|
|
Post by compound26 on Sept 25, 2016 16:10:27 GMT -5
The following is from a recent post on Tudiabetes.org: "I just returned home from the JDRF fund-raising walk in Portland, Oregon. Mannkind displayed Afrezza info complete with empty sample cartridges and clean individually wrapped "whistles" to give it a try. The table was staffed by two full-time Mannkind employees in uniform. These employees were registered nurses and CDE's. I was impressed with their effort to expose a whole event full of T1Ds to this novel product. This looks like a legitimate try to give Afrezza a realistic chance to succeed. I stopped by to tell them that I'm a user and love their product. I hope that they can sustain this effort so that Afrezza can help more people." www.tudiabetes.org/forum/t/afrezza-gains-marketing-exposure/56357?u=charles5 |
|
|
|
Post by peppy on Sept 25, 2016 16:46:30 GMT -5
The following is from a recent post on Tudiabetes.org: "I just returned home from the JDRF fund-raising walk in Portland, Oregon. Mannkind displayed Afrezza info complete with empty sample cartridges and clean individually wrapped "whistles" to give it a try. The table was staffed by two full-time Mannkind employees in uniform. These employees were registered nurses and CDE's. I was impressed with their effort to expose a whole event full of T1Ds to this novel product. This looks like a legitimate try to give Afrezza a realistic chance to succeed. I stopped by to tell them that I'm a user and love their product. I hope that they can sustain this effort so that Afrezza can help more people." www.tudiabetes.org/forum/t/afrezza-gains-marketing-exposure/56357?u=charles5they are doing it. The train is on the tracks. The freedom train. |
|
|
|
Post by sportsrancho on Sept 25, 2016 16:52:56 GMT -5
|
|
|
|
Post by sportsrancho on Sept 25, 2016 16:55:29 GMT -5
|
|
|
|
Post by mnholdem on Sept 25, 2016 17:16:00 GMT -5
Thank you for the report, compound26 - it's very exciting to read about MannKind's Nurse Educators in action and the Afrezza team building awareness at diabetes events around the U.S. Reminder: November is National Diabetes Month and there are plans to raise awareness about Afrezza inhaled insulin, such as CEO Pfeffer's mention that MannKind is working on a program with MLB that will be aired during the October play-offs. |
|
|
|
Post by anthony7 on Sept 25, 2016 19:42:01 GMT -5
Hit'em a lick. Put it to the naysayers. I too am a user who loves Afrezza.
I say this only to be constructive that the spending of billions on a wonderful new product and to budget nothing for TV advertisements is dumber than a box of rocks.
|
|
|
|
Post by nylefty on Sept 25, 2016 20:09:18 GMT -5
Hit'em a lick. Put it to the naysayers. I too am a user who loves Afrezza. I say this only to be constructive that the spending of billions on a wonderful new product and to budget nothing for TV advertisements is dumber than a box of rocks. 1 - Spending big bucks on TV before a significant number of docs are on board would be mostly wasted money. 2. Sanofi was in charge of both marketing to the docs and patients, but the new CEO decided to sandbag Afrezza. Therefore, in the Sanofi days little was done to reach out to the docs and there was no TV. |
|
|
|
Post by bioexec25 on Sept 25, 2016 20:21:54 GMT -5
Hit'em a lick. Put it to the naysayers. I too am a user who loves Afrezza. I say this only to be constructive that the spending of billions on a wonderful new product and to budget nothing for TV advertisements is dumber than a box of rocks. 1 - Spending big bucks on TV before the docs are on board would be mostly wasted money. 2. Sanofi was in charge of both marketing to the docs and patients, but the new CEO decided to sandbag Afrezza. Therefore, in the Sanofi days little was done to reach out to the docs and there was no TV. When is enough Doc education enough before direct patient campaign begins in earnest. If docs are incented to not accept any new therapeutics what does ever move the needle (pun intended). So I'm growing weary of many repeating the partner mantra when it's really just an excuse to save money & be more risk adverse on launch. Continue with doc strategy but cut more expenses somewhere else and start really bringing Afrezza to millions who both actively manage their disease and can help pull this through. Backend doc efforts by the 70 reps notwithstanding. :-D |
