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Post by esstan2001 on Jul 6, 2015 11:32:49 GMT -5
Has anyone noticed that “this guy with the hat” is the same man shown on the third picture on the Afrezza website (the self-assessment test page)? I bet he is also an actual user, intended to lend some additional cred to the ad and site. |
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Post by sla55 on Jul 6, 2015 11:37:56 GMT -5
Has anyone noticed that “this guy with the hat” is the same man shown on the third picture on the Afrezza website (the self-assessment test page)? I bet he is also an actual user, intended to lend some additional cred to the ad and site. Yes he is. His name is Dominick C. - Actual Afrezza user Attachment Deleted |
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Post by lynn on Jul 6, 2015 12:00:31 GMT -5
I bet he is also an actual user, intended to lend some additional cred to the ad and site. Yes he is. His name is Dominick C. - Actual Afrezza user View AttachmentTherefore , we should all be nice to him  I love the fact that he is an actual Afrezzauser vs a more "attractive" person who is Not . To each their own but the ad doesn't bother me . I'm sure Havas knows what they are doing . |
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Post by newmnkdinvestor on Jul 6, 2015 12:46:35 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug.
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Post by peppy on Jul 6, 2015 13:11:53 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug. I would like to see Spiro in an Afrezza advertisement. Also an actual Afrezza user and a celebrity.
Attachment Deleted Attachment Deleted
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Post by peppy on Jul 6, 2015 13:32:32 GMT -5
A afrezza dinner party would be interesting advertising.
Actual users have done the work.
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Post by savzak on Jul 6, 2015 13:32:50 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug. I would like to see Spiro in an Afrezza advertisement. Also an actual Afrezza user and a celebrity.
Spiro's brand already rivals Afrezza's. SNY needs to get busy.
I agree that he'd make a great Afrezza poster boy.
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Post by dreggy on Jul 6, 2015 13:36:12 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug. Hmmm...
Cybill Shepherd: drug Zelnorm from Novartis Kelsey Grammer: drug Lontronex from GlaxoSmithKline Rob Lowe: drug Neulasta from Amgen Bob Dole: drug Viagra (OK, Bob's not really a celebrity) Lauren Bacall: drug Visudyne from Novartis Kathleen Turner: drug Enbrel from Wyeth Marcia Cross: drug Imitrex fromGlaxoSmithKline
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Post by liane on Jul 6, 2015 13:43:11 GMT -5
Phil Mickelson: Embrel
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Post by esstan2001 on Jul 6, 2015 13:44:08 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug. Hmmm...
Cybill Shepherd: drug Zelnorm from Novartis Kelsey Grammer: drug Lontronex from GlaxoSmithKline Rob Lowe: drug Neulasta from Amgen Bob Dole: drug Viagra (OK, Bob's not really a celebrity) Lauren Bacall: drug Visudyne from Novartis Kathleen Turner: drug Enbrel from Wyeth Marcia Cross: drug Imitrex fromGlaxoSmithKline
So.... Elizabeth Perkins was an early Afrezza adopter, and had provided some good early feedback. She also did some Diabetes special production, may have been affiliated with Sanofi, before using Afrezza if I recall correctly. She also played opposite Tom Hanks in BIG. Stick the two of them together in a TV advert. They both may do it for Al Mann and not for the $$; who knows. Hey, I can dream. |
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Post by spiro on Jul 6, 2015 13:54:57 GMT -5
Spiro would probably pay Sanofi to be in an ad, if they made him a big Dreamboat tank to sit in.
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Post by factspls88 on Jul 6, 2015 14:37:05 GMT -5
Apparently, that ad missed the mark according to a relatively like-minded group here, who, frankly, most outside observers would have reason to doubt in terms of MNKD performance. I fit well into that like-minded group, and did not care for the ad, either. Professionals in the ad business picked that fellow. My conclusion is that most here, including me, are wrong relative to the use of that particular model in that particular condition. Doesn't mean we have to like it, but it's not like we're usually right about things pertaining to MNKD. Re "Professionals in the ad business picked that fellow" - Yes, to a point. But in the end, it is Sanofi's call who is used in the ad. Here's the way the process works: Sanofi marketing develops and communicates advertising strategy to ad agency. Sanofi and agency discuss strategy, make changes, if required, based on joint discussions. With agreed upon strategy, ad agency creative team develops alternative executions (these are drawings or, for TV, hand drawn storyboards) and present to Sanofi. Sanofi comments on executions and ad agency revises based on feedback. (this can go through several iterations) Sanofi marketing chooses winning execution(s) - still in the drawings phase, and present jointly to Sanofi senior management. With senior management approval, Sanofi casts ads and presents casting recommendations to Sanofi marketing. Sanofi can accept or reject casting recommendations. If casting recommendations are rejected, ad agency provides more alternatives based on Sanofi marketing mgmt feedback. Once casting is agreed upon, agency shoots the ad and presents recommended outtakes to Sanofi marketing and senior management. Once Sanofi approves the final outtake, the ad agency creates the final ad. So you can see, Sanofi is a part of the process the entire way and in the end has the final say. By the way, any copy in the ads is subject to legal approval at various points along the way. |
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Post by BD on Jul 6, 2015 14:47:20 GMT -5
I have to say I'm a bit surprised by some of the vitriol directed against that poor guy in the ad. The fact there's a big Afrezza ad is the important thing; the nature of the guy in it counts for approximately nothing, IMO. Does anyone really think diabetics learning about Afrezza are going to be influenced by the appearance of the character in the ad? I seriously doubt it.
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Post by bradleysbest on Jul 6, 2015 14:56:11 GMT -5
So we wont see Pam Anderson in an Afrezza ad? I'm bummed out......
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Post by peppy on Jul 6, 2015 15:10:30 GMT -5
I have to say I'm a bit surprised by some of the vitriol directed against that poor guy in the ad. The fact there's a big Afrezza ad is the important thing; the nature of the guy in it counts for approximately nothing, IMO. Does anyone really think diabetics learning about Afrezza are going to be influenced by the appearance of the character in the ad? I seriously doubt it. I felt bad for a minute. Then I thought about how advertising is really created. This man did not show up in that outfit. The outfit was chosen down to the glasses and the hat. He may be a real Afrezza user, he is also an actor. Advertising did every detail. Here is what I said originally and I still say now, I prefer my men clean shaven. That also was an advertising decision.
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I love the fact that he is an actual Afrezzauser vs a more "attractive" person who is Not . To each their own but the ad doesn't bother me . I'm sure Havas knows what they are doing .
