MNKD Management, LISTEN TO A GENIUS!

[careful2invest]

Alfred Manns own words... “take care of the patients and everything else will take care of itself”.

1)How can you take care of patients if the patients have never heard of AFREZZA?
2)How can you take care of patients if the patients doctors have never heard of AFREZZA?
3)How can the doctors take care of patients if the doctors are not assured that AFREZZA (is even here) let alone here to stay?

ONE WORD... ADVERTISING!!!

And please, (to those on this mb) No more excuses about how the lable changes need to happen first.
Or this or that needs to happen first. AFREZZA is impressive enough in its own right without the (extremely important) label changes that are hopefully in our future.

According to Matt, The biggest hurdle with insurance has taken place.
70% of all prescrictions are approved with little or no pre authorization issues. (Words to that effect)
That is more than a large enough percentage to reach success.
There are various ways in which to advertise that do not break the bank.

What can be said now about the benefits of AFREZZA, is more than enough to stimulate interest.
As FDA approves other studies that prove AFREZZA to be superior, those points can be brought to light in future ad's.
IMO, While we have made advancements,  WE are still burning daylight.
MNKD has an FDA approved, REVOLUTIONARY treatment for diabetes.
And basically no one has ever heard of it?
It just does not make sense!

Alfred Mann was a genius!
Listen to a genius!!
GLTA TRUE LONGS!

[bradleysbest]

Preach on!

[Deleted]

Has or has not MannKind expanded sufficient resources to make diabetes aware of Afrezza? I have informed several diabetics about Afrezza, unfortunately in addition to the lack of cooperation from doctors, the biggest obstacle for them to overcome is the $ out of pocket. One is a multimillionaire with potential toe amputation, another earns a decent salary with kidney failure symptoms, a third with eye issues. At some point, diabetics have to take responsibility for their health, seek solutions and be willing to spend $ to solve their issue and prevent complications.

Perhaps the ancients had it right: it is easier for a camel to jump through the eye of a needle than give up some of their $.

[sportsrancho]

Feb 12, 2017 18:14:58 GMT -5 @kastanes said:

Has or has not MannKind expanded sufficient resources to make diabetes aware of Afrezza? I have informed several diabetics about Afrezza, unfortunately in addition to the lack of cooperation from doctors, the biggest obstacle for them to overcome is the $ out of pocket. One is a multimillionaire with potential toe amputation, another earns a decent salary with kidney failure symptoms, a third with eye issues. At some point, diabetics have to take responsibility for their health, seek solutions and be willing to spend $ to solve their issue and prevent complications.

Perhaps the ancients had it right: it is easier for a camel to jump through the eye of a needle than give up some of their $.

I do not understand...I've been told the reason Tom only pays $60 out of pocket for his son is because he can afford good health insurance. Don't these rich people have good healthcare? Tom is with Health Net. I can tell you though that when he started it was $30 copay. In the last year it has doubled:-(

[Deleted]

I'm not sure at what cost diabetics would be willing to spend their $ to prevent amputation, eye deterioration and kidney dialysis. Seems like these people care more about $ than their health. MannKind has its work cut-out for them.

[agedhippie]

Feb 12, 2017 19:07:58 GMT -5 @kastanes said:

I'm not sure at what cost diabetics would be willing to spend their $ to prevent amputation, eye deterioration and kidney dialysis. Seems like these people care more about $ than their health. MannKind has its work cut-out for them.

I started this reply about four times!

It's psychology. If the current treatment appears good enough right now then the need for money usually wins - jam today beats jam tomorrow. People care about their health but don't expect complications and are surprised when they arrive. Then again you can have perfect numbers and still get complications, it's one of the joys of diabetes and people tend to get quite fatalistic about it.

One of the biggest causes of eye deterioration among women with diabetes is pregnancy. Retinopathy increases during pregnancy and while it settles down afterwards there is always residual damage. 

[peppy]

The current treatment is barbaric.
Like so much of medicine.
You can tell your self it is good enough, if you want to.

Regarding type two, out of site, out of mind.

[prosper]

Whenever I read posts in this direction I always keep coming back to the same question/answer. Where's the money necessary to pay for any meaningful impact in ads.
The only way I can see is to blow the whole possible ad budget in a repeated/frequency push in a small market area to prove the concept of ads working. Don't start until Docs, insurance, and local inventory with fast reaction is in place.
Before the now 3 titration packs were available risk of failure by new users was guaranteed.