What Mannkind needs to do

[fldave007]

This is not rocket science and this is what Mnkd needs to do:

1.  Mnkd should have concentrated all it sales personnel to 5-6 major markets like Miami, NYC, Los Angeles, Chicago, Dallas and Philadelphia.  

2. Commercials should have been hard hitting and impactful not the garbage they put out with the lame ass company they used.  Use sport stars or actors, actresses that have diabetes to make the pitch.  ie a football player coming to the bench taking a hit off dreamboat then going back in and making the game winning catch, you get the idea.  Or using a young person (18) showing 100's of hypodermics sticking in him/her and then show puffing the inhaler which would you choose.  Come on there are a million better ideas than the junk they used.  

3. Update the damn website it's a joke.

4. Give a 3 month supply free to any diabetic that wants to try it to see for themselves the real results.

5.  Do something soon to screw the shorts, they are killing us and this company.

[dh4mizzou]

www.mannkindcorp.com/about-us/contact-us/

[lojothehus]

I agree with you fldave007, but the only thing I would add is updating their Website with testimonials, links to news clips; animations depicting fast action and no needles. I am not into advertising, but one thing I know for sure is that you have to make it where people HAVE to have your product.  "No more needles, and fast-acting Insulin," Fight Diabetes, don't let Diabetes fight you!

It's simple and it surely beat hamburgers falling out of the sky. " Remember MNKD, scare the shorts away and Mankind and Afrezza are here to stay."

[nylefty]

One thing the amateur advertising geniuses who post their ideas on this board seem to forget is that the FDA keeps a close rein on prescription drug advertising. For one thing, you can't go beyond what it says on the label. And no, you can't feature a celebrity (or anybody else) recounting the great results he or she has gotten by using Afrezza. Anecdotal evidence is NOT allowed.

[tiberious]

Mar 6, 2018 13:14:57 GMT -5 fldave007 said:

This is not rocket science and this is what Mnkd needs to do:

1.  Mnkd should have concentrated all it sales personnel to 5-6 major markets like Miami, NYC, Los Angeles, Chicago, Dallas and Philadelphia.  

2. Commercials should have been hard hitting and impactful not the garbage they put out with the lame ass company they used.  Use sport stars or actors, actresses that have diabetes to make the pitch.  ie a football player coming to the bench taking a hit off dreamboat then going back in and making the game winning catch, you get the idea.  Or using a young person (18) showing 100's of hypodermics sticking in him/her and then show puffing the inhaler which would you choose.  Come on there are a million better ideas than the junk they used.  

3. Update the damn website it's a joke.

4. Give a 3 month supply free to any diabetic that wants to try it to see for themselves the real results.

5.  Do something soon to screw the shorts, they are killing us and this company.

to your point the front page of Afrezza.com is uninspiring and shows a static image of an inhaler being held in the corner.  If I tell somebody about Afrezza and they go and google it up and find this page it should have a video on permanent loop front and center of someone popping in a cartridge and inhaling in the goodness.  The whole point is illustrate both ease of use and effectiveness.  How about comparing the new FDA prescribing guidelines to the other stuff out there to show how much faster it is (marketing team) instead of just saying it starts in 12?

[lennymnkd]

Im sure they can cherry pick what and what can not be said in adds , a lot of the due diligence has been done and right in front of them ...from existing adds ! But with that said , those hamburger adds have got to go .....to much wasted time .

[lojothehus]

Mar 6, 2018 15:02:42 GMT -5 nylefty said:

One thing the amateur advertising geniuses who post their ideas on this board seem to forget is that the FDA keeps a close rein on prescription drug advertising. For one thing, you can't go beyond what it says on the label. And no, you can't feature a celebrity (or anybody else) recounting the great results he or she has gotten by using Afrezza. Anecdotal evidence is NOT allowed.

They do not have to go beyond what is on the label to advertise the drug properly, and yes you can feature a celebrity or anybody else in the commercials.  Those were not cartoon characters in the hamburger floating commercial. One thing amateur advertising geniuses realize is that there are several ways that you can go around the FDA to make a meaningful commercial.

[nylefty]

Mar 6, 2018 16:07:04 GMT -5 lojothehus said:

Mar 6, 2018 15:02:42 GMT -5 nylefty said:

One thing the amateur advertising geniuses who post their ideas on this board seem to forget is that the FDA keeps a close rein on prescription drug advertising. For one thing, you can't go beyond what it says on the label. And no, you can't feature a celebrity (or anybody else) recounting the great results he or she has gotten by using Afrezza. Anecdotal evidence is NOT allowed.

They do not have to go beyond what is on the label to advertise the drug properly, and yes you can feature a celebrity or anybody else in the commercials.  Those were not cartoon characters in the hamburger floating commercial. One thing amateur advertising geniuses realize is that there are several ways that you can go around the FDA to make a meaningful commercial.

