|
|
Post by goyocafe on Mar 7, 2018 1:32:16 GMT -5
No, he never says it helped him control his sugar levels, although I'm surprised that he goes as far as he does. But the implication it helps him is there nonetheless. I was more interested in how much time he spent on the warnings and adverse effects. I never saw any of the afrezza commercials. How much time did they spend on relating the warnings and adverse effects? Sort of defeats the whole purpose to spend the entire commercial warning people about the drug. I recall someone posted 15-20 seconds of content and the balance of the one minute add was dedicated too warnings. |
|
|
|
Post by nylefty on Mar 7, 2018 1:41:51 GMT -5
No, he never says it helped him control his sugar levels, although I'm surprised that he goes as far as he does. But the implication it helps him is there nonetheless. I was more interested in how much time he spent on the warnings and adverse effects. I never saw any of the afrezza commercials. How much time did they spend on relating the warnings and adverse effects? Sort of defeats the whole purpose to spend the entire commercial warning people about the drug. There's only been one TV commercial for Afrezza and like almost all prescription drug ads the effort was to distract the viewer from the warnings with pretty pictures of happy people doing interesting things. Studies have shown that if you can distract the viewer enough he or she won't remember the warnings but will remember the positive images and associate them with the drug (if I take this drug I too can be happy!). |
|
|
|
Post by traderdennis on Mar 7, 2018 9:19:03 GMT -5
This has to be the worst idea I've seen, given our cash situation. First, you'd have to get at least 22 football players and at least one coach to join my old union, SAG-AFTRA. Then you'd have to recruit thousands of people to comprise a crowd (you could use recorded crowd noise, but that would be cheesy). Then you'd have to pay these people at least union scale for appearing in the commercial and then at least some of them every time the commercial aired. These talent fees, along with all the other production costs (including the rent of a stadium) and the costs of airing the ad would cost us tens of millions of dollars. Not practical. Or just film the commercial outside the USA. |
|
|
|
Post by barnstormer on Mar 7, 2018 9:42:03 GMT -5
Why not shoot a commercial in a Doctor's office with an actractive doctor like the one in the dry eyes commercial. Patient complains about injection site problems and using the pen in public places. The doctor says there is an alternative available that will help solve both problems and give you excellent control of your blood sugars. Cut away to a scene with the patient out at a restaurant (lots of hamburgers ect.) with friends. Patient whips out her dreamboat, takes a puff and enjoys the day. Fade to black.
|
|
|
|
Post by peppy on Mar 7, 2018 9:53:14 GMT -5
Why not shoot a commercial in a Doctor's office with an actractive doctor like the one in the dry eyes commercial. Patient complains about injection site problems and using the pen in public places. The doctor says there is an alternative available that will help solve both problems and give you excellent control of your blood sugars. Cut away to a scene with the patient out at a restaurant (lots of hamburgers ect.) with friends. Patient whips out her dreamboat, takes a puff and enjoys the day. Fade to black. MNKD needs to take that money to get on the blue cross blue shield formulary in California. (Was that the formulary Mike mentioned? CVS) All the commercials in the world, lose their impact with a 600 dollar a month bill. Kind of like BMW. |
|
|
|
Post by tiberious on Mar 7, 2018 9:59:36 GMT -5
Why not shoot a commercial in a Doctor's office with an actractive doctor like the one in the dry eyes commercial. Patient complains about injection site problems and using the pen in public places. The doctor says there is an alternative available that will help solve both problems and give you excellent control of your blood sugars. Cut away to a scene with the patient out at a restaurant (lots of hamburgers ect.) with friends. Patient whips out her dreamboat, takes a puff and enjoys the day. Fade to black. Nice commercial the only thing I would think to add is a quick pan to the injection site area on upper outer arm showing typical injection site issues (actual patient required) |
|
|
|
Post by sportsrancho on Mar 7, 2018 11:42:50 GMT -5
Why not shoot a commercial in a Doctor's office with an actractive doctor like the one in the dry eyes commercial. Patient complains about injection site problems and using the pen in public places. The doctor says there is an alternative available that will help solve both problems and give you excellent control of your blood sugars. Cut away to a scene with the patient out at a restaurant (lots of hamburgers ect.) with friends. Patient whips out her dreamboat, takes a puff and enjoys the day. Fade to black. Yes, add the injection site to the mix. Low cost. The doctor should have a cgm in hand. I can’t remember any other commercials like it out there. E-mail it off barn:-) |
|
|
|
Post by sportsrancho on Mar 7, 2018 12:01:02 GMT -5
In my opinion you really need commercials. You can educate the Endo’s but they’re not going to put half their practice on Afrezza just because they understand it. ( Its to much work) They need to see a push from the patients and then because they understand it they will go ahead and prescribe.
|
|
|
|
Post by rombic33 on Mar 7, 2018 12:14:59 GMT -5
How come that MNKD doesn’t know what and how?
|
|
|
|
Post by peppy on Mar 7, 2018 12:17:25 GMT -5
Why not shoot a commercial in a Doctor's office with an actractive doctor like the one in the dry eyes commercial. Patient complains about injection site problems and using the pen in public places. The doctor says there is an alternative available that will help solve both problems and give you excellent control of your blood sugars. Cut away to a scene with the patient out at a restaurant (lots of hamburgers ect.) with friends. Patient whips out her dreamboat, takes a puff and enjoys the day. Fade to black. Yes, add the injection site to the mix. Low cost. The doctor should have a cgm in hand. I can’t remember any other commercials like it out there. E-mail it off barn:-) ok, I'll bite. Tired of running high and feeling like chit?
Stop the Spike with Afrezza (insulin human )
Control the spike. Afrezza (insulin human).
www.accessdata.fda.gov/drugsatfda_docs/label/2014/022472lbl.pdf
For more information please go to www.afrezza.com
-----------------------------------------------------------------
twitter.com/hashtag/afrezza?f=images&vertical=default&lang=en
|
|
|
|
Post by tiberious on Mar 7, 2018 12:27:04 GMT -5
In my opinion you really need commercials. You can educate the Endo’s but they’re not going to put half their practice on Afrezza just because they understand it. ( Its to much work) They need to see a push from the patients and then because they understand it they will go ahead and prescribe. Agreed 100%.. So who do we email our commercial pitch to over there? |
|
|
|
Post by sportsrancho on Mar 7, 2018 12:43:46 GMT -5
mcastagna@mannkindcorp.com
|
|
|
|
Post by whale1r1 on Mar 7, 2018 13:47:50 GMT -5
CEO gave a very impressive response
We are updating website should be launched next month. Many comments are well deserved and we are working to change many.
|
|
|
|
Post by babaoriley on Mar 7, 2018 14:18:26 GMT -5
I’m going with my original idea, Laura walks into a restaurant looking for her blind date. All eyes are on her. Cut to him giving himself a shot out in the parking lot. They meet, sit down and order. After they start to eat she whips out the dreamboat, takes a long inhale, smiles, and drops it back in her purse. She says, “Oh by the way, I’m T1.” His mouth drops open in shock, he says,” so am I! But what was that?” She explains how it works like she did in that segment where she was walking around her kitchen making it look like the easiest thing on earth. Then she takes her lipstick out, puts it on...and drops that back in her purse. (Inferring it takes about the exact same amount of time.) That's a great idea, Sports. Another layer of talent revealed! I would love to embellish your idea a bit, but the tougher liane would not like it.  |
|
|
|
Post by sportsrancho on Mar 7, 2018 15:31:11 GMT -5
I’m going with my original idea, Laura walks into a restaurant looking for her blind date. All eyes are on her. Cut to him giving himself a shot out in the parking lot. They meet, sit down and order. After they start to eat she whips out the dreamboat, takes a long inhale, smiles, and drops it back in her purse. She says, “Oh by the way, I’m T1.” His mouth drops open in shock, he says,” so am I! But what was that?” She explains how it works like she did in that segment where she was walking around her kitchen making it look like the easiest thing on earth. Then she takes her lipstick out, puts it on...and drops that back in her purse. (Inferring it takes about the exact same amount of time.) That's a great idea, Sports. Another layer of talent revealed! I would love to embellish your idea a bit, but the tougher liane would not like it. Adding to that, wouldn’t it be fun to have a co- promotional commercial with the Abbott CGM:-)) Of course they walk out hand-in-hand while the warnings are playing but everybody still watching Laura. |
|
