNY and she would respond. All of those commercials were recorded with each reporter as she responded differently to all of the reporters questions. I doubt those were ever on TV. This IMO feels like a real news report. This young women is obviously a patient (t1 diabetic) using Afrezza with a pharmacist from Promedica. I am pretty sure a marketing ad cannot state that Afrezza works quicker then Humalog. Only a patient can currently make that claim. The pharmacist checks out and works in Toldeo Ohio at Promedica. If you search the pharmacist you will see this is not the first time she is on channel 7 speaking about diabetes. you are right. She is. But how do you really think the TV station just came up with this on their own? Most likely not. They probably found a place that prescribed it. Talked with the Pharmacist who then said she'd contact someone who was using it and there you have it. Your 4 min piece. It's all very much carefully planned seeded by Sanofi's marketing team. I am not against this but it you have to understand it's not as simple or organic as that TV station getting the idea internally. That is unless someone at the station is on it and pitched it. But we'll never know. IDK :shrug I can see it your way also. Part of me thinks that the legal recourse if SNY was behind this (especially allowing the comment for superiority over a competitor) would not be worth the head ache to air in Toldeo Ohio. I think we can both agree that no one is jumping out of their seat after watching the commercial but maybe it will convert a couple of type 1's. IMO they are the key to success. Not type 2's who will either do nothing or follow their Dr's instructions.
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Post by vestful on Dec 16, 2015 12:09:21 GMT -5
I agree with you a 100% that the recent online news links are marketing ads. The SNY employee in the maroon shirt is apart of a marketing ad. I went through those commercials and compared them. I was looking to see if it was pre recorded and if the reporter would break, ask her question, and then go back to the women in the maroon shirt from SNY and she would respond. All of those commercials were recorded with each reporter as she responded differently to all of the reporters questions. I doubt those were ever on TV. This IMO feels like a real news report. This young women is obviously a patient (t1 diabetic) using Afrezza with a pharmacist from Promedica. I am pretty sure a marketing ad cannot state that Afrezza works quicker then Humalog. Only a patient can currently make that claim. The pharmacist checks out and works in Toldeo Ohio at Promedica. If you search the pharmacist you will see this is not the first time she is on channel 7 speaking about diabetes. you are right. She is. But do you really think the TV station just came up with this on their own? Most likely not. They probably found a place that prescribed it after getting something from Sanofi's marketing team. Maybe instead of having the spokeswoman they wanted to do a more original piece. They probably got info about a pharmacy that was prescribing it and talked with the Pharmacist who then said she'd contact someone who was using it and there you have it. Your 4 min piece. It's all very much carefully planned seeded by Sanofi's marketing team. I am not against this but it you have to understand it's not as simple or organic as that TV station getting the idea internally. That is unless someone at the station is on it and pitched it. But we'll never know. The news piece has you and I talking about it. That's all I expect from it, a little more public awareness to get more people talking.
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Post by mindovermatter on Dec 16, 2015 12:23:09 GMT -5
you are right. She is. But do you really think the TV station just came up with this on their own? Most likely not. They probably found a place that prescribed it after getting something from Sanofi's marketing team. Maybe instead of having the spokeswoman they wanted to do a more original piece. They probably got info about a pharmacy that was prescribing it and talked with the Pharmacist who then said she'd contact someone who was using it and there you have it. Your 4 min piece. It's all very much carefully planned seeded by Sanofi's marketing team. I am not against this but it you have to understand it's not as simple or organic as that TV station getting the idea internally. That is unless someone at the station is on it and pitched it. But we'll never know. The news piece has you and I talking about it. That's all I expect from it, a little more public awareness to get more people talking. I believe I mentioned that's the problem; It will have investors talking about it but not diabetics. That's the wrong demographic to be targeting, don't you think?
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Post by beardawg on Dec 16, 2015 17:51:19 GMT -5
Anybody catch that the patient said that her "doctor said that it would work faster than the Humalog would". Sounds like the properties of Afrezza are being accurately represented by Sanofi, or that the doctors are seeing the affects now.
Plus, she said the Afrezza lowered her blood sugars, even though she had been taking Humalog the whole time......sounds like doctors are seeing that it is better.
