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Post by victoria on Jun 23, 2016 15:51:21 GMT -5
I think its fine: its memorable. It can be animated. Its inexpensive since not a live actor (unless that Outsulin guy is an actor from a very specialist agency!) and it is not "Surprise its Insulin!".
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Post by thekindaguyiyam on Jun 23, 2016 16:08:27 GMT -5
Sports
I would like to think you are right; but the way I see it, everything is interconnected. Advertising is seen by all physicians including the endo community. I don't see it as funny or whimsical... I see it as confused. At least put some Shoes on those noodle legs! There is so much freudian stuff going on with that character, it i were on the board and I'm clearly not ... there is no way I'd have that thing represent a paradigm shift. Nothing I can do about it; I stand behind the management and hope that they can tell the difference between what will help and what will hurt in terms of a mascot. What is the energy that you get from the image the color and the expression on that things face. Does it appeal or repel? Gotta laugh! If this is legitimately on the table then it's the first time I have wondered about the sound decision making by Mike. It will get some interesting press... can't wait for the SA piece on this if this is for "real". Reminds me of a bad experience that the road runner had on peyote when he looked in the mirror. Best to You!
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Post by sportsrancho on Jun 23, 2016 16:19:15 GMT -5
That made me laugh out loud! I don't know, I just didn't see him like that. He looks like he is a sprinter. No shoes but you know it's in now to run barefoot:-)
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Post by victoria on Jun 23, 2016 16:20:29 GMT -5
A bit off topic, but on the subject of 'out', it has gone 10pm here in the UK and polls have closed on the EU referendum. Results probably overall in 8hrs or so from now, and if the result was that the UK leaves the EU, I would expect volatility in the markets tomorrow big time, and capital flows outwards from the EU. IMHO.
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Post by nylefty on Jun 23, 2016 17:25:20 GMT -5
Sports I would like to think you are right; but the way I see it, everything is interconnected. Advertising is seen by all physicians including the endo community. I don't see it as funny or whimsical... I see it as confused. At least put some Shoes on those noodle legs! There is so much freudian stuff going on with that character, it i were on the board and I'm clearly not ... there is no way I'd have that thing represent a paradigm shift. Nothing I can do about it; I stand behind the management and hope that they can tell the difference between what will help and what will hurt in terms of a mascot. What is the energy that you get from the image the color and the expression on that things face. Does it appeal or repel? Gotta laugh! If this is legitimately on the table then it's the first time I have wondered about the sound decision making by Mike. It will get some interesting press... can't wait for the SA piece on this if this is for "real". Reminds me of a bad experience that the road runner had on peyote when he looked in the mirror. Best to You! I have to agree. I'm so bullish that I'm accused of being a "pumper." but this character doesn't do if for me. But I'm old, so maybe younger people will like "him." Sure hope so.
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Post by mannmade on Jun 23, 2016 17:27:27 GMT -5
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Post by thekindaguyiyam on Jun 23, 2016 17:44:43 GMT -5
NY Lefty we are both old. look closely at the right leg on that thing and tell me it doesn't require protection. Diabetics suffer from neuropathy yet the character has no feet. This has got to be a joke. I can't imagine presenting this image representing Mannkind Corporation to anyone other than naked shorts to give them a boost in confidence.
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Post by mnkdfann on Jun 23, 2016 18:07:58 GMT -5
NY Lefty we are both old. look closely at the right leg on that thing and tell me it doesn't require protection. Diabetics suffer from neuropathy yet the character has no feet. This has got to be a joke. I can't imagine presenting this image representing Mannkind Corporation to anyone other than naked shorts to give them a boost in confidence. Its missing a couple of fingers on each hand, too. Anyway, I wonder if this is tied to the JDRF collaboration. Maybe some jointly sponsored educational campaign for kids?
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Post by od on Jun 23, 2016 18:36:22 GMT -5
NY Lefty we are both old. look closely at the right leg on that thing and tell me it doesn't require protection. Diabetics suffer from neuropathy yet the character has no feet. This has got to be a joke. I can't imagine presenting this image representing Mannkind Corporation to anyone other than naked shorts to give them a boost in confidence. Its missing a couple of fingers on each hand, too. Anyway, I wonder if this is tied to the JDRF collaboration. Maybe some jointly sponsored educational campaign for kids? It is one thing to collaborate with the JDRF (to my mind, blocking and tackling for any insulin marketer), another to target pediatrics without the appropriate indication.
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Post by mnkdfann on Jun 23, 2016 19:19:33 GMT -5
Its missing a couple of fingers on each hand, too. Anyway, I wonder if this is tied to the JDRF collaboration. Maybe some jointly sponsored educational campaign for kids? It is one thing to collaborate with the JDRF (to my mind, blocking and tackling for any insulin marketer), another to target pediatrics without the appropriate indication. Sure, I agree. But AFAIK none of us know what outsulin is about. Perhaps it is not Afrezza specific. Maybe it is something JDRF and Mannkind came up with, to educate kids that with proper care child diabetics can still have a 'normal' active lifestyle, or to encourage them to cultivate one. Mannkind may be laying the groundwork for Afrezza marketing at a later date.
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Post by prvs on Jun 23, 2016 20:20:38 GMT -5
Think about the ad campaigns for Cricket. If you saw them out of context you'd think that it was aimed at kids. Not so much. Good point. When I first saw it I didn't like or understand it. Then I thought about Afrezza's most important feature: it's ability to leave the body quickly, like a sprinter. So I get the intent, now they have to come up with some good verbiage and the right voice for our little purple gumby. (Remember how gumby had rubber band lips too? ) He could be well received if theydo it right.
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Post by mannmade on Jun 23, 2016 20:44:16 GMT -5
It's all about creating a brand and supporting it with a consistent message and look & feel (identification) across all distribution channels such as print, digital online/mobile/social, television etc.
So while I am not crazy about the purple gumbi I am withholding any judgement until I see how he is used in a advertising and marketing environment/context and how the overall media campaign and his/her use effects the consumer's awareness, product education and recall of the messaging.
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Post by od on Jun 24, 2016 11:40:10 GMT -5
It is one thing to collaborate with the JDRF (to my mind, blocking and tackling for any insulin marketer), another to target pediatrics without the appropriate indication. Sure, I agree. But AFAIK none of us know what outsulin is about. Perhaps it is not Afrezza specific. Maybe it is something JDRF and Mannkind came up with, to educate kids that with proper care child diabetics can still have a 'normal' active lifestyle, or to encourage them to cultivate one. Mannkind may be laying the groundwork for Afrezza marketing at a later date. If Afrezza had a sales chart that goes up and MNKD was in a different position, I agree, educational programs seeding future opportunity would be great. For Afrezza now, I suspect (hope) MNKD is singularly focused on NRx/TRx growth.
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Post by sportsrancho on Jun 24, 2016 15:02:38 GMT -5
It's all about creating a brand and supporting it with a consistent message and look & feel (identification) across all distribution channels such as print, digital online/mobile/social, television etc. So while I am not crazy about the purple gumbi I am withholding any judgement until I see how he is used in a advertising and marketing environment/context and how the overall media campaign and his/her use effects the consumer's awareness, product education and recall of the messaging. He has a work-out outfit on. How can you not love him! :-(. :-)))
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Post by thekindaguyiyam on Jun 24, 2016 16:09:58 GMT -5
Like a million people have tole me; I forward it on to you, "I hope You are right".
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