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Post by digger on Feb 23, 2018 9:55:19 GMT -5
Novo and fiasp has this -- www.cnbc.com/2018/02/05/pr-newswire-novo-nordisk-launches-ozempica-and-fiaspa-expanding-treatment-options-for-adults-with-diabetes.html -- " -- does MNKD have anything comparable: "Fiasp® is the first fast-acting mealtime insulin injection that does not have a pre-meal dosing recommendation. Fiasp® should be administered at the beginning of a meal or within 20 minutes after starting a meal due to its appearance in the blood in approximately 2.5 minutes. The list price of Fiasp® is the same as mealtime insulin NovoLog® and eligible patients with commercial insurance can use the Novo Nordisk Instant Savings Card to reduce co-pays for Fiasp® to as low as $25 per 30-day supply for up to two years."
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Post by digger on Feb 23, 2018 10:08:43 GMT -5
I also noticed this -- consumermedsafety.org/medication-safety-articles/item/832-preventing-mix-ups-between-various-types-of-insulin-in-the-home -- where's afrezza: "Rapid-acting insulin starts working in 15 minutes, is strongest in 1 to 3 hours, and lasts up to 6 hours. Because of its quick onset of action, it is best taken immediately before a meal to help break down the carbohydrates in food into energy. Examples include insulin lispro (Humalog), insulin aspart (Novolog), and insulin glulisine (Apidra). Note: An ultra-rapid-acting insulin is also available, Fiasp (insulin aspart), which starts working about 6 minutes earlier, peaks about 7 minutes earlier, and works harder during the first 30 minutes compared to traditional rapid-acting insulin aspart."
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Post by bill on Feb 23, 2018 10:42:37 GMT -5
I really like what you wrote Mr. Castagna. I hope he reads it. I thought it was well written and compelling, and I agree with you that Mike is really good at talking to media. One of the things that he said in an interview that resonated with me was that insulin is the one hormone where the last treatment option is hormone supplement. He asked "Why is that?" It is the opposite of conventional hormone treatments for problems with thyroid, et cetera. I think I know the answer (and he does too of course) but would have liked him to answer his own question with the struggles of blood glucose monitoring, titration, and hypoglycemia, and yes, the damned needles. While I like and agree with what you sent to Mike, I do also think that a very compelling advertisement can be done with a tail of two diabetics. They sit down to lunch. One retires to the restroom to inject their abdomen 20 minutes before their meal, while the other inhales Afrezza with their meal. All by itself that is an important message, but a whole series of ads can build on this experience. How about an add showing Afrezza for corrections? Showing how injections can be used but Afrezza to tame excursions? Partnering with a CGM vendor for marketing would be good too. This is my fave:-) While I like and agree with what you sent to Mike, I do also think that a very compelling advertisement can be done with a tail of two diabetics. They sit down to lunch. One retires to the restroom to inject their abdomen 20 minutes before their meal, while the other inhales Afrezza with their meal. All by itself that is an important message Get Laura! I’ve never seen anybody make it look so easy. @sportsrancho - Love it. How about adding screenshots of their CGM readings to the video?
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Post by tw12 on Feb 23, 2018 10:53:04 GMT -5
Note to all ProBoarders, especially those of us who love creative and positive thinking:
Please expand on the terrific ideas already expressed in this thread and of course offer your own concepts, notions, thoughts, whatever occurs to you. No filters, no rules, no constraints. Just please keep them positive and as creative as possible.
On March 1, I'll forward all of them unedited directly to MannKind's new advertising agency (as soon as I find out who they are). This of course will help jump start their creative sessions and accelerate the new messaging we so urgently need!
And who knows...maybe your wacky and wonderful idea will be the one that makes the final cut!
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Post by peppy on Feb 23, 2018 10:54:10 GMT -5
Novo and fiasp has this -- www.cnbc.com/2018/02/05/pr-newswire-novo-nordisk-launches-ozempica-and-fiaspa-expanding-treatment-options-for-adults-with-diabetes.html -- " -- does MNKD have anything comparable: "Fiasp® is the first fast-acting mealtime insulin injection that does not have a pre-meal dosing recommendation. Fiasp® should be administered at the beginning of a meal or within 20 minutes after starting a meal due to its appearance in the blood in approximately 2.5 minutes. The list price of Fiasp® is the same as mealtime insulin NovoLog® and eligible patients with commercial insurance can use the Novo Nordisk Instant Savings Card to reduce co-pays for Fiasp® to as low as $25 per 30-day supply for up to two years." Buyer beware.
