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Post by lakon on Aug 12, 2016 10:04:34 GMT -5
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Post by mnholdem on Aug 15, 2016 6:40:53 GMT -5
I like the new look of the new MannKind Cares website:
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Post by mnholdem on Aug 15, 2016 6:47:31 GMT -5
Now the question for me is, "When is MannKind planning to replace this Sanofi-designed Afrezza.com website"?
I see that a few pages and downloads have been updated (i.e. $15 copay card) on the current website, which is, I suppose, keeping within the current commercialization budget. Nonetheless, a total website re-design simply cannot come soon enough for me, Mr. Castagna! 
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Post by liane on Aug 15, 2016 7:18:47 GMT -5
Yes - get rid of the "Surprise It's Insulin".
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Post by lakon on Aug 15, 2016 9:21:51 GMT -5
I think that the new campaign will do just that -- when it is ready for launch...
I just hope that MNKD create an integrated single sign-on solution for all sites so that a community forms around Afrezza prescribers, practices, patients, nurse practitioners, sales staff, etc. Let's launch one site a month.
Deal with:
insurance hurdles (MannKind Cares) [check]
spirometry
training & education
general info
marketing & sales
logistics distribution
experiences (sharing among patients, practitioners, academics, researchers, etc.)
all integrated with social networking and common accounts
a modern (viral) approach to a drug launch
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Post by mnholdem on Aug 15, 2016 9:27:03 GMT -5
I'm with you, buddy. I've researched other websites done by PrecisionEffect, MannKind's new print & digital ad agency and I'm hopeful that an integrated approach will be done that covers your list.
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Post by johnhindepost on Aug 15, 2016 18:00:57 GMT -5
www.fiercepharma.com/marketing/mannkind-turns-to-digital-social-media-to-spread-word-afrezza-s-relaunchFierce Pharma: MannKind turns to digital, social media to spread the word on Afrezza's relaunch by Tracy Staton | Aug 15, 2016 9:27am Investors have pressed MannKind for more direct-to-consumer efforts. Commercial chief Michael Castagna said during the company’s Q2 earnings call that the company isn’t ignoring that feedback. The company will have its first print ad in journals mid-September, and a newly revamped website after that.
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