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Post by centralcoastinvestor on May 31, 2016 11:38:38 GMT -5
I don't want to get overly optimistic here. 10 years of owning MannKind stock has taught me not to get overly optimistic. But I am feeling that Mike C. is targeting this ADA as the new marketing launch date for Afrezza. I'm sort of excited to see what new slogans will come out during that convention. Mike C. did state that his sales force was going after endos first. That convention is certainly the place to show MannKind - Afrezza 2.0 to the endos. It will also show the endos that Afrezza is here to stay. Does anyone else feel like we will see the new way Afrezza will be advertised?
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Post by kc on May 31, 2016 15:35:42 GMT -5
I would bet they would have it ready. The cut sheets with information and folders with the new branding. The trade show is the ultimate time to get the biggest bang for the marketing dollar.
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Post by mnkdorbust on May 31, 2016 16:19:53 GMT -5
Would be nice to see the entire Afrezza sales force, nurse educators, etc. there. Bring the troops and show they mean business.
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Post by centralcoastinvestor on May 31, 2016 16:29:23 GMT -5
Anything would be better than "Surprise, it's insulin." What a dud that was. Now in hindsight, it was meant to be a dud.
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Post by Deleted on May 31, 2016 16:40:32 GMT -5
Anything would be better than "Surprise, it's insulin." What a dud that was. Now in hindsight, it was meant to be a dud. Yet there were many who defended it lol |
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Post by Deleted on May 31, 2016 16:49:52 GMT -5
Perhaps their newly trademarked "Outsulin" will be used? I can't really imagine a good slogan with that word though. Hopefully, whatever they choose to do is classy and unique.
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Post by nylefty on May 31, 2016 16:50:51 GMT -5
Anything would be better than "Surprise, it's insulin." What a dud that was. Now in hindsight, it was meant to be a dud. Yet there were many who defended it lol Maybe I'm blocking memories, but I don't remember "many" defending such a dumb slogan. I certainly didn't! |
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Post by rockstarrick on May 31, 2016 17:20:52 GMT -5
Anything would be better than "Surprise, it's insulin." What a dud that was. Now in hindsight, it was meant to be a dud. Yet there were many who defended it lol I resemble that remark................ OUCH !! |
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Post by rch51 on May 31, 2016 17:28:57 GMT -5
IMHO it was one of the worst print marketing campaigns (if you want to call it that) that I have ever encountered. Simply dreadful, and that is not in hindsight!!
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Post by centralcoastinvestor on May 31, 2016 17:52:13 GMT -5
Since we are being somewhat candid about being duped into drinking all of the cool aide, I really believed that all of the "secret" Sanofi training meetings where going to result in the unleashing of a marketing secret weapon. Month after month I was expecting Sanofi to produce the secret weapon that would rocket Afrezza to the moon. What a dufus I was. LOL.
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Post by sportsrancho on May 31, 2016 18:06:01 GMT -5
Since we are being somewhat candid about being duped into drinking all of the cool aide, I really believed that all of the "secret" Sanofi training meetings where going to result in the unleashing of a marketing secret weapon. Month after month I was expecting Sanofi to produce the secret weapon that would rocket Afrezza to the moon. What a dufus I was. LOL. I thought when they met with the early adapters in SD that something REALLY big was coming:-(((. |
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Post by BlueCat on May 31, 2016 22:02:52 GMT -5
Since we are being somewhat candid about being duped into drinking all of the cool aide, I really believed that all of the "secret" Sanofi training meetings where going to result in the unleashing of a marketing secret weapon. Month after month I was expecting Sanofi to produce the secret weapon that would rocket Afrezza to the moon. What a dufus I was. LOL. I thought when they met with the early adapters in SD that something REALLY big was coming:-(((. Well Sports, something really big sure was on the way ...  And that stupid slogan. That's why "Surprise! It's Lawsuit" works so well ..... |
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Post by sportsrancho on May 31, 2016 22:48:38 GMT -5
I thought when they met with the early adapters in SD that something REALLY big was coming:-(((. Well Sports, something really big sure was on the way ... And that stupid slogan. That's why "Surprise! It's Lawsuit" works so well ..... It still makes me laugh! And in a few months maybe we'll get on the cover of Time. ( MNKD, baby bio, turn around story! Sells circles around big pharma SNY! Just dreaming:-)) |
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Post by capnbob on May 31, 2016 23:27:39 GMT -5
Any word about what the new ad agency has come up with? I hope it wasn't "outsulin."
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Post by LosingMyBullishness on Jun 1, 2016 5:38:28 GMT -5
Yep, if 'outsulin' is the best that we got from that marketing think tank than we are really deep in brown organic stuff.
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