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Post by digger on Feb 23, 2018 13:35:43 GMT -5
Novo and fiasp has this -- www.cnbc.com/2018/02/05/pr-newswire-novo-nordisk-launches-ozempica-and-fiaspa-expanding-treatment-options-for-adults-with-diabetes.html -- " -- does MNKD have anything comparable: "Fiasp® is the first fast-acting mealtime insulin injection that does not have a pre-meal dosing recommendation. Fiasp® should be administered at the beginning of a meal or within 20 minutes after starting a meal due to its appearance in the blood in approximately 2.5 minutes. The list price of Fiasp® is the same as mealtime insulin NovoLog® and eligible patients with commercial insurance can use the Novo Nordisk Instant Savings Card to reduce co-pays for Fiasp® to as low as $25 per 30-day supply for up to two years." Buyer beware. Fine, but where does anyone see that comparison? It's not advertised by MNKD, is it? Novo's got CNBC broadcasting when fiasp should be taken -- from before a meal until 20 mins after. Afrezza's instructions still say take at the beginning of a meal. The fiasp story implies that it starts to work within 2.5 mins while that chart just gives "time to first measurable effect." Which one will catch the diabetic's eye? Which one will they remember when they go to the doctor?
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Post by peppy on Feb 23, 2018 13:41:42 GMT -5
There are a lot of things the doctor doesn't tell you. keep smiling. take the blue pill.
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Post by sportsrancho on Feb 23, 2018 14:20:31 GMT -5
There are a lot of things the doctor doesn't tell you. keep smiling. take the blue pill. Lol! There’s a rule at my house, leave the blue pill at the door! Years ago this man came to take me out to dinner, then he left and went home. The next day he called me and said, “This is really really embarrassing but when I dropped my keys and been over to pick them up I must’ve lost my little blue pill. It was in my shirt pocket. It’s probably in your living room carpet and I didn’t want your dog to eat it and die. And by the way, it cost 10 bucks! So could you save it for me?” I said, nope..finders keepers:-)
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Post by gamblerjag on Feb 23, 2018 14:39:43 GMT -5
And Sports saved it for Peet!
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Post by mytakeonit on Feb 23, 2018 18:24:58 GMT -5
Awww ... that guy loss twice ... or thrice. Let's see ... dinner ... $10 blue pill ... and, and something that I can't put my finger on yet. But, he definitely had www.youtube.com/watch?v=cJVewWbeBiY
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Post by dreamboatcruise on Feb 23, 2018 19:28:44 GMT -5
One pill makes you larger, and one pill makes you small And the ones that mother gives you, don't do anything at all
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Post by sportsrancho on Feb 23, 2018 20:32:30 GMT -5
Awww ... that guy loss twice ... or thrice. Let's see ... dinner ... $10 blue pill ... and, and something that I can't put my finger on yet. But, he definitely had www.youtube.com/watch?v=cJVewWbeBiY Lol, perfect song :-) High Hopes...something we all have here!
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Post by rockstarrick on Feb 24, 2018 0:27:36 GMT -5
There are a lot of things the doctor doesn't tell you. keep smiling. take the blue pill. Lol! There’s a rule at my house, leave the blue pill at the door! Years ago this man came to take me out to dinner, then he left and went home. The next day he called me and said, “This is really really embarrassing but when I dropped my keys and been over to pick them up I must’ve lost my little blue pill. It was in my shirt pocket. It’s probably in your living room carpet and I didn’t want your dog to eat it and die. And by the way, it cost 10 bucks! So could you save it for me?” I said, nope..finders keepers:-) A Woman with a Blue pill now that what I’m talking about. 😎
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Post by barnstormer on Feb 24, 2018 1:02:21 GMT -5
I can't believe MNKD hasn't tested the dreamboat/TS with the "blue pill". Fast in fast out like "Outsulin". While on the subject of advertising (we were weren't we)? I am glad that little purple creature has vanished along with the marketing people who thought that would be a good idea.
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Post by mnholdem on Feb 24, 2018 5:49:07 GMT -5
Lol! There’s a rule at my house, leave the blue pill at the door! Years ago this man came to take me out to dinner, then he left and went home. The next day he called me and said, “This is really really embarrassing but when I dropped my keys and been over to pick them up I must’ve lost my little blue pill. It was in my shirt pocket. It’s probably in your living room carpet and I didn’t want your dog to eat it and die. And by the way, it cost 10 bucks! So could you save it for me?” I said, nope..finders keepers:-) A Woman with a Blue pill now that what I’m talking about. 😎 "Leave the blue pill at the door"? What, is there a bowl for them there?
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