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Post by wgreystone on Mar 30, 2017 22:48:30 GMT -5
While waiting for FDA to approve MNKD's ad, can MNKD spare a little money to sponsor VDEX for some ad, at least through radio stations? Obviously VDEX is in early stage of acquiring patients. If fully booked, they should be able to serve at least 100 patients a week (100 NRX). So they definitely need some visibility locally.
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Post by dreamboatcruise on Mar 30, 2017 23:05:18 GMT -5
While waiting for FDA to approve MNKD's ad, can MNKD spare a little money to sponsor VDEX for some ad, at least through radio stations? Obviously VDEX is in early stage of acquiring patients. If fully booked, they should be able to serve at least 100 patients a week (100 NRX). So they definitely need some visibility locally. Drug companies can't give things to doctors or clinics. The restrictions apparently even prevented MNKD from providing spirometers to doctors offices. Can't see how money for ads would be allowed. However, MNKD could certainly run ads for Afrezza targeted within the geographic area of VDEX and then presumably MNKD lists VDEX in its prescriber database. LA is an expensive ad market. |
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Post by babaoriley on Mar 31, 2017 1:04:20 GMT -5
"LA is an expensive ad market." True, but what if you and I and a few other Anglenos had our cars customized with Afrezza propaganda, like the Mary Kay Cosmetic cars? We could cover a lot more ground that Matt and Mike in those ridiculous sandwich boards!  |
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Post by careful2invest on Mar 31, 2017 10:06:11 GMT -5
While waiting for FDA to approve MNKD's ad, can MNKD spare a little money to sponsor VDEX for some ad, at least through radio stations? Obviously VDEX is in early stage of acquiring patients. If fully booked, they should be able to serve at least 100 patients a week (100 NRX). So they definitely need some visibility locally. Vdex should sponsor Vdex! Vdex is another company with pie in the sky talk and they only have one location opened 1.5 years later? Or have they opened any more? It just does not make sense! |
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Post by dreamboatcruise on Mar 31, 2017 10:48:49 GMT -5
While waiting for FDA to approve MNKD's ad, can MNKD spare a little money to sponsor VDEX for some ad, at least through radio stations? Obviously VDEX is in early stage of acquiring patients. If fully booked, they should be able to serve at least 100 patients a week (100 NRX). So they definitely need some visibility locally. Vdex should sponsor Vdex! Vdex is another company with pie in the sky talk and they only have one location opened 1.5 years later? Or have they opened any more? It just does not make sense! They probably are waiting to see whether they can be profitable before plowing money into opening more locations. That would make sense to me if I were an investor in VDEX. Here on proboards someone posted an article from 2-3 years ago about how clinics trying to provide more patient personalized, education oriented diabetes care have closed not because they weren't successful in improving outcomes but because the payers have a system that doesn't reimburse in a way that makes it financially viable. If I were an investor in VDEX, I'd certainly know that info and would thus want to prove out a new model at one clinic before scaling up what might possibly still be a money losing proposition. |
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Post by matt on Mar 31, 2017 12:42:53 GMT -5
While waiting for FDA to approve MNKD's ad, can MNKD spare a little money to sponsor VDEX for some ad, at least through radio stations? Obviously VDEX is in early stage of acquiring patients. If fully booked, they should be able to serve at least 100 patients a week (100 NRX). So they definitely need some visibility locally. Drug companies can't give things to doctors or clinics. Drug companies can give doctors anything they want so long as the physician services are not reimbursed by the federal government. However, if that physician also treats Medicare that pretty much makes it illegal under the Stark Act. Even if the doctor does not see Medicare patients, there are many state laws that are similar to the Stark Act to make the strategy not worth it. Cooperative advertising is allowed, but if Mannkind is sponsoring the ad and Afrezza is mentioned by name then all the same warnings have to be displayed. It is swapping one FDA holding pattern for another. It would be convenient to have a middle man circumvent the regulations, but life is not that easy. |
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