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Post by cgiscgis on Sept 12, 2016 10:45:56 GMT -5
Branded product now being produced
Bridge financing secured
Commercial programs launching
FDA label change submission planned this month
NRx demonstrated 6 weeks of consecutive growth
MannKind Cares is showing early adoption and success
Afrezza has never increased in price
New branding campaign
DTC will reach over 3M+ target consumers
Major League Baseball playoff ad placement coming
Epinephrine, Treprostinil, Palonosetron
Existing cash expected to last into 2017
...
No update on RLS
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Post by dictatorsaurus on Sept 12, 2016 10:54:02 GMT -5
Quite fast...69¢
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Post by od on Sept 12, 2016 11:10:52 GMT -5
Let's not get ahead of our skis re: MLB Playoff advertising - deck indicates "Ad Placements". Are they banner ads on MLB website? Broadcast? Other MLB digital assets? Great they will reach 3M, but remember, DTC is a reach AND frequency play.
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Post by kbrion77 on Sept 12, 2016 11:15:55 GMT -5
Let's not get ahead of our skis re: MLB Playoff advertising - deck indicates "Ad Placements". Are they banner ads on MLB website? Broadcast? Other MLB digital assets? Great they will reach 3M, but remember, DTC is a reach AND frequency play. Picture of the inhaler or the outsulin character on Fenway's Green Monster?  ? Kidding, probably whatever the cheapest ad would be. |
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Post by bearcatmax on Sept 12, 2016 11:15:58 GMT -5
What is the bridge financing? What are they bridging?
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Post by madog365 on Sept 12, 2016 11:17:26 GMT -5
It sounded to me like it was an unexpected opportunity to do an ad placement with the MLB. Just the way that Matt said "sometimes you take advantage of things as they come to you...." makes it seem like this could be free advertising.
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Post by bearcatmax on Sept 12, 2016 11:21:27 GMT -5
What is Matt's e-mail?
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Post by od on Sept 12, 2016 11:24:45 GMT -5
It sounded to me like it was an unexpected opportunity to do an ad placement with the MLB. Just the way that Matt said "sometimes you take advantage of things as they come to you...." makes it seem like this could be free advertising. I agree Matt made it sound like a unique opportunity...advertising assets are a commodity, and MLB does not want to end up with a boxcar of rotting bananas -- a great CPM deal, probably; MLB doing anything for free - I doubt it. |
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Post by madog365 on Sept 12, 2016 11:34:40 GMT -5
Would not be surprised if this MLB opportunity is related to the partnership with JDRF. The two organizations do alot together (MLB+JDRF) so Mannkind may be benefiting through that.
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Post by audiomr on Sept 12, 2016 12:26:40 GMT -5
mpfeffer@mannkindcorp.com |
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Post by mannmade on Sept 12, 2016 13:56:13 GMT -5
Most broadcasts are local teams until the playoffs so likely tied to playoffs and whatever association MLB has with diabetes.
Could be for late September thru October which is month before November which is National Diabetes Month. My guess is that it is not broadcast TV nor likely cable as 3m is more likely something for digital or placement at the park's for the playoffs.
One game on broadcast TV would reach more than 3m during the playoffs.
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Post by afrezzamiracle on Sept 12, 2016 23:47:20 GMT -5
This MLB stuff has me excited! I can't lie!
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Post by prvs on Sept 13, 2016 7:03:18 GMT -5
Let's not get ahead of our skis re: MLB Playoff advertising - deck indicates "Ad Placements". Are they banner ads on MLB website? Broadcast? Other MLB digital assets? Great they will reach 3M, but remember, DTC is a reach AND frequency play. I believe Matt said "in programs". Aren't those paid for brochures with info on the teams, etc? |
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Post by mnkdnewbie on Sept 13, 2016 7:07:39 GMT -5
Let's not get ahead of our skis re: MLB Playoff advertising - deck indicates "Ad Placements". Are they banner ads on MLB website? Broadcast? Other MLB digital assets? Great they will reach 3M, but remember, DTC is a reach AND frequency play. I believe Matt said "in programs". Aren't those paid for brochures with info on the teams, etc? Yes I believe Matt did say MLB programs, i listened to the whole webcast a 2nd time. |
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Post by mnholdem on Sept 13, 2016 7:20:36 GMT -5
It has been dubbed as arguably "The Greatest Super Bowl Commercial of All Time":
Commentary: www.businessinsider.com/apple-super-bowl-retrospective-2014-1
The commercial would wind up having a lasting impact, not only in the world of advertising, but in the United States' nascent consumer technology industry, as well.
By throwing a sledgehammer through the screen broadcasting a dreary announcement from a Big Brother figure, actress Anya Major inspired a generation of young people to go into a technology field that appeared more than ever to hold the key to solving problems and making the world a better place.
"This commercial was classically disruptive," said Timothy de Waal Malefyt, a former BBDO vice president who currently teaches at Fordham University. "This wasn’t a machine where you were going to be kowtowed in the workplace, this was a machine for the young, innovative, entrepreneurial mind. It really inspires the creative individual to break free and start something different."
The commercial was also pivotal to Apple as it positioned itself as an innovator in the field. The Macintosh computer itself was revolutionary in that it was the first affordable, personal computer to include a graphical-user interface and allow even novice computer users to easily operate the machine with its mouse. The ad helped cement Apple's reputation as an innovator, and presented a contrast between itself and the staid marketing of industry giant IBM.
Apple also reaped the benefits of having one of the first ads to be shown repeatedly on television news shows, exposing its product to more and more consumers with every airing.
Hayden said Apple's internal team calculated the amount of airtime the commercial got being rebroadcast on these shows, and found that it had earned about $150 million worth of free airtime as a result.
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I know! Why not replace actress Anya Major, the runner in the Macintosh commercial, with our little OUTsulin character? Scene 1: rows upon rows of patients injecting themselves with Humalog or Novalog and along comes: 
P.S. Now you all know why I leave the marketing to others...   
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? Kidding, probably whatever the cheapest ad would be.
