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Post by suebeeee1 on Jul 3, 2015 10:12:06 GMT -5
Am I the only one that doesn't like the visual in the Afrezza ad? What is the deal with that guy (looks like an old guy from the late 1950's) and why no female? Afrezza is for both men and women, upscale and downscale. To be honest I'm happy to see an ad but I'm disappointed with the execution. Nope....make that two of us. Clearly, (to me), it would have been nicer had they used a more appealing model,. However, my guess tells me that they have all sorts of statistics, focus groups, knowledge of the magazine readership, etc, that tells them what kind of person would be most appealing to this group. Of course, this may not say much about the readership, but if they like it, it doesn't matter if I do. I'll just take it that we finally are in print.
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Post by kball on Jul 3, 2015 11:15:57 GMT -5
My impression is that this is one of a series in the same format. There will be lots of different people used. Someone suggested that these people are actual Afrezza users. Does anyone know if this is correct?I believe "Jackie" from Sam's a1c club is among those in an ad already...or maybe she was on the website?
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Post by bradleysbest on Jul 3, 2015 12:06:01 GMT -5
Calm down & be thankful DTC has begun! I have a lot more faith in SNY's marketing team & Havas than MOST of the posters on this board. The fireworks are about to begin, crack open a cold one, & enjoy the show the next few months! God Bless America & Big Al !
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Post by newmnkdinvestor on Jul 3, 2015 17:14:02 GMT -5
Am I the only one that doesn't like the visual in the Afrezza ad? What is the deal with that guy (looks like an old guy from the late 1950's) and why no female? Afrezza is for both men and women, upscale and downscale. To be honest I'm happy to see an ad but I'm disappointed with the execution. Its a terrible ad. A senior dressing like that is in the 1%. If they are going for the its hip direction that is a total failure bc seniors are way passed that part of their life.
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Post by dreamboatcruise on Jul 3, 2015 17:29:21 GMT -5
I think some of the criticism probably misses the point of the ad. Insulin isn't an aspirational purchase. Patients don't say "Wow, that is one sexy guy/women and maybe if I used the same insulin as them I'd be as well"... which is what ads for clothes, perfumes, cars, etc. basically boil down to.
It appears the things they were trying to do was grab attention that there is something fundamentally new on the market... hey you might want to not skip over this ad... and to then draw attention to the dreamboat device. And you gotta admit, it does have some sex appeal.
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Post by factspls88 on Jul 3, 2015 17:43:02 GMT -5
Doubt Hanks would do it unless he used it. Same for Berry. Not insurmountable.
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Post by newmnkdinvestor on Jul 3, 2015 18:11:56 GMT -5
I think some of the criticism probably misses the point of the ad. Insulin isn't an aspirational purchase. Patients don't say "Wow, that is one sexy guy/women and maybe if I used the same insulin as them I'd be as well"... which is what ads for clothes, perfumes, cars, etc. basically boil down to.It appears the things they were trying to do was grab attention that there is something fundamentally new on the market... hey you might want to not skip over this ad... and to then draw attention to the dreamboat device. And you gotta admit, it does have some sex appeal. You make a good point. At the same time I feel like they should have used someone more relate able to the average senior. After picking this AD apart I realize this is a really tough product to market. Commercials are too expensive and seniors are not impulse buyers. At the end of the day blowing millions right off the bat will make this exubera 2.0. I truly expect a slow role out and a volatile share price.
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Post by mnholdem on Jul 3, 2015 21:02:28 GMT -5
I still think that casting the Clintons would give Sanofi the Ad of the Year honors. Hillary did work with children's diabetes, so she would be the commercial's spokesperson. Maybe the setting is at dinner with another couple and the other wife needs to excuse herself to go take an insulin injection. Hillary fills the couple in about the convenience of Afrezza. At the end of the commercial Bill leans over and informs the other couple that with Afrezza, it's okay to inhale. Hillary rolls her eyes and both couples laugh. Fade scene to Afrezza display with inhaler and cartridges in front of the package...cut...and that's a wrap.