You can use a celebrity to say "I asked my doctor about Afrezza," but he or she can't say that it helped him or her.  I agree that the floating hamburger commercial wasn't very good (it was produced before the label change), but testimonials are NOT allowed. Many of the ad suggestions posted on this board would have been used for other prescription drugs, but they haven't been because of the FDA.

[mytakeonit]

On this item ... 4. Give a 3 month supply free to any diabetic that wants to try it to see for themselves the real results.

So how many diabetics are there in the US? ... Times 3 months supply ... equals ... YIKES !!!

[nylefty]

2. Commercials should have been hard hitting and impactful not the garbage they put out with the lame ass company they used.  Use sport stars or actors, actresses that have diabetes to make the pitch.  ie a football player coming to the bench taking a hit off dreamboat then going back in and making the game winning catch, you get the idea. 

This has to be the worst idea I've seen, given our cash situation. First, you'd have to get at least 22 football players and at least one coach to join my old union, SAG-AFTRA. Then you'd have to recruit thousands of people to comprise a crowd (you could use recorded crowd noise, but that would be cheesy). Then you'd have to pay these people at least union scale for appearing in the commercial and then at least some of them every time the commercial aired.  These talent fees, along with all the other production costs (including the rent of a stadium) and the costs of airing the ad would cost us tens of millions of dollars. Not practical.
 

[sportsrancho]

I’m going with my original idea, Laura walks into a restaurant looking for her blind date. All eyes are on her. Cut to him giving himself a shot out in the parking lot.
They meet, sit down and order. After they start to eat she whips out the dreamboat, takes a long inhale, smiles, and drops it back in her purse. She says, “Oh by the way, I’m T1.” His mouth drops open in shock, he says,” so am I! But what was that?”
She explains how it works like she did in that segment where she was walking around her kitchen making it look like the easiest thing on earth.
Then she takes her lipstick out, puts it on...and drops that back in her purse. (Inferring it takes about the exact same amount of time.)

[mytakeonit]

When Laura walks into a restaurant and all eyes are on her ... it's easy for her to find a blind date. Okay, I'll drop that thought. I'll also drop the thought of shooting up in the parking lot. Wow, cops would be all over the place.

I like the Laura idea, but let's start over.

[digger]

Mar 6, 2018 16:21:10 GMT -5 nylefty said:

Mar 6, 2018 16:07:04 GMT -5 lojothehus said:

They do not have to go beyond what is on the label to advertise the drug properly, and yes you can feature a celebrity or anybody else in the commercials.  Those were not cartoon characters in the hamburger floating commercial. One thing amateur advertising geniuses realize is that there are several ways that you can go around the FDA to make a meaningful commercial.

You can use a celebrity to say "I asked my doctor about Afrezza," but he or she can't say that it helped him or her.  I agree that the floating hamburger commercial wasn't very good (it was produced before the label change), but testimonials are NOT allowed. Many of the ad suggestions posted on this board would have been used for other prescription drugs, but they haven't been because of the FDA.

This guy sounds like he's saying novolog flexpen helped him -- www.ispot.tv/ad/7kOT/novolog-flexpen-featuring-charlie-kimball

What I noticed more was that he spent about 40 of the 60 seconds reading the warnings and adverse effects of using the pen.  I would presume afrezza would require even more because of the black box and spirometry requirement.

[nylefty]

Mar 6, 2018 22:36:51 GMT -5 digger said:

Mar 6, 2018 16:21:10 GMT -5 nylefty said:

You can use a celebrity to say "I asked my doctor about Afrezza," but he or she can't say that it helped him or her.  I agree that the floating hamburger commercial wasn't very good (it was produced before the label change), but testimonials are NOT allowed. Many of the ad suggestions posted on this board would have been used for other prescription drugs, but they haven't been because of the FDA.

This guy sounds like he's saying novolog flexpen helped him -- www.ispot.tv/ad/7kOT/novolog-flexpen-featuring-charlie-kimball

No, he never said it helped him control his blood sugar levels, although I'm surprised that he goes as far as he does.

[digger]

Mar 6, 2018 23:53:12 GMT -5 nylefty said:

Mar 6, 2018 22:36:51 GMT -5 digger said:

This guy sounds like he's saying novolog flexpen helped him -- www.ispot.tv/ad/7kOT/novolog-flexpen-featuring-charlie-kimball

What I noticed more was that he spent about 40 of the 60 seconds reading the warnings and adverse effects of using the pen.  I would presume afrezza would require even more because of the black box and spirometry requirement.

No, he never says it helped him control his sugar levels, although I'm surprised that he goes as far as he does.

But the implication it helps him is there nonetheless. I was more interested in how much time he spent on the warnings and adverse effects.  I never saw any of the afrezza commercials. How much time did they spend on relating the warnings and adverse effects?  Sort of defeats the whole purpose to spend the entire commercial warning people about the drug.