Still hiring? Did they just realized they need someone?

[qwertqwert]

Who would jump ship (with decent credentials) to join this company at this point in time?

Besides, it would take at least a year to implement any true marketing plan.

The last line is a bit odd.  dot dot dot.... [fill in the blank] 



Job Details



Requisition Number 16-0043

Post Date 11/4/2016

Title Director/Sr. Director Digital Marketing

City Valencia

State CA


MannKind Corporation is currently seeking a Director/Sr. Director of Digital Marketing. This position will report directly to the Vice President of Marketing. Responsibilities will include establishing the digital strategy and tactics on the web and towards social media and ensures proper processes are in place. Directs the development of company e-commerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company. Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs. Works with the development team for implementation and testing of all new functions/features. Manages website strategy to optimize online marketing tools and programs such as website customer interface, search optimization (paid and natural search), affiliate marketing, email marketing, online shopping channels, blogs and vlogs. Forms online content partnerships, measures web usage/trends and manages vendor relationships. May direct advertising programs both online and offline.



Develop and administer the company’s participation and content of the Internet and for its Web exposure and position

Implements interactive marketing projects including e-mail and online advertising to exploit marketing opportunities

Work to identify opportunities to conceive, test and launch innovative digital marketing program that will leverage MKC’s brand strategies

Provides support for all communication and ensure company-wide standards are used for all social medical, including client/customer facing mater

Define and validate main internet audience through social media dynamics

Develop and utilize digital analytics to support consumer insight for brand strategies and identify opportunities to optimize digital marketing initiatives

Educate marketing and sales on innovative opportunities, best practices and digital process improvement

Collaborate with professional digital marketers and brand teams

Responsible for observing all Company, Health, Safety and Environmental guidelines

Duties and responsibilities are not limited to the work listed above and may include other assignments as necessary.



Requirements

BS/BA Degree, MBA preferred

A proven track record of developing innovative digital marketing programs

Understanding of digital channels, ie web, email, social media, mobile, search

Experience in analyzing data

Understanding of consumer mindset, and keeping up with media and technology trends

Strong project management skills

Ability to collaborative and build relationships with ……..


--www.mannkindcorp.com/

[uvula]

I wonder where they copied the job description from.

[mannmade]

Bankruptcy?😎🙏 Guess they figured out their money situation. This is a six figure job...

[centralcoastinvestor]

It's odd that a company so strapped for cash continues to behave like cash is not a problem.  I am surprised and somewhat encouraged that they are still hiring.  

[goyocafe]

What happened to their marketing firm?

[mannmade]

Even with a firm you want a point person internally to manage each business segment w outside vendors if you can afford it.

[slugworth008]

Nov 7, 2016 10:32:00 GMT -5 centralcoastinvestor said:

It's odd that a company so strapped for cash continues to behave like cash is not a problem.  I am surprised and somewhat encouraged that they are still hiring.  

  Agreed, however I think we'd all be more encouraged if they'd let us know where the cash is coming from. Oh and the market, Endo's and PA's would probably like to know that as well. 

[MnkdWASmyRtrmntPlan]

Nov 7, 2016 10:43:53 GMT -5 slugworth008 said:

Nov 7, 2016 10:32:00 GMT -5 centralcoastinvestor said:

It's odd that a company so strapped for cash continues to behave like cash is not a problem.  I am surprised and somewhat encouraged that they are still hiring.  

  Agreed, however I think we'd all be more encouraged if they'd let us know where the cash is coming from. Oh and the market, Endo's and PA's would probably like to know that as well. 

Gotta wait 2 more days to find out.

[kball]

Nov 7, 2016 10:21:06 GMT -5 qwertqwert said:

Who would jump ship (with decent credentials) to join this company at this point in time?

Besides, it would take at least a year to implement any true marketing plan.