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Post by jpg on Jul 3, 2015 21:43:20 GMT -5
If the marketing company plans on regularly using real users I think I know where they are going with this and really really like it.
Of those with better computer access (I am far from a computer in the woods but every mountain top now seems to have cell service) does anyone know if this is the strategy so far?
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Post by suebeeee1 on Jul 3, 2015 23:18:56 GMT -5
Hillary fills the couple in about the convenience of Afrezza. At the end of the commercial Bill leans over and informs the other couple that with Afrezza, it's okay to inhale. Hillary rolls her eyes and both couples laugh. Fade scene to Afrezza display with inhaler and cartridges in front of the package...cut...and that's a wrap. Brilliant!. Of course, when I read this I choked on my coffee. Not very ladylike.
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Post by prosper on Jul 6, 2015 9:01:54 GMT -5
Loved the simplicity, straight to the point message on the ad. Hated the goofy looking dufus with the hat. Afrezza is cool. This guy made it look like it was designed for inbred hillbillys. Where is Tom Hanks when you need him?
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Post by factspls88 on Jul 6, 2015 9:38:44 GMT -5
I think some of the criticism probably misses the point of the ad. Insulin isn't an aspirational purchase. Patients don't say "Wow, that is one sexy guy/women and maybe if I used the same insulin as them I'd be as well"... which is what ads for clothes, perfumes, cars, etc. basically boil down to. It appears the things they were trying to do was grab attention that there is something fundamentally new on the market... hey you might want to not skip over this ad... and to then draw attention to the dreamboat device. And you gotta admit, it does have some sex appeal. We can agree to disagree. I've reviewed many ads for a living. I don't think any of us who buy perfumes (to use you example) would say "Wow, that is one sexy guy/women and maybe if I used the same perfume as them I'd be as well", either - but we are more attracted to the ad with Scarlett Johannson in it rather than the one with Roseanne Barr. There is a much better visual on the afrezza website www.afrezza.com. Click to the second photo for the savings card. If you were an older diabetic, with whom would you prefer to identify, the guy in the hat or the guy on the bike on the photo for the savings card? I vote the guy on the bike.
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Post by babaoriley on Jul 6, 2015 10:34:57 GMT -5
Apparently, that ad missed the mark according to a relatively like-minded group here, who, frankly, most outside observers would have reason to doubt in terms of MNKD performance. I fit well into that like-minded group, and did not care for the ad, either. Professionals in the ad business picked that fellow. My conclusion is that most here, including me, are wrong relative to the use of that particular model in that particular condition. Doesn't mean we have to like it, but it's not like we're usually right about things pertaining to MNKD.
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Post by esstan2001 on Jul 6, 2015 11:20:33 GMT -5
... it's not like we're usually right about things pertaining to MNKD. you sure got that right Baba ! :-)
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Post by sla55 on Jul 6, 2015 11:30:26 GMT -5
I think some of the criticism probably misses the point of the ad. Insulin isn't an aspirational purchase. Patients don't say "Wow, that is one sexy guy/women and maybe if I used the same insulin as them I'd be as well"... which is what ads for clothes, perfumes, cars, etc. basically boil down to. It appears the things they were trying to do was grab attention that there is something fundamentally new on the market... hey you might want to not skip over this ad... and to then draw attention to the dreamboat device. And you gotta admit, it does have some sex appeal. We can agree to disagree. I've reviewed many ads for a living. I don't think any of us who buy perfumes (to use you example) would say "Wow, that is one sexy guy/women and maybe if I used the same perfume as them I'd be as well", either - but we are more attracted to the ad with Scarlett Johannson in it rather than the one with Roseanne Barr. There is a much better visual on the afrezza website www.afrezza.com. Click to the second photo for the savings card. If you were an older diabetic, with whom would you prefer to identify, the guy in the hat or the guy on the bike on the photo for the savings card? I vote the guy on the bike. Has anyone noticed that “this guy with the hat” is the same man shown on the third picture on the Afrezza website (the self-assessment test page)?
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