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Post by jpg on Jul 6, 2015 15:26:13 GMT -5
Yes he is. His name is Dominick C. - Actual Afrezza user Therefore , we should all be nice to him I love the fact that he is an actual Afrezzauser vs a more "attractive" person who is Not . To each their own but the ad doesn't bother me . I'm sure Havas knows what they are doing . Agreed. Insulting and shaming our customers is rarely good business sense! If the add agency is going to be using real Afrezza users (which I highly support for various reasons) we should be nice to our users. Imagine every person featured in a commercial being a real life advocate. Imagine patients setting up groups to inform and share while connecting with the Coach program? Could this not all be part of a strategy to 'fade' a rather restrictive FDA label? Let us speak respectfully of our patients/ users/ add personalities...
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Post by dreamboatcruise on Jul 6, 2015 15:30:42 GMT -5
Apparently, that ad missed the mark according to a relatively like-minded group here, who, frankly, most outside observers would have reason to doubt in terms of MNKD performance. I fit well into that like-minded group, and did not care for the ad, either. Professionals in the ad business picked that fellow. My conclusion is that most here, including me, are wrong relative to the use of that particular model in that particular condition. Doesn't mean we have to like it, but it's not like we're usually right about things pertaining to MNKD. Part of it is he's not a model... he's a real Afrezza using person with diabetes.
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Post by newmnkdinvestor on Jul 6, 2015 15:34:48 GMT -5
You are not going to see any real celebrity risk putting their name behind a drug. Hmmm...
Cybill Shepherd: drug Zelnorm from Novartis Kelsey Grammer: drug Lontronex from GlaxoSmithKline Rob Lowe: drug Neulasta from Amgen Bob Dole: drug Viagra (OK, Bob's not really a celebrity) Lauren Bacall: drug Visudyne from Novartis Kathleen Turner: drug Enbrel from Wyeth Marcia Cross: drug Imitrex fromGlaxoSmithKline
Thank you for posting the next cast for Celebrity apprentice. LOL I actually had to google a few names. I think your list proves my point
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Post by newmnkdinvestor on Jul 6, 2015 15:38:28 GMT -5
I have to say I'm a bit surprised by some of the vitriol directed against that poor guy in the ad. The fact there's a big Afrezza ad is the important thing; the nature of the guy in it counts for approximately nothing, IMO. Does anyone really think diabetics learning about Afrezza are going to be influenced by the appearance of the character in the ad? I seriously doubt it. I have an issue with marketing to seniors through a magazine entirely. While I understand this makes the most sense from $$$ signs converting seniors is a whole different ball of wax. I have no issues with the model and if I came off that way I do apologize.
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Post by spiro on Jul 6, 2015 16:46:36 GMT -5
Liane, Liane, Liane, if Spiro knew how to lock a thread, he would do so here. Before long someone will say the ad was discriminatory and should have had a hispanic, gay or black senior. Now that the 14th amendment is dead, anything is possible.
Spiro here, can I tell you again, that Afrezza, really really really works good and that's what it's all about.
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Post by liane on Jul 6, 2015 16:48:06 GMT -5
It's been taken care of spiro. Now let's get back on topic - or I will lock it!
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Post by kc on Jul 6, 2015 19:54:36 GMT -5
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Post by gomnkd on Jul 6, 2015 20:44:40 GMT -5
Folks own a share or two and suddenly become experts in trial design, marketing, finance and diabetes.
Won't a big pharma with billions of sales not know about market segments and positioning? Are people thinking this is the only DTC ad?
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Post by peppy on Jul 6, 2015 21:01:17 GMT -5
Folks own a share or two and suddenly become experts in trial design, marketing, finance and diabetes. Won't a big pharma with billions of sales not know about market segments and positioning? Are people thinking this is the only DTC ad? We are entitled to an opinion regarding an advertisement. I do not have to think that big pharma with billions knows what appeals to me. What appeals to me is no injections and better control. stick a gcom on it or a blood glucose log.
Big Pharma, I am available.
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Post by dreamboatcruise on Jul 6, 2015 21:05:25 GMT -5
peppy... I'm 99% sure they would not be allowed by FDA to put a glucose log on. That would be turning anecdotal data into a medical claim.
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Post by nylefty on Jul 6, 2015 21:06:01 GMT -5
Hmmm...
Cybill Shepherd: drug Zelnorm from Novartis Kelsey Grammer: drug Lontronex from GlaxoSmithKline Rob Lowe: drug Neulasta from Amgen Bob Dole: drug Viagra (OK, Bob's not really a celebrity) Lauren Bacall: drug Visudyne from Novartis Kathleen Turner: drug Enbrel from Wyeth Marcia Cross: drug Imitrex fromGlaxoSmithKline
Thank you for posting the next cast for Celebrity apprentice. LOL I actually had to google a few names. I think your list proves my point
Huh? To seniors such as myself they're all recognizable celebrities, with the exception of Marcia Cross. I take it that you're quite young.
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Post by peppy on Jul 6, 2015 21:08:32 GMT -5
peppy... I'm 99% sure they would not be allowed by FDA to put a glucose log on. That would be turning anecdotal data into a medical claim. I did not think that through well. Thank you for the information. These are some sweet boards to be able to read.
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Post by newmnkdinvestor on Jul 6, 2015 22:08:55 GMT -5
Huh? To seniors such as myself they're all recognizable celebrities, with the exception of Marcia Cross. I take it that you're quite young. Your example are has been actors. People are throwing out Tom Hanks as an example. An actor of his stature would never risk his reputation (that is gold) for money he already has. I generalized my comment which is the cause for the confusion I guess.
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Post by gamblerjag on Jul 6, 2015 22:10:58 GMT -5
Don't forget Sally Field Boniva.. that was on for a few years.
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