|
|
|
Post by nylefty on Sept 25, 2016 20:46:53 GMT -5
1 - Spending big bucks on TV before the docs are on board would be mostly wasted money. 2. Sanofi was in charge of both marketing to the docs and patients, but the new CEO decided to sandbag Afrezza. Therefore, in the Sanofi days little was done to reach out to the docs and there was no TV. When is enough Doc education enough before direct patient campaign begins in earnest. If docs are incented to not accept any new therapeutics what does ever move the needle (pun intended). So I'm growing weary of many repeating the partner mantra when it's really just an excuse to save money & be more risk adverse on launch. Continue with doc strategy but cut more expenses somewhere else and start really bringing Afrezza to millions who both actively manage their disease and can help pull this through. Backend doc efforts by the 70 reps notwithstanding. :-D If it was really that simple I'm sure they'd do it. Unfortunately, it's not. |
|
|
|
Post by od on Sept 25, 2016 21:01:54 GMT -5
Thank you for the report, compound26 - it's very exciting to read about MannKind's Nurse Educators in action and the Afrezza team building awareness at diabetes events around the U.S. Reminder: November is National Diabetes Month and there are plans to raise awareness about Afrezza inhaled insulin, such as CEO Pfeffer's mention that MannKind is working on a program with MLB that will be aired during the October play-offs. I believe CEO Pfeffer mentioned MLB 'ad placements', not specifically broadcast. |
|
|
|
Post by mannmade on Sept 25, 2016 21:28:04 GMT -5
Broadcast is very expensive and not very targeted for the most part. Let's be happy with a smart and targeted digital campaign. Seems like every time I open up an article for AFREZZA online lately I see an ad embedded for Trulicity or some other diabetes drug. How about if we start with AFREZZA ads like that? Would love to see an AFREZZA ad in an article about Toujeo...  There is a reason TV ratings including cable are on the decline and it is because of digital, online and mobile... Not to say TV will never be appropriate but not with the limited funds and doctor / patient exposure that currently exists. I have spoken with a lot of doctors about AFREZZA and also diabetics and frankly most still know nothing or very little about it including specialists in diabetes. |
|
|
|
Post by sweedee79 on Sept 26, 2016 1:42:47 GMT -5
Hit'em a lick. Put it to the naysayers. I too am a user who loves Afrezza. I say this only to be constructive that the spending of billions on a wonderful new product and to budget nothing for TV advertisements is dumber than a box of rocks. 1 - Spending big bucks on TV before a significant number of docs are on board would be mostly wasted money. 2. Sanofi was in charge of both marketing to the docs and patients, but the new CEO decided to sandbag Afrezza. Therefore, in the Sanofi days little was done to reach out to the docs and there was no TV. Agree NY Lefty... I trust Mike.. he has a better idea than we do what is going on , on the inside.. I know others are impatient to get the TV ads going.. as am I... but to soon is a bad idea.. all ducks have to be in a row... then open the floodgates... CANT WAIT FOR THE DAY... soon.. soon...
Imagine .... docs ready.. insurance ready... fantastic product... tvs ads... Afrezza becomes a word people know... the buzz begins.... patients head for the docs.. docs are receptive.. patients are happy... easy spiro in the office.. minimum insurance problems. packaging that makes sense... scripts starts to rise... momentum begins to build... and build and build... word begins to spread.. and soon enough our dream finally comes true... and if we are lucky we will catch those shorts this time.. and everything went smooth becuz it was planned right in the first place... money was spent efficiently and wisely.. we don't have to look back and say... oops.. wish we had done things differently... we don't have an abundance of chances left.. or money for that matter.. there were so many things to correct after the SNY debacle.. SNY really screwed up on just about every level... but Mike has this right.. he really does... if anyone can do this its him.. from what I can see he has more than just intelligence behind him... he has good common sense.. and he has proven he will go the extra mile too..
|
|