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Post by suebeeee1 on Dec 16, 2015 20:08:26 GMT -5
Many retired T2's are watching for sure. Unfortunately I dont have much faith in type 2's reacting to anything. As we all know most type 2 diabetics get that way because of poor diet and lack of physical activity. This is not the case for everyone but for the majority it is. I don't see them taking control of their diabetes and making that life style change when they haven't their whole entire life. Some will but most will continue eating and leading a sedentary lifestyle. IMO this is why Dr's are so important for type 2 prescriptions for Afrezza. Sorry Reverselo, I get ticked off every time I see things like "As we all know most type 2 diabetics get that way because of poor diet and lack of physical activity". I know many many type 2s, including my husband, who is 6'5 and 205#, played basketball until he was 45 and still is active. I know of an electrician who is 60, thin, very active on and off the job and is still like the energizer bunny. Yes, there are a few couch potatoes but there are probably just as many overweight, no activity kinds of non-diabetics. And, all of the people I know with type 2 work hard to take care of their diabetes and work on staying healthy. We live in a different world than that where we waited for doctors to tell us what to do. Many of the t2s are actively seeking out ways to live healthier lives on the computer as well. They bring suggestions to their docs. We certainly did! Afrezza makes it easy for them to control their blood sugar so they don't have to worry about balancing activity and insulin.
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Post by Deleted on Dec 16, 2015 20:44:26 GMT -5
Sorry Sue. I mean no disrespect and I am sure there are many out there that are not a product of it being from weight gain or living a sedentary life. From what I have read losing weight 7-10% can cut your risk in half. If you look at the states with the highest diagnosis of type 2 its not surprising its the south. You cant argue with the facts.
I am not trying to group your husband with the masses, and I understand why this would frustrate you since he isnt lazy.The fact is America is fat and I am sure my definition of fat will be a lot less tolerant then others definition. My parents are both fat and I wait (hope it never happens) for the day that its finally going to catch up to them. We constantly have discussions about changing but they can't. People are lazy, and addicted to bad food. If there really is anyone to blame I guess its def the government for half the poison they allow to be put on the shelf.
Did you know we eat food in the US that is banned in most countries in Europe. We eat more chemicals in our food then everyone out there combined.
Just an FYI I am always at the Dr. Constantly getting a bump here or there. I am very regiment in my physical, blood work, ekg. Its pretty hard to find a proactive Dr. They all want to take wait and see approach and thats why I never see a Dr over 45-50 unless he has some absurd reputation.
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Post by suebeeee1 on Dec 16, 2015 21:05:49 GMT -5
Did you know we eat food in the US that is banned in most countries in Europe. We eat more chemicals in our food then everyone out there combined. What we have done to our food is sinful. Did you know that the hybrid wheat that is grown in order to increase yield has ended up causing our wheat to have far more gluten and sugar than 60 years ago? I have to wonder if hidden changes in our food supply and the idiocracy of the "food pyramid", are the real cause of the rising rate of diabetes in our world.
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Post by Deleted on Dec 17, 2015 9:28:32 GMT -5
Did you know we eat food in the US that is banned in most countries in Europe. We eat more chemicals in our food then everyone out there combined. What we have done to our food is sinful. Did you know that the hybrid wheat that is grown in order to increase yield has ended up causing our wheat to have far more gluten and sugar than 60 years ago? I have to wonder if hidden changes in our food supply and the idiocracy of the "food pyramid", are the real cause of the rising rate of diabetes in our world. I am sure it def plays a part. Look at how all fast food restaurants are trying to improve the layout of their restaurants. I drove past a taco bell the other day and did a double take. I thought it was a real legit restaurant and I wanted to go in for a second until I realize a two inch taco is 500 calories each. There is a documentary called Fed Up. Its by Katie Couric. It will make your head spin. They did a study with lab rats. They gave them the choice of sugar water and cocaine water. They choose the sugar water over a highly addictive drug. I know all about the wheat and GMO's. I watched an episode about it on Vice on HBO. Great show and actually tells the news not a political agenda. Dont even get me started on the palm oil thats in food which is a huge reason for deforestation and global warming. Anyways, remember never shop in the middle isles of the super market. Always buy your food on the outside isles. Inside chemical, outside is fresh!
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