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Post by markado on Nov 27, 2016 21:58:41 GMT -5
Using ads created for less than 15k, and placing them nationally using a remnant media broker at $100k per week we've been able to instantly generate 1200 purchases per week.
Annualizing this spend, 5.2m would yield 60k+ purchases. Still small numbers in the realm of the diabetes market, but just using a real world low cost example to show that targeted advertising via a lower cost mechanism can create immediate countrywide results.
The "high cost of advertising" is an excuse. What's the real reason MNKD isn't yet advertising?
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Post by careful2invest on Nov 27, 2016 22:50:39 GMT -5
The "high cost of advertising" is an excuse. What's the real reason MNKD isn't yet advertising?
Unfortunately, no one but MNKD can answer that question with any certainty.
We were asking that very same question when Sanofi was in charge, remember?
After a host of speculative ideas as to why, (back then and even now) it still makes no sense!
But we all made up reasons (excuses) as to why back then.
And currently, it seems eerily familiar. At least to me!
And now with MNKD in total control, That same question remains unanswered!
It just does not add up!
A life changing, Two plus years after FDA approval, a revolutionary treatment for a disease
that is literally killing people, and here we sit barely over .50/ share and still, for all intents and purposes,
basically, No one has heard of AFREZZA!
MATT, MIKE, What's the real reason MNKD is not (effectively) advertising?
They have to have something in the works that we still do not know!
At least I hope!
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Deleted
Deleted Member
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Post by Deleted on Nov 28, 2016 8:36:56 GMT -5
Using ads created for less than 15k, and placing them nationally using a remnant media broker at $100k per week we've been able to instantly generate 1200 purchases per week. Annualizing this spend, 5.2m would yield 60k+ purchases. Still small numbers in the realm of the diabetes market, but just using a real world low cost example to show that targeted advertising via a lower cost mechanism can create immediate countrywide results. The "high cost of advertising" is an excuse. What's the real reason MNKD isn't yet advertising? You sound like selling Afrezza is as easy selling some off the counter item. I will stop there |
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