The last line is a bit odd.  dot dot dot.... [fill in the blank] 



Job Details



Requisition Number 16-0043

Post Date 11/4/2016

Title Director/Sr. Director Digital Marketing

City Valencia

State CA


MannKind Corporation is currently seeking a Director/Sr. Director of Digital Marketing. This position will report directly to the Vice President of Marketing. Responsibilities will include establishing the digital strategy and tactics on the web and towards social media and ensures proper processes are in place. Directs the development of company e-commerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company. Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs. Works with the development team for implementation and testing of all new functions/features. Manages website strategy to optimize online marketing tools and programs such as website customer interface, search optimization (paid and natural search), affiliate marketing, email marketing, online shopping channels, blogs and vlogs. Forms online content partnerships, measures web usage/trends and manages vendor relationships. May direct advertising programs both online and offline.



Develop and administer the company’s participation and content of the Internet and for its Web exposure and position

Implements interactive marketing projects including e-mail and online advertising to exploit marketing opportunities

Work to identify opportunities to conceive, test and launch innovative digital marketing program that will leverage MKC’s brand strategies

Provides support for all communication and ensure company-wide standards are used for all social medical, including client/customer facing mater

Define and validate main internet audience through social media dynamics

Develop and utilize digital analytics to support consumer insight for brand strategies and identify opportunities to optimize digital marketing initiatives

Educate marketing and sales on innovative opportunities, best practices and digital process improvement

Collaborate with professional digital marketers and brand teams

Responsible for observing all Company, Health, Safety and Environmental guidelines

Duties and responsibilities are not limited to the work listed above and may include other assignments as necessary.



Requirements

BS/BA Degree, MBA preferred

A proven track record of developing innovative digital marketing programs

Understanding of digital channels, ie web, email, social media, mobile, search

Experience in analyzing data

Understanding of consumer mindset, and keeping up with media and technology trends

Strong project management skills

Ability to collaborative and build relationships with ……..


--www.mannkindcorp.com/

Screw the requirements...just hire J Stokcton.
Could anything be easier for this company than that?

[cgiscgis]

Hopefully the new hire knows the advantage of inbound over outbound marketing!

[qwertqwert]

Is this one of those "we've hired" now we need to make it legit and release a job posting.

We'll probably find out who got the job at the press conference.  Definitely, a six figure salary here. 
 

[mannmade]

How about hiring Laura Kronen? Not only is she a T1 who uses AFREZZA, she comes w a large diabetic social media following.

[promann]

Awesome ! Looks like MNKD is moving forward like money is not a issue... This has got to be the biggest clue that money is coming. Everyone hold tight for a great CC Wednesday because I think we will know a lot more then we do now and I also think we are in for good news and possibly a surprise.

[Chris-C]

One of the most interesting things about boards like this is how it reveals the remarkable capacity of the human brain to "fill in the blanks" in order to make sense of ambiguous situations. Our nervous system is wired to do this; which explains how we can readily read text messages even when a majority of the characters may be missing. In the case of Mannkind, in the absence of information, we conjure up scenarios—even to the point where we assign validity to them and treat them as real, allowing our emotions to follow as though we were actually experiencing an event.

With respect to Mannkind, I would want (demand) that the executives and staff spend their days focused on finding strategies to make the products and the company successful; and NOT to spend valuable time comforting investors who have the luxury of  spending vast amounts of time hanging around the Internet second guessing the company. I have confidence that, like any organization, the people at Mannkind are working hard to try to do the things that will save the company.  Sometimes, despite hard work, great intentions, and reasonable plans, good people demonstrating good teamwork don't achieve their goal. This is illustrated each weekend when rival teams compete on the playing fields of the world.

In nearly every place (except Los Angeles, perhaps), when the going gets rough, people pat their players on the back and support them and their teams in their further efforts. That's the right and best thing we can do. And now we can continually remind ourselves that the Chicago Cubs won the World Series this year after a very long dry spell of disappointing outcomes.

Good luck to the Mannkind team. This investor/fan is pulling for you!
Chris C

[kball]

Nov 7, 2016 11:00:36 GMT -5 mannmade said:

How about hiring Laura Kronen? Not only is she a T1 who uses AFREZZA, she comes w a large diabetic social media following.

Puts Sports on that team ASAP too