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Post by tw12 on Sept 21, 2018 10:31:06 GMT -5
I saw those two on MSNBC in the eastern Massachusetts market....Cape and Islands.
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Post by sportsrancho on Sept 21, 2018 10:52:46 GMT -5
Too many people to keep up with on StockTwits, most have seen the commercial two or three times in a row the same night.
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Post by itellthefuture777 on Sept 22, 2018 10:40:05 GMT -5
The #1 station Fox news has Afrezza commericals...This is a change of gears..nice!
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Post by prcgorman2 on Sept 22, 2018 15:52:31 GMT -5
Reprinting a post from Groundhog Day because I feel guilty making the comments there off thread (which I too often do), so I thought I'd place it where it really belongs. I also want to mention that I am pleased that our CEO Dr. Castagna is aggressively pursuing DTC using TV ads. I haven't seen the ads yet but my oldest daughter who lives nearby sent a screen pic. Here's the earlier post.... I've not seen the commercial but I've never seen an Afrezza advertisement I thought was compelling. I've been thinking about this issue a lot lately. Direct To Consumer (DTC) advertising is expensive so you really want to get the most for your money. The FDA has a bunch of rules about what drug companies can say and in which media. I haven't reviewed the rules in a couple of years, but it's worth noting they and Congress have both thought more than once about not permitting advertising to the public. Not all countries allow DTC. If I remember right, TV commercials have to go through a multi-step FDA approval process. I've also been reading lately on social psychology and marketing aimed at trend making. I think two things are clear to me. One is, a fad (which is a relatively short-lived trend) needs a "label". Outsilin is an awful, kitchy attempt at being clever. I've never seen anyone make a positive remark about the marketing phrase. I think it insults the intelligence of PWDs who take their self-treatment deadly seriously (because they have to), and the intelligence of PCP/Endo care providers. The other thing I think I know is that because the amount of time that is available in a TV commercial to catch-and-hold the attention of a viewer (many of whom instantly mute the TV at the first instant of commercial interruption), the label has to be laser-focused on the value proposition to the consumer. If we have to distill the value of Afrezza into a single item for the consumer to know, it just has to be the faster onset of effective action of the insulin as compared to insulin aspart. Just as RAA was an advance over what came before it, Afrezza is an advance over RAA. This difference in time is what makes Afrezza such a valuable asset. Afrezza quickly and effectively reduces the roller-coaster challenges associated with managing blood glucose time in range. And, oh yeah, it is also inhalable so it's route of administration is much easier, especially for young T1 children so I hope to goodness Mannkind doesn't take it's eye off of the pediatric trials. Anyway, that's it. Outsilin as a marketing slogan sucks. It has to be replaced with something that can be read/seen off of the TV screen. It needs to be catchy as a limirick. And it needs to emphasize the time value, even over (or in addition to) the ease-of-use of inhalable. The DTC needs to make it possible for PWDs and others to easily discuss Afrezza in the time it takes to ride an elevator. Outsilin ain't it. Read more: mnkd.proboards.com/thread/10490/groundhog-day?page=2#ixzz5Rria1NBlP.S. In the Groundhog Day thread, a comment remarking on my post suggested the music should be 2AM (aka "Just Breathe") by Anna Nalick. I had never heard the song before (although my wife was familiar with it) and I thought it was an excellent suggestion. The melody and lyrics are haunting, and the refrain is perfect to the situation. AND, the phrase, "Just breathe" is perfect as the "label" for a trend-making slogan in a TV ad. Done well, I can easily believe it could generate conversation that began with the question, "Have you seen the 'Just breathe' commercial"?
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Post by Deleted on Sept 29, 2018 7:36:22 GMT -5
Just saw an Afrezza commercial on Fox news channel in Lexington KY.
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Post by mnholdem on Oct 3, 2018 9:21:43 GMT -5
I saw my first Afrezza TV commercial in Minnesota last night. I was working in the garage (constructing a new tower stand for deer hunting) when I hear my wife yelling for me. I ran into the house thinking she had hurt herself or something and she's pointing to the television. Sure enough, the "Unexpected Moments" commercial was airing.
To be honest, I probably would never have caught the commercial on my own because I don't watch the Hallmark channel. I'm not into any of those "Prince Charming" type of romance movies (Overboard is more my style). Maybe I'll get lucky and Afrezza will be airing soon on the Outdoor Network??!!!
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Post by hellodolly on Oct 3, 2018 12:34:18 GMT -5
I saw my first Afrezza TV commercial in Minnesota last night. I was working in the garage (constructing a new tower stand for deer hunting) when I hear my wife yelling for me. I ran into the house thinking she had hurt herself or something and she's pointing to the television. Sure enough, the "Unexpected Moments" commercial was airing.
To be honest, I probably would never have caught the commercial on my own because I don't watch the Hallmark channel. I'm not into any of those "Prince Charming" type of romance movies (Overboard is more my style). Maybe I'll get lucky and Afrezza will be airing soon on the Outdoor Network??!!!
Wow. You're the last I suspected would get to see these ads. I have to lower the bar...lol! Let's see these on NBC, ABC, CBS, FOX and CNN.
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Post by careful2invest on Oct 3, 2018 15:59:59 GMT -5
I have seen Afrezza commercials on Fox quite a bit! My TV is rarely on any other network. GLTA!!
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Post by brotherm1 on Oct 20, 2018 12:20:30 GMT -5
Anyone still seeing them? I’ve not had the tube in for a long while now.
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Post by sportsrancho on Oct 22, 2018 12:55:36 GMT -5
I wonder what’s going on...we have no ads, no Facebook, no Twitter,no marketing, no TV? New marketing campaign 👌
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Post by hellodolly on Oct 22, 2018 13:04:18 GMT -5
I wonder what’s going on...we have no ads, no Facebook, no Twitter,no marketing, no TV? New marketing campaign 👌 You could be on to something... a new coordinated ad campaign across all the platforms. With a lot of eyes looking everywhere in the next two weeks (before the election) , this would be the perfect time for ad 2.0
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Post by goyocafe on Oct 22, 2018 13:11:06 GMT -5
I wonder what’s going on...we have no ads, no Facebook, no Twitter,no marketing, no TV? New marketing campaign 👌 You could be on to something... a new coordinated ad campaign across all the platforms. With a lot of eyes looking everywhere in the next two weeks (before the election) , this would be the perfect time for ad 2.0 Add to that no hiring, and the question gets even broader.
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Post by boca1girl on Oct 22, 2018 13:18:42 GMT -5
You could be on to something... a new coordinated ad campaign across all the platforms. With a lot of eyes looking everywhere in the next two weeks (before the election) , this would be the perfect time for ad 2.0 Add to that no hiring, and the question gets even broader. Maybe they just don’t have the cash and have to take a pause. I don’t think we’ve received the $45M from United yet and we have very little cash on hand at present.
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Post by jkendra on Oct 22, 2018 13:22:55 GMT -5
Add to that no hiring, and the question gets even broader. Maybe they just don’t have the cash and have to take a pause. I don’t think we’ve received the $45M from United yet and we have very little cash on hand at present.
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Post by otcbbking on Oct 22, 2018 13:24:11 GMT -5
I wonder what’s going on...we have no ads, no Facebook, no Twitter,no marketing, no TV? New marketing campaign 👌 Maybe waiting to rollout with a partner? Or maybe achieved “ultra rapid” or “superior” designation